Even native Japanese readers had trouble spotting the problem in collaboration announcement.
Katakana
Katakana is usually for foreign words, but there’s a whole class of Japanese-grown rice that has katakana names.
This isn’t the type of self-service they were meaning.
The new era name doesn’t have any of the kanji characters for “Shinzo Abe,” but some people saw the politician’s name all the same.
Find out how you can create the name of a prefecture simply by moving just one of these matchsticks.
We’re back and ready to take on the third, and most puzzling, type of Japanese text: katakana.
With the 26 letters of the alphabet, we can make pretty much any sound present in the majority of languages. But Japanese just doesn’t contain certain sounds present in English, like “th” or “v”, and their “r” is somewhere right between our “r” and “l”, making them sound almost exactly the same to Japanese ears.
Since most Japanese people grow up only speaking Japanese, it means that when they start learning English at school, they either have to learn entirely new sounds (difficult) or else try to render English in Japanese sounds (which isn’t accurate). As a result, many Japanese English learners feel a lot of anxiety over the accuracy of their pronunciation. But should that really be holding them back?
Remember the Chinese character phase? Back in the early 2000s you could see Chinese characters everywhere from T-shirts to tattoos. While the trend still continues to some extent today, once people started realizing that you should probably double-check the meaning before going out in public, it has definitely slowed down.
Maybe Chinese symbols have a sort of stigma now, but that is not stopping major designers from branching out into the other styles of Japanese writing, namely katakana. This new trend is being used by brands all over the world, from Adidas to Stussy.
When it comes to Japan’s three writing systems, kanji, hiragana and katakana, it’s the most complex of the lot that usually gets the most attention. The numerous lines and strokes involved in kanji pictographs are so revered that people nominate one at the end of every year to represent the mood of the nation. Even foreigners across the world are taken by their meaning and beauty, with many committing a patch of skin to their favourite (sometimes completely wrong) kanji in tattoo form.
But what about the least utilised member of the group, the katakana characters used for foreign words? Well it looks like they’re finally getting a bit of love, with a recent survey being conducted among foreign residents in Japan to determine the coolest looking symbol in the katakana syllabary. Place your bets now for which one comes out on top!
YouTuber and full-time Japan fan Sharla is back this week with a brand new video. After bringing us exploding condom ice cream and giving us a peek inside one of Japan’s typical love hotels, she’s currently back in her native Canada and just for kicks decided to try out a few English loan words that appear in the Japanese language on her non-Japanese-speaking friend.
As we’re about to see, despite the majority of these words originally coming from English, once pumped through the Japanese lexicon and read back to a native English speaker they make almost zero sense. The full, laugh-out-loud video after the jump.
As mentioned many times before on this site, the modern Japanese language uses a set of characters to represent foreign words called katakana. Such characters are used for foreign place names such a Beverly Hills (ビバリーヒルズ) or people like Mahmoud Ahmadinejad (マフムード・アフマディーネジャード).
However, this feature of Japanese has been criticized by some for allowing the purity of the language to be polluted by foreign influences. It can also cause confusion by creating English words that have different meanings than the original.
That being said, for foreigners visiting Japan with a limited knowledge of the language this list may prove invaluable. Excluding the obvious classics like “OK” (オケ) and “McDonald’s” (マクドナルド) here are some relatively newer loan words ranked by understandability in Japanese.
Sometimes obvious things are hidden right in plain sight and it takes the fresh perspective of someone in another part of the world to point it out. One Twitter user stumbled on such a hidden gem recently when searching the Japanese character for “tsu” , which in the katakana alphabet is written ツ.
As you can probably see from the image above and in the text of the previous sentence, the letter looks quite a lot like a smirking face. This may appear obvious to many Western readers, but according to online reaction most Japanese netizens were taken by surprise at this discovery and had never noticed the similarity. Perhaps even more surprisingly, the character is also apparently getting an unusual amount of use in Middle Eastern countries.



















Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Minecraft User Decides to Make Kinkakuji, Eventually Creates the Entire City of Kyoto
Step back in time to the Edo period at this unusual highway rest stop in Japan
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
We dare Tokyo’s pigeons to crap on us because we think it’ll make us rich【Experiment】
Gorgeous Sailor Moon princess dresses for all the galas in the galaxy【Photos】
Sushi chains Sushiro and Kyotaru combine to make fishy megastore, but we spot major oversight
Gorgeous Japanese Twitter art depicts the charm of everyday household life…with Pokémon
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
We dare Tokyo’s pigeons to crap on us because we think it’ll make us rich【Experiment】
Gorgeous Sailor Moon princess dresses for all the galas in the galaxy【Photos】
Sushi chains Sushiro and Kyotaru combine to make fishy megastore, but we spot major oversight
Gorgeous Japanese Twitter art depicts the charm of everyday household life…with Pokémon
Can the powers of the Tokyo area’s literal money-laundering shrine make us rich? We find out
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Rune Naito, the man who pioneered concept of ‘kawaii’, to have 90th anniversary art exhibition