It’s hard to think of a more Japanese condiment than wasabi, but even among diners born and raised in Japan, you can find people who order their sushi wasabi nuki, or without wasabi. We can see why, since not everyone who loves the flavor of raw fish also enjoys the sensation of simultaneously having their sinuses cleared and their tongue set on fire.
What’s a little harder to understand, though, is why the makers of wasabi-beef flavored potato chips have decided to offer a wasabi-free version of their salty snacks.