Just a few weeks ago, as the World Cup got underway, expectations were running high for Japan’s national soccer team, which played impressively on its way to making the Group of 16 four years ago in South Africa. Seemingly the whole country was pumped up, with both long-time soccer nuts and people who ordinarily have little interest in sports getting behind the men in blue.
Sadly, though, Japan’s shot in Brazil came to a close after just three games, with its best outing being a 0-0 draw with Greece. It’s safe to say fans are disappointed, and there’s another group of people that acutely shares their pain: retailers stuck with boxes of unsold Japanese soccer team merchandise.