Kaitenzushi restaurants have come a long way. In the beginning, their system of having diners grab their own plates of sushi from a revolving conveyor belt was seen as a quirky technological novelty, or by more severe critics as a sub-par tarnishing of the proper sushi-eating experience.
Since then, though, kaitenzushi has become one of the most broadly beloved sectors of the Japanese restaurant industry, having grown so popular that certain operators are experimenting with unique new kaitenzushi niches. Now, one company is planning to take its revolving sushi restaurants into a bold new direction by revamping them so that the sushi doesn’t revolve.































































