Mr. Sato (Page 27)
The interesting operating system for buying metres of bubble wrap involves the use of a gacha capsule toy machine.
Our reporter Meg turns her lens on 12 months’ worth of steamy male skin, including borderline-illegal cosplay.
Feats of strength and porn-loving compatriots are all part of why it ain’t easy being Japanese Santa.
Usually, people email Mr. Sato to call him garbage, but this young woman from Singapore had something else to say.
Just another day in the office as our Japanese-language staff prance about the place, jumping other things no-one else can see.
A year of driving the Mr. Sato itasha turned out to be far too long for its owner, so we bid it goodbye in the cheapest way we could.
Even when he’s not dressed as a glam rocker, Mr. Sato can’t help but draw the suspicion of Tokyo law enforcement.
Two of our reporters invite you to share a glass of absinthe with them at Host Club Roketto in Shinjuku.
”Super-low-quality costume that makes you popular” will have everyone asking “Where’s sexy Waldo?”
Mr Sato and his friend Butch paid a visit to the biennial auto show ahead of its official opening day.
Meet Butch, an old friend of Mr. Sato’s who is carrying the torch in the noble pursuit of iPhone launch notoriety.
They say VR is a powerful tool, but is it enough to make our grizzled reporter swoon like a blushing bride?
After spotting a suspicious stranger in Shinjuku, Mr. Sato is connected with someone he’d never have expected.
MOST POPULAR
Now
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
Which of Japan’s big three beef bowl chains has the best tonjiru pork miso soup?【Taste test】
Is Japan’s new pudding ice cream bar too much deliciousness to handle? 【Taste test】
McDonald’s Japan’s new winter menu exclusives: Hot pies and special chicken nuggets
Weekly
- Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
10 times to avoid traveling in Japan in 2026
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Monthly
- Starbucks Japan releases new drinkware and goods for Valentine’s Day
- 10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】- Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
7-Eleven Japan starts new temporary luggage storage service in over 300 branches- Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】- Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home- Starbucks Japan releases new drinkware and goods for Valentine’s Day
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
RECOMMENDED STORIES
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
Which of Japan’s big three beef bowl chains has the best tonjiru pork miso soup?【Taste test】
Is Japan’s new pudding ice cream bar too much deliciousness to handle? 【Taste test】
McDonald’s Japan’s new winter menu exclusives: Hot pies and special chicken nuggets
Japan considering raising international traveler departure tax even more than previously reported
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Chinese teenager wows the Internet with his awesome fight-scene animation【Video】
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Private booths are coming to Japan’s Shinkansen bullet trains even sooner than we’d thought【Video】
-
