Feats of strength and porn-loving compatriots are all part of why it ain’t easy being Japanese Santa.
Mr. Sato (Page 27)
Just another day in the office as our Japanese-language staff prance about the place, jumping other things no-one else can see.
A year of driving the Mr. Sato itasha turned out to be far too long for its owner, so we bid it goodbye in the cheapest way we could.
Even when he’s not dressed as a glam rocker, Mr. Sato can’t help but draw the suspicion of Tokyo law enforcement.
”Super-low-quality costume that makes you popular” will have everyone asking “Where’s sexy Waldo?”
Mr Sato and his friend Butch paid a visit to the biennial auto show ahead of its official opening day.
Meet Butch, an old friend of Mr. Sato’s who is carrying the torch in the noble pursuit of iPhone launch notoriety.
They say VR is a powerful tool, but is it enough to make our grizzled reporter swoon like a blushing bride?
After spotting a suspicious stranger in Shinjuku, Mr. Sato is connected with someone he’d never have expected.



















Japan’s first hotel with a human washing machine is now ready for you to come and bathe in it
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Once you hear this lady sing “Yooooooghurppe”, you may never stop hearing it
Has China’s don’t-go-to-Japan warning shortened queues at this Ichiran ramen restaurant in Tokyo?
What’s at the top of this giant escalator in Japan?
Studio Ghibli mixes with sporty street styles of New Era to put No Face on your head in cap series
Dagashiya Ahiru Shop is a hidden gem for Japanese snacks lovers
Teacher says Japanese schools’ mandatory extracurricular activity rules don’t benefit students
A whole slew of Totoro Christmas cakes are on their way to make the season extra merry【Photos】
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Japan considering raising international traveler departure tax even more than previously reported
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
China’s don’t-go-to-Japan warning seems to be affecting Osaka’s Namba and Dotonbori neighborhoods
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Japanese town suing resident for being a jerk
Japan’s EF English Proficiency Index rank drops for 11th straight year, hits lowest ever
Chinese government’s don’t-go-to-Japan warning has heartwarming non-effect on Yokohama Chinatown
Japanese police attempting to clamp down on “zombie cigarettes”
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Japanese government considering tripling departure taxes to combat overtourism
Starbucks Japan unveils the new Soupuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
What’s at the top of this giant escalator in Japan?
Studio Ghibli mixes with sporty street styles of New Era to put No Face on your head in cap series
Dagashiya Ahiru Shop is a hidden gem for Japanese snacks lovers
Teacher says Japanese schools’ mandatory extracurricular activity rules don’t benefit students
A whole slew of Totoro Christmas cakes are on their way to make the season extra merry【Photos】
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
The reasons why Japanese highway rest stops have angled parking
Members of pop group Snow Man embarrassed for misinterpreting the word “snowman”
Want to French kiss anime Joan of Arc and drink her spit? New beverage lets you do just that
Japanese prefectural government passes video game ban limiting kids’ daily play, smartphone time
Family Mart makes new anti-food-waste stickers, free for other stores and restaurants to use too
“But we’re speaking Japanese!”: Humorous video confronts lingering stereotypes in Japan