A new trend is hitting the bento boxes of Japan right now and we are scared. Young children and hardworking spouses across the nation are sitting down at lunch time only to be visually assaulted by what they call “sausage people.” To most, these little weiners cut up to resemble a person seem harmless and most message boards in Japan praise the invention, with virtual screeches of the Japanese equivalent of “OMG, it’s so cute!” Well we have a newsflash for you, Japan. These sausage people, or “so-se-jin,” an adorable play on words of the Japanese word for “sausage” (so-se-ji) and “people” (jin), are down right terrifying. Don’t believe us? Just take a look at this photo compilation of sausage people found on sites across the web. Just be warned, you’ll never look at a sausage the same way again.
food (Page 266)
I don’t know about you, but whenever I walk by a Krispy Kreme doughnut shop, I always peek at the “Hot Doughnut” sign to see if they’ve just recently finished making a batch of those delicious glazed doughnuts. And if that orange beacon is lit up, my wallet is going to be a few coins short while my tastebuds thank me through every last bite. Because, let’s face it, even if you’ve just had a massive lunch, there’s always room for a piping hot doughnut, fresh from the fryer.
And what makes warm baked goods even better? Ice cream of course. We can only assume that’s why Krispy Kreme Japan has unveiled a new doughnut ice cream sundae…but why hasn’t anyone thought of this before?
Our Japanese-language correspondent Kuzo is currently making his way through Thailand, and while we’re happy he had such a good time at the country’s famous water festival, frankly we’re a little worried about the guy. We think all the excitement may have frazzled his brain, since he recently sent us a batch of pictures of himself eating what appears to be a hamburger-shaped novelty pillow.
Wait, that’s a real burger?!
Regular readers will know that we at RocketNews24 are no strangers to fast food. When you’re based in one of the biggest, most convenient cities in the world and spend the majority of your day online with instant access to more information than your ancestors probably had in their entire lifetimes, you tend to lose the ability to concentrate long enough to prepare a real meal, and it’s easy to give in to the greasy and syrup-topped temptations that wink at you from the branches of McDonald’s and Starbucks located on every other street corner.
We’re not exactly proud of the amount of junk food we shovel into our faces under the pretences of journalism and science, and certainly don’t recommend that any of our dear readers attempt to replicate our own Mr. Sato’s adventures in Cholesterol Land, but we have to admit that McDonald’s Japan’s new Avocado Beef, Avocado Chicken, and Avocado Shrimp burgers actually look pretty good.
Japan’s mountainous topography means that real estate is always at a premium. The towering skyscrapers of major cities like Tokyo, Yokohama, and Osaka are a natural response to this, as often there’s no direction left to build but up.
We couldn’t help but wonder if the chefs at Denny’s in Japan were inspired by the country’s urban architecture when they created the newest indulgence on their menu, the Tower Pancake, which, especially for a country not exactly known for its gargantuan servings, is quite the gastro challenge.
Last September, we brought you news that Japanese cup noodle maker Nissin was about to launch a new product, Kare Meshi curry rice in a cup. Hoping to do for rice what it did for noodles and ensure that a new generation of Japanese never give in to the urge to cook a real meal for themselves, the idea is that lazy diners simply add water to the pre-cooked curry and rice, heat it in the microwave and get stuck in. All the taste with minimal washing up and none of the fuss of cooking rice the regular way.
This week, in an effort to lodge Kare Meshi more firmly in the minds of consumers, the noodle king has launched a new ad for its cup rice. And it is positively insane.
At midnight on April 1, everything you can shop for in Japan got a little bit more expensive as sales tax rose to either percent. Thankfully, this three-percent hike was announced well in advance, giving consumers a chance to stockpile staples such as toilet paper, detergent, and other dry goods ahead of time.
Unfortunately, there’s one other necessary yet perishable staple of our lifestyle that we couldn’t hoard: hamburgers. With the amount we eat, that extra three percent of tax works out to a pretty hefty chunk of change.
Thankfully, at the same time as the tax increase took effect, so did a new McDonald’s Japan policy offering free double portions of pickles, onions, and sauce on the chain’s sandwiches.
As a hardcore carnivore (not omnivore – I literally only eat meat), I’m not big on potato chips personally, but Japan is a surprisingly junk food-obsessed country and potato chips are as ubiquitous as the Pocky and Koala March candies that otaku across the globe are familiar with.
There are a huge variety of flavors, thicknesses, textures, shapes and designs to Japanese potato chips, and the industry is apparently so lucrative that consulting firm My Voice Communications – which has absolutely no affiliation with the potato chip industry – put together an insanely exhaustive and, frankly, thoroughly boring survey about Japanese potato chip preferences.
We yawned through the full survey so that you don’t have to. Here are the major takeaways, with all most of the dull stuff cut out:
The snack aisle of Japan’s convenience stores is a fiercely competitive marketplace, and just about every week sees the release of some new flavor of candy or potato chip trying to steal the spotlight from its rivals. But while many of these pretenders to the throne of snack foods are only on sale for a few months or even weeks, the spicy potato rings called Bokun Habanero have been on sale without hiatus for over a decade.
Still, you have to keep evolving in order to stay ahead, and next month will see the release of a new Bokun Habanero that’s 10 times hotter than the normal version.
Cup Noodles are an iconic part of the Japanese food landscape and of course they’re no stranger to the Japanese custom of adding unusual new flavors to stuff. This time around their maker Nissin has been inspired by some of their international partners and developed two flavors in the “Ethnic Series” of Cup Noodles based on Thai and Indonesian dishes.
The first one is modeled after the spicy Thai soup tom yum goong, and the other is said to resemble Indonesia’s savory noodles mie goreng. Having just been released on 14 April we went straight to the supermarket and picked them up to bring you the Asianiest taste that only a Chinese food made by a Japanese company based on South East Asian dishes can provide.
Throughout the world, Britain is known for many things–great music, excellent literature, and sexy men. One thing the country isn’t known for, though, is their good food. In fact, if you ask nearly anyone what they think of British food they’ll probably stick their tongues out and make gagging noises.
It’s a bit unfair, but even in Tokyo–where you can find restaurants serving cuisine from all over the globe–the closest you’ll find to British food is a pub. Although, we have to admit, our friends from the Queen’s country at least know how to serve a good drink.
Recently, though, Mr. Sato and Yoshio, both writers for the Japanese side of RocketNews24, got their hands on a carton of Pot Noodle, a brand of instant noodles so awful “it was voted the ‘most hated brand’ in the UK in a 2004 poll.” And what did our Japanese colleagues think of these awful noodles?
Valentine’s Day is known all around the world and many of our readers will be familiar with the East Asian tradition of following it up with White Day. In Japan and Korea, women are expected to give chocolates to the men in their lives, in some cases to every man they know (referred to as giri choco, or “obligatory chocolate” in Japan). White Day arose as a way to balance the inequity (or maybe just to sell more sweets). On March 14th, men are supposed to give sweets to the women they return feelings for. Sadly for the women, they are usually white sweets like marshmallows, hard candies, white chocolate or something else similarly boring. While men are not obligated to give sweets to women they do not have feelings for, they are expected to spend 3-4 times as much as the gift they received was worth.
South Korea has innovated a new holiday along the same theme: Black Day! Black Day falls on April 14th and is celebrated by people who didn’t receive anything for either of the more well-known love-themed holidays. On Black Day, single people all over the country get together to eat a dish of black noodles called jjajangmyeon, which is a well-known Korean comfort food. It consists of noodles in a sauce made of black soybeans with veggies and protein (typically pork or seafood). Similar to curry udon, it’s not incredibly healthy but is extremely satisfying!
Eating and drinking are two of our favorite necessary life functions, since they’re both so much more fun than sleeping and breathing. So when we heard, back in January, about a new beer from Suntory that’s specially designed to go well with Japanese food, our three months of anxious waiting until it was scheduled to go on sale started right away.
Well, spring is finally here, and we’ve just recently experienced the joys of stepping outside without an overcoat and admiring the cherry blossoms, so now it’s time for the last item on our checklist of vernal pleasures, as we sample a can of Suntory’s new Japan-centric brew, the all-malt Wazen.
China is going through a pizza renaissance.
Because Chinese consumers see pizza as an iconic part of the American diet, demand for the food is expected to continue surging, writes David Stringer at Bloomberg.
China’s biggest cheese supplier, Fonterra, predicts demand for mozzarella cheese will surge 20% in the next two years because of the trend, according to Bloomberg.
Eating out at a restaurant is as common as being asked “can you use chopsticks?” But with so many restaurants vying for your patronage, how does each restaurant separate itself from the rest?
We’ve brought you stories about them before, from the pop culture themed, Gundam Cafe, AKB48 Cafe, Square Enix Cafe, and Resident Evil restaurant, to the ubiquitous maid cafes, Lock Up restaurant, robot restaurant and ninja restaurant. Theme restaurants don’t just rely on popular culture to bring in the customers though. RocketNews24 has written about the restaurant that serves you the food that prisoners eat. Click on through to find out about another unique restaurant giving you a glimpse of how somebody else eats.
On more than one occasion, when the family would settle down for a nice bowl of grapes, I would do as usual and pop one in my mouth. Almost assuredly my wife’s face would contort into a grimace that would make you think I just licked a dog’s butt. This would soon be followed by a lecture on how the pesticides used on it seep into the skin and cannot be washed off along with pleas to stop this barbaric act.
However, I figured if I haven’t died or gotten so much as a tummy ache thus far, it’s probably okay. Nevertheless, every once and a while my wife would try to slip me a peeled grape to convert me, only to have my face contort into the shape of having licked a dogs butt.
The whole point of all this dog-butt talk is that my wife is not at all alone among Japanese people who refuse to eat the skins of certain fruits. However, in recent years, this trend has been changing according to a survey by Tropicana Japan and Dr. “Fruit” Motohashi.
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Here at RocketNews24 we often cover food whether it’s weird, wonderful, or a waste of money. As such, we often have to take pictures of it. However, since none of us are photographers by trade, we often make do with whatever is lying around, be it iPhone, SLR, or Game Boy Pocket Camera.
We’re not alone either as many a Facebook or Instagram page can be found flooded with images of people’s dinners. However, even though that picture of last night’s pastitsio looks really good to us, how does it actually compare to someone who takes pictures for a living? Has the technology gotten to the point where anyone can make gorgeous food shots, or has it only fueled our own delusions of photographic grandeur? We decided to do a direct comparison using two people and one dish.
When one thinks of exported Japanese food, one tends to imagine sushi, miso, and other dishes that have become so ingrained in the English lexicon that they no longer warrant italics.
One thing you almost definitely don’t consider when thinking about Japanese food is steak. Why would you? Steak is the territory of Western food, often associated specifically with American diners; Which is what makes the New York debut of Ikinari Steak – a Ginza-area chain – so much more surprising.
The recent news that Denny’s Japan is offering Pikachu pancakes—but only on the kids menu—has some readers, and us too if we’re being honest, pining for Pokémon sweets. While store-bought kits have had less than perfect results, even when they’re for cakes, we are determined to produce cute ones at home!
Thankfully, with this recipe, you can make your own “Peachu” pancakes! Pichu is essentially a baby Pikachu, making it even cuter, right?
In honor of the Denny’s restaurant chain opening its first Japanese location 40 years ago, Denny’s Japan will be offering a special “American Fair” menu starting on April 15. Of course, such an announcement raises questions about just what exactly this American Fair involves and whether it’s authentic or not.
Fortunately, we here at RocketNews24 were able to enlist the services of a real, live American to specially sample the menu for us to tell us whether Denny’s offerings were anything like the real deal! This young man is none other than IKE, a member of the six-man Japanese comedy group/band Choshinjuku who was born in New York and raised in Seattle. Ike vowed that if the menu didn’t live up to his expectations, he would send a message to the restaurant manager and shut down the whole campaign.
Do you think that Denny’s American Fair menu passed his test?




















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