Tourist-friendly Shibuya shopping center hosts senbei newcomer-friendly event, and it’s completely free!
rice crackers
No need to waste time shopping for souvenirs — this is the one thing you need to buy when in Osaka.
Proof that one country’s horror is another’s hunger.
Netizens are impressed with how manufacturer admits fault and tackles the problem scientifically.
The tasty rice crackers known as Kaki no Tane (literally “persimmon seeds”) have long been a favorite Japanese snack, but would you be willing to trying them in this bold new flavor?
Fortune cookies can be sort of anti-climactic, can’t they? Most of the time, that little slip of paper just reminds you of some pearl of wisdom to help you make yourself a better person, instead of giving you the inside information on the future that you really wanted so that you could succeed in life without all that bothersome self-improvement stuff.
On the other hand, it’s hard to imagine anyone being disappointed if they cracked open their snack to find an adorably chubby cat figurine.
We’ve already mentioned how fond we are of deep sea creatures here in Japan, in particular the giant isopod that has been turned into various products from phone cases to gachapon toys. Well, now it seems that Yamaki Honpo, a maker of traditional Japanese senbei (rice crackers), has taken the Japanese love of isopods to new heights. They’ve come up with … yes, you guessed it, Giant Isopod senbei crackers! And while we can certainly understand how people might find these creatures fascinating, we have to say, we’re honestly not sure how to react to this new snack. Bug crackers, seriously?
The latest commercial making a splash in Japan involves the unlikely combination of Bollywood and a Japanese snack! A young boy who recently participated on India’s Got Talent advertises curry-flavored rice crackers while showcasing his incredible dancing skills despite being adorably plump. Just a word of caution: after watching this video, you may be tempted to get up and start dancing!

















Starbucks Japan releases new drinkware and goods for Valentine’s Day
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Super-detailed cherry blossom forecast maps for 2025 show warm winter doesn’t mean early sakura
Man with face covered in tattoos admits to repeatedly headbutting Tokyo store clerk【Video】
Almost exactly half of the new adults in Tokyo’s Shinjuku Ward are foreigners
J-horror classic Ring 2 airing on Japanese TV with Zen monk offering prayers every time someone dies
Domino’s erupts with a 1kg Cheese Volcano in Japan
Would you date a girl dressed head to toe in Uniqlo? 76% of men say “of course!”
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
These 7-Elevens are gettin’ fancy! We try their pate and terrine【Taste Test】
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
J-horror classic Ring 2 airing on Japanese TV with Zen monk offering prayers every time someone dies
Domino’s erupts with a 1kg Cheese Volcano in Japan
Would you date a girl dressed head to toe in Uniqlo? 76% of men say “of course!”
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
These 7-Elevens are gettin’ fancy! We try their pate and terrine【Taste Test】
Japan’s last two pandas leaving for China next month, Ueno Zoo announces final day for twins
We found a popular Japanese ramen chain in South Korea!…or so we thought
Is this the most relaxing Starbucks in Japan?
We tried making edible jewels: One recipe gives you three delicious versions!
The cheapest place to stay in Kyoto cost us just 1,800 yen for the night, and it was awesome
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Japan’s favorite ramen chain is vanishing from Tokyo, but its ramen sauce ice cream is a must-try
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】