VR
Missed the AR attraction the first time around? Now you’ll have another chance to “Set your heart ablaze”!
Would you appreciate being told “Go outside and play!” after carrying an 18.9-kilogram (41,7-pound) backpack on your commute?
Free-walk VR game gives you your choice of Monster Hunter weapons to swing as you track and fight Velkhana.
Strap on your VR headset and get set for a virtual visit to tonkotsu ramen specialist Ichiran.
Don’t be alarmed if you see a pair of optic sensors peeking from behind the beverage rack.




















Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Real Buddhist monk plays Super Mario Bros., recites prayers every time he kills an enemy【Video】
History’s largest force of Samurai Colonel Sanders deploying to KFC Japan branches
Made-to-order onigiri rice ball hotel breakfast buffet in Tokyo is open (and awesome) to all
World’s blackest Porsche painted with Japan’s Musou Black 【Video】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Real Buddhist monk plays Super Mario Bros., recites prayers every time he kills an enemy【Video】
History’s largest force of Samurai Colonel Sanders deploying to KFC Japan branches
Made-to-order onigiri rice ball hotel breakfast buffet in Tokyo is open (and awesome) to all
World’s blackest Porsche painted with Japan’s Musou Black 【Video】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Crane games in Japanese convenience stores getting more and more popular, especially with tourists
New smartphone game lets you date real-life J-pop idols, but shockingly gives them 100 Boyfriends
We suspected this Japanese cable car was an overpriced tourist trip, but we underestimated it
Daiso has giant new branch in middle of Tokyo’s Shinjuku neighborhood (and another beneath it)
Site of Japan’s most famous samurai murder is now a Kyoto karaoke joint
One Piece devil fruit ice cream coming back to Baskin-Robbins Japan