Even though you can find Coca-Cola in every convenience store in Japan, for the most part the country isn’t all that into carbonated soft drinks. So if you’re selling a fizzy, non-alcoholic beverage, you need some kind of unique hook.
Pepsi has made a habit of periodically releasing unusual flavors such as chestnut or cucumber-flavored sodas, but we’ve also seen smaller, regional producers put out some creative concoctions such as cider that tastes like tomatoes, tea, or olives. Even still, beverage makers haven’t exhausted every possible taste, as right now in Yokohama and Osaka you can get your hands on cider made with silver vine, or Japanese catnip.