In celebration of Hello Kitty’s 40th birthday, a set of Hello Kitty face masks has been released. Turning you into your favorite feline while moisturizing your skin all at the same time, we foresee these masks being a big hit with Hello Kitty’s large female following all over the world.
cosmetics (Page 5)
The pursuit of beauty and the relentless quest to look younger is nothing new and has probably been around since the first human looked into a pool of water and realized that the disfigured beastly thing staring back was themselves. A couple of hundred thousand years and many medical technology breakthroughs later, we are spending massive amounts of money, time and pain on that quest to look younger and more beautiful. And last week a Japanese cosmetic company made an announcement that seemed to suggest they found the fountain of youth when they took 30 years off a 67-year-old man’s skin using a breakthrough technology.
While some have argued that a woman can increase her bust size by eating a bunch of hamburgers or copious amounts of frog fallopian tube, not every woman who’d like to project a more voluptuous image wants to reach that goal by changing her diet.
Some instead turn to visual subterfuge, such as buttoning their shirt out of order to create the illusion of having a larger chest. That technique won’t help you much once swimsuit season rolls around, though, which is why one Japanese fashion magazine is suggesting a non-wardrobe related way to give yourself larger-looking breasts: paint them on.
It’s been a couple of years since we featured something about Masako Mizutani (水谷雅子) on our site, but Japan’s Lady of Eternal Youth is back again and looking just as youthful as ever. Even now at 45 years of age, she’s still the envy of women everywhere with barely a wrinkle to be seen.
In fact, Ms. Mizutani’s age-defying looks are so legendary that she was (unsurprisingly) selected to star in a new commercial for Asahi’s line of “Asahi Perfect Asta Collagen powder.” You can bet that with her endorsement, Japanese women will be flocking to stores to buy the new product. Keep reading to see the commercial now.
If there’s one thing women are probably consistently jealous of men about, it’s the fact that a girl often feels that she has to go through a whole morning ritual that can last 20 minutes to an hour or two before they feel comfortable showing their faces in public, whereas guys can just hop out of bed, put on some pants (probably the same ones as the day before) and stroll out the door in 30 seconds flat if need be, and no one would be any the wiser.
But, if this Japanese dude is any indication, the fellas may have been doing it wrong the whole time and, just maybe, all that hard work on women’s part is worth the trouble after all. Here are some before/after photos of cosplaying Twitter user Chyaraizumi with and without women’s makeup on:
The monthly comics anthology Nakayoshi is the oldest of Japan’s big three girls manga magazines, debuting months before rival Ribon and decades ahead of Ciao. Most of Nakayoshi’s readers are elementary and junior high school girls, but with over 50 years in circulation, there are generations of adult women who grew up reading its titles such as Princess Knight, Sailor Moon, and Cardcaptor Sakura.
One such former Nakayoshi kid is our Japanese correspondent Anji. While Anji’s a little older than the magazine’s target market, she was recently enticed into buying her first issue in years by the freebie included with Nakayoshi’s March issue: a perfume set that allows you to mix your own fragrances.
That cool giveaway wouldn’t be the only thing that surprised her about the magazine she used to know, however.
Back in October, cosmetics manufacturer Shiseido held its Japan Original Beauty exhibition at the company’s new building in Tokyo’s swanky Ginza district. One of the highlights of the show was a recreation of a portion of the pantheon of characters in long-running manga and anime series Jojo’s Bizarre Adventures, with special effort placed on duplicating the cast’s wildly styled and colored hairdos.
But with over 100 collected volumes of comics in the series, obviously every character couldn’t be fit into the display. So Shiseido is back again with a group of new additions to its collection of real-life Jojo’s Bizarre Adventures models.
Interesting media can make for especially interesting art, as the pencil-tip carvings, hairy apples and damaged banana art we’ve covered before should attest, but when you go carving up some perfectly good brand-name lipsticks to celebrate strong women and fashion icons, you are bound to cause your intended audience a little heartache.
Every culture in the world has different standards and social norms surrounding blossoming romance. But first kiss stories are a worldwide constant… or are they?
A Japanese cosmetic company, T-Garden, recently came out with a line of new lip gloss called ChuChuMagic, taken from the Japanese sound effect of kissing (“Chu!”). To further their new ad campaign, the online makeup store, Luvlit, started a ChuChuMagic survey on the online market research site, “Girl’s Monitor,” that asked Japanese men and women about their various kissing experiences. After questioning 1,000 users who registered for the survey, Luvlit reported their findings.
Ever wanted Sailor Moon‘s Crystal Star transformation brooch for yourself, but figured you were too old for kids’ toys? Well now you have the perfect cover, with the new makeup line from Bandai!
Founded in 1872, Shiseido, one of the world’s oldest cosmetics companies and the fourth largest, announced on Feb. 28 that from April onward it would put an end to all testing on animals in the development of raw materials for its cosmetic and quasi-pharmaceutical products.









Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Japanese onsen hot spring comes with 99 types of soy sauce for visitors
Pokémon’s Ash Ketchum is crazy strong, can easily carry creatures twice his body weight
How to do an overnight bus trip to Hirosaki from Tokyo – Part 1【Photos】
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Secret unstaffed hot spring in Japan will make you feel like you’ve been spirited away
Magikarp now appearing in Japan as a traditional taiyaki sweet 【Taste Test】
Osaka’s JK parlours rebranding as cafes with new concept: girls sitting in ‘taiiku-zuwari’
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Is this the most relaxing Starbucks in Japan?
Large amount of supposed human organs left in Osaka marketplace
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
How to do an overnight bus trip to Hirosaki from Tokyo – Part 1【Photos】
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Secret unstaffed hot spring in Japan will make you feel like you’ve been spirited away
Magikarp now appearing in Japan as a traditional taiyaki sweet 【Taste Test】
Osaka’s JK parlours rebranding as cafes with new concept: girls sitting in ‘taiiku-zuwari’
The most popular Japanese baby names of the past 30 years, from Sakura to Shota
Osaka Obachan are here to rock your world, make sure you don’t go hungry
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
The mystery of the phantom “sake pass card” at Japanese alcohol vending machines
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Is it OK to buy multiple shrine charms in Japan, or will it make the gods angry at you?
Beautiful cover artwork for Studio Ghibli tribute cover albums show Goro Miyazaki can draw too