For most of the western world, October is a month of ghastly ghouls and Halloween hijinx. But in Japan, Halloween wasn’t really celebrated up until fairly recently, and even now trick-or-treating at random houses is still a pretty uncommon occurrence.
This year however, Halloween has exploded in popularity. Retailers have been getting ready for the big night several months in advance, and even Pepsi Japan has released a spooky new flavor to celebrate. The pagan festival has become so popular that even some of the characters from Dragon Ball Z are joining in on the fun.