Cat shoes – so you’ll always land on your fashionable feet

With feline-inspired marshmallows, lattes, and confectionaries, you could actually spend the whole day in Japan consuming nothing but cat-shaped treats. But while that diet would easily help you meet your recommended daily requirements of cuteness, there’re also a lot of calories in those feline-inspired delicacies.

Still, there’s nothing wrong with the occasional indulgence, as long as you also get enough exercise to balance the scales as opposed to tipping them. Going for a nice, after-dessert walk can be a great way to burn off some of those calories you just took in, and it only makes sense that if your love of cats is what got the cycle started, it should be there with you for the next step, too, with these cat-shaped shoes from online retailer Rakuten.

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Guy proves women’s makeup works eerily well on dudes too

If there’s one thing women are probably consistently jealous of men about, it’s the fact that a girl often feels that she has to go through a whole morning ritual that can last 20 minutes to an hour or two before they feel comfortable showing their faces in public, whereas guys can just hop out of bed, put on some pants (probably the same ones as the day before) and stroll out the door in 30 seconds flat if need be, and no one would be any the wiser.

But, if this Japanese dude is any indication, the fellas may have been doing it wrong the whole time and, just maybe, all that hard work on women’s part is worth the trouble after all. Here are some before/after photos of cosplaying Twitter user Chyaraizumi with and without women’s makeup on:

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Fashion Update: Lobster is the new black

With only a day left before the dreaded sales tax hike in Japan, this is truly the zero hour for you to get your last-minute impulse buys in. And what could be more impulsive than buying this lobster-shaped clutch bag for the low low price 50,400 yen (US$490)!?

It’s not getting any cheaper folks!

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Samurai grooming tips that kept Japan’s warriors looking their bushido best

A couple of weeks ago, we shared some historical photos of Japan’s most attractive samurai. Sure, with the arsenal of specialized soaps, lotions, and multi-bladed, razors available these days, it’s not unusual to find handsome models, movies stars, and Internet writers. But how did these guys manage to look so good without all these modern luxuries?

It turns out that along with sword fighting and horseback archery, a strict grooming routine has long been part of the samurai tradition.

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Yoppi and the Fashion Factory: One man’s magical makeover in Shibuya

On the surface, a lot of guys don’t seem to put much effort into their appearance. This is often mistaken for sheer laziness or apathy, but in these cash strapped times, many men simply lack the funds to look as stylish as they want to.

One such man is Omocoro’s Yoppi, or as he’s known to the rest of the world, “that Japanese guy who was caught looking at cartoon porn on the train.” Struggling on a blogger’s budget he resorts to bland colors and patternless pants. That is until one fateful day when he heard of a contest in the fashionably elite area of Shibuya which promised to make his dreams of looking good come true.

Here is his story.

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Tokyo’s Sanrio Puroland to host special “necogirls” Grand Prix event on March 29

If you happen to be a fan of cats, have a penchant for ridiculously cute Japanese idol culture, and will be in Tokyo later this week, then there’s an event you simply have to check out! Sanrio Puroland, an indoor theme park dedicated to the characters of Sanrio (think Hello Kitty!), will be hosting a “Neco 1 Grand Prix” on Saturday, March 29 focusing on “necogirls.”

The necogirls (neko = cat in Japanese) are a group of young women who express their love for cats in their adorable and quirky fashion style, which you can bet will always include a pair of cat ears. This event will serve as PR for the girls and will include a special contest held onstage. You can even interact with them and take cutesy pictures together. Just be ready to dodge the hordes of Japanese girls screaming kawaiiiii (cuuuute!) at the top of their lungs!       

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Video of dancing girls reminds us of Japan’s weird ’90s street fashion

Once a common sight on the streets of Tokyo’s Shibuya youth district, women decked out in the alternative ganguro style are now rare…which makes it all the more strange that an online video of five ganguro girls dancing in a classroom has recently popped up!

Apart from its randomness, the video is actually pretty fun and infectious, and makes us nostalgic for other wacky Japanese street fashions. After seeing their moves, you might even want to get up and dance, too!

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6 things Japanese expats miss most about Japan

As you may have noticed, we here at RocketNews24 are definitely not shy about giving out our opinions about life in Japan. But although you’ve heard plenty about what we think are the best and worst parts of living in the country, we thought it would be interesting to look at what Japanese people think of their own country.

After living and working abroad for a while, Japanese expats coming back home may find themselves thinking they’ve lost touch with their own culture. But we found a list of things that Japanese expats say are some of the best parts of life in Japan that you just can’t find anywhere else. Click below to find out the six things that Japanese citizens living overseas miss most about home!

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Evangelion loafers – Never worry about tying your shoes or failing to make an impression

Although the designs of smash hit anime Evangelion’s titular titanic robots are ingrained on the psyches of animation and science fiction fans the world over, early on it had a bit of an uphill battle. Compared to the lines of other mecha franchises like Gundam, the Evas were downright gangly. Evangleion’s war machines resembled slouchy adolescents, right down to their feet where instead of the knightly armored boots of their predecessors, the Eva’s appeared to be wearing ordinary shoes.

Now fans can bring things full-circle with a line of Evangelion loafers.

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The power of the Japanese schoolgirl outfit is so miraculous it can create food

On a recent trip back home to Los Angeles, I was going through the closet in my old room when I came across the jersey I wore back when I played football. While I don’t expect to have a chance to play the sport anytime soon, I still couldn’t bring myself to throw it out. It’s one of the few mementos from my student days, and even if I’m never going to wear it again, there’s too much sentimental value for me to just get rid of it.

Many Japanese adults feel the same way about their school uniforms, hanging onto the clothes they wore day in and day out long after graduation. The outfit can serve as a humble reminder of where you came from, or a nostalgic pick-me-up when you’re feeling down.

Or, if you’re a woman, your old school uniform can also be your ticket to a free meal.

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Attack on Titan bag and shawl let you gear up for fighting giants, fashionable dates

Smash hit anime Attack on Titan has a full cast of compelling human characters, but most of the merchandising and promotions that have come with the series’ success are centered on the remorseless, pantless Titans themselves. Whether it’s figurines, burgers, or even beauty products, there just seems to be more love shown for the series’ ostensible villains.

Now, though, comes a way for you to show your loyalty to humanity while also scoring a few style points, with a fashionable Attack on Titan bag and shawl.

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Don’t wanna ruin your favorite pair of jeans? Put ’em in the freezer!

How often do you wash your denim jeans? Some people, including famous fashion designer Tommy Hilfiger, say you should never wash them, while others are absolutely grossed out by the thought of wearing a pair of bacteria-loaded pants for months on end. Not to mention, some of these bacteria cause odors that will make people think you just climbed out of a dumpster.

What should you do if you wish to keep your favorite jeans broken in, while ensuring that they don’t carry some hideous stench? You should read on.

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Cute, flowery dress or detailed, disturbing anatomy model? You make the call!

With March here, winter is finally on its way out. Warmer weather, and with it the opportunity to go outside without having to layer up in sweaters and coats, is just around the corner.

For the fashionable young lady, this sleeveless pink number seems like the perfect starting point for a girlish spring ensemble, what with its bold line of frills. Don’t you think they look like flowers in full bloom?

Hold on to that pretty mental picture, because the alternative interpretations from some Japanese internet users is decidedly more grisly.

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Costume of Sanrio’s newest character lets you look like a fish without smelling like one

In its never-ending quest for new, cute things, Japan sometimes latches onto things that the rest of the world might not apply the adjective to. It’s understandable when someone sees Hello Kitty or Totoro and squeals “Kawaii!, but by some twisted criteria, The Nightmare Before Christmas’ Jack Skellington and the rabbit Usavich, with his creepy drugged-looking eyes, are als considered “cute”.

So perhaps it’s not too surprising that you can now get a costume that turns you into the latest character from adorable mascot king Sanrio, despite that character being a filet of salmon.

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Donguri Kyowakoku, the store with nothing but Studio Ghibli anime items

Shopping for anime merchandise isn’t always as easy as you’d think in Japan. While any toy store will be stocked with goodies from currently airing, elementary schooler-targeted TV series such as Pokémon or Precure, what if your tastes run towards more sophisticated fare, like the animated classics of Studio Ghibli?

If you’re looking for stuffed animals or accessories inspired by the films of legendary anime director Hayao Miyazaki and his cohorts, you can’t go wrong with a trip to Donguri Kyowakoku, a whole chain of stores that sells nothing but Ghibli items.

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Before and after of our reporter’s garish but gal-ish makeover 【Video】

Japanese youth trends can change in a flash. There’s a never ending boom and bust cycle for clothes, music, and even slang that’s claimed pop idol group Da Pump, platform boots, and the phrase cho beri guddo. By the way, if you can clearly remember any of those, please accept our apologies for forgetting to mail your 30th birthday card to you.

For a while, it looked like the Japanese “gal” makeup trend, with its over-the-top cosmetics and crazy coiffure, would be joining those relics of yesteryear. Apparently enough time has passed, though, that young female fashionistas are warming up to the idea of giving the distinctive look another chance and they shared their beauty tips during a gal makeover for our reporter, Kon.

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“Eiffel Tower nose” cosmetic surgery inexplicably trending in China

This sentence is a mouthful: According to Japanese media, Chinese media is reporting that, according to German media, Chinese kids are getting a strange cosmetic surgery known as “Eiffel Tower nose” in record numbers in order to get ahead in their careers.

Despite the fact that we have no idea what “Eiffel Tower nose” is, it is apparently a surgery so extreme that some Chinese college graduates feel it helps set them apart visually from others in the job race.

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More marshmallow girls, but will we be calling them marshmallows for much longer?!

Recently, in what we might call the ‘marshmallow movement’, we’ve seen chubby girls start to shed some of their stigma in Japan. A chubby Japanese idol group has already arrived on the scene, and now we can also introduce a dedicated plus-size magazine. And as if marshmallows weren’t enough, they’re apparently also pushing for a new, and rather creative, label.

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Cute Japanese girls with guns will steal your heart, put a cap in it

I think the title of this post should be pretty self explanatory, but in the interest of full disclosure these girls aren’t, as far as we know, actually real military personnel, nor are they members of some kind of guerrilla insurgency. These photos come from a magazine dedicated to ‘survival game fashion’. But hey, the guns look real enough and the girls are hot, so who cares about technicalities?

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Why do Japanese people wear surgical masks? It’s not always for health reasons

Like kimono and T-shirts with English writing (sometimes vulgar, sometimes comical, always unintelligible), the number of people you’ll see in Japan wearing surgical masks is pretty surprising. Sure, Japan is a hard working society, and the spread of productivity-sapping sickness is always a concern at schools and workplaces, but that doesn’t seem like reason enough for the proliferation of facial coverings that sometimes has Tokyo offices looking more like an operating room.

Health concerns are only part of the equation, though, as recent studies have revealed multiple reasons people in Japan wear masks that have nothing to do with hygiene.

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