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Japanese Netizens Mistake Mobile Giant SoftBank’s Proud Announcement for April Fools’ Joke

You know your company has a bad reputation when the general public interprets an official announcement as something so improbable that it could only be an April Fools’ gag.

Japanese mobile provider SoftBank — perhaps most famous for its commercials featuring a talking shiba inu and his human family — announced via its website earlier today that it now officially has the best network coverage in Japan, enabling its users to connect with greater ease than any other mobile phone provider. Alas, the statement was immediately laughed off as a joke by many Japanese Internet users, with cries of “Oh, SoftBank, you guys have a great sense of humour!”

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Presenting: RocketNews24’s First Ever Commercial

That’s right, kids, we’ve hit the big leagues. And it’s all thanks to you. Sure, we began in a tiny one-room office in Shinjuku, bickering with each other about elbow space, missing pencils and who had been using the communal coffee without putting a five yen coin in the jar beside it, but thanks to our wonderful readers and the attention of the Internet masses in general, we’re now a fully fledged news beast stationed in a swanky high-rise where we rub shoulders with some of Japan’s greatest innovators and creative geniuses.

To mark the occasion, we’ve just put the finishing touches to our new commercial, featuring none other than reporter extraordinaire Mr. Sato, and a tremendously catchy jingle. The full video — plus a special bonus version — after the jump!

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Under Its au Brand, Japanese Cellular Service Provider KDDI Unveils World’s Largest and Highest Resolution Smartphone

When he realized he’d primarily been using his smartphone in bed, Nemool Smith, an au product designer and chief hardware architect, wanted a more comfortable and rewarding user experience. Coming up blank in an online search for solutions, Nemool got an idea and decided to approach his bosses at KDDI and get their permission to design a radically new hardware platform he was sure would revolutionize the way people used their phones. The result has set the tech world abuzz, and has the potential to vault KDDI to the top of the global smartphone market.

Introducing the new au zzzPhoneBed by KDDI

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  • Mar 31, 2013

What Do You Do When Aquarium Sardines Start Acting Fishy? You Call In The Tuna Squad!

The Nagoyako Aquarium in Nagoya, Aichi Prefecture, is experiencing an unusual problem — lazy sardines. That’s right, according to a recent story on Japanese newspaper Asahi’s digital site, the sardines at Nagoyako Aquarium are not behaving as they should, supposedly because “they have it too easy” in the protected environment of their tank. And in order not to disappoint visitors, it looks like the aquarium will have to call in the “tuna squad” to whip the sardines’ act into shape. But what could be causing these errant fish to misbehave? Read More

Imagine the horror of having your toes suddenly start to die and need amputation for seemingly no reason. Then imagine it turned out to be the result of a colleague attempting to kill you.

This bizarre situation has been reality for one unnamed woman in Yamanashi Prefecture for the past four months. A fellow employee, 40-year-old Tatsujiro Fukuzawa, was arrested on suspicion of attempted murder on 28 March.

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Bank Vault for Rent in Tokyo, Perfect for Aspiring Robbers

We’ve all seen bank vaults in movies and on TV. But when you think about it, there aren’t many people in the world who have actually used or gone into the real thing.

As luck would have it a chance to rent your very own bank vault has popped up as a listing on the Real Tokyo Estate website.

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To most men, nothing is sexier than a cute girl in a miniskirt. However, for most girls, few things are more irritating than constantly having to pull down that miniskirt that keeps riding up after every stride, and constantly having to make sure your lady parts aren’t on show for the world to see.

Our male reporter, Hatopon, who is no stranger to crossdressing, tried on a miniskirt to see what it’s like. The following is a list of the things he realized after wearing a miniskirt for the first (but probably not last) time in his life.

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In recent years there has been a dramatic change in attitudes towards smoking in public places in Japan. While it was a common sight to see someone walking along the street with a cigarette in their hand until a few years ago, nowadays it is becoming increasingly rare to see. It is fair to say that smokers have adopted a much politer approach to smoking in public. The movement towards a smoke-free environment is one welcomed by many, however accompanied by this is the tendency to drive smokers into corners and ostracize them for lighting up. Anti-smokers are increasingly pushing forward their demands, seeing a pollution-free environment as part of their right to a healthy lifestyle. But is it going too far?

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Multifunctional iPhone Powered Smart Stuffed Domo-kun to be Released

Japan is to mascots what Broadway is to theatre or what France is to bicycle racing, and in Japan the Phantom of the Opera or [*name removed*] of mascots has got to be Domo-kun (simply “Domo” in other countries).

From his humble beginnings as a mascot for Japan’s national broadcaster he has achieved international notoriety and an ever expanding line of merchandise. Now, iPhone holding Domo fans may rejoice with the upcoming release of the cute and useful “iPhone Supported Smart Stuffed Toy: iDomo-kun.”

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Micro Amigurumi Crochet Animals, Small Enough to Balance on Your Finger

I’ve tried to crochet a cute little amigurumi animal in the past. In fact, I’ve had several attempts at it, but failed every time. I read a book on crocheting and even had someone teach me, but the end result was always the same: a tangled mess of yarn, a whole lot of frustration, and the shattered dream of creating a yarn buddy to call my own. So when I saw these micro amigurumi, I couldn’t believe that someone was able to crochet a unique animal pattern, let alone one that is so small it can balance on the tip of your finger.

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Lifehack for Cooks: How to Remove Garlic Skins Quickly and Cleanly

Ah, garlic. It’s so fragrant and delicious. These days, cooks are using fresh garlic even for everyday dishes because it’s just so tasty and relatively easy to use. There’s just one small problem: getting that papery skin off the clove without ending up with bits of it all over the kitchen! More people would probably use that delicious, delicious garlic if it didn’t make such a mess.

No need to worry about that any more, though, because we’ve discovered a simple tip that will remove those pesky skins cleanly and easily. Read on to discover how. Read More

As well as providing you with entertainment and up-to-the-minute news, we at RocketNews24 feel that it is also our responsibility to provide our readers with vital tips for physical well-being and emotional happiness. It’s for this reason that, on this fine Friday as we inch ever closer to the moment that we exchange our computer screens for a nice big plate of fried gyoza dumplings and an ice-cold beer, we bring you this video courtesy of our friends at Niconico.

Although the outcome is about as surprising as what happens when you tell your dog not to eat a birthday cake while you’re out of the room, this video serves as a reminder of the stupidity of our fellow man and that open wounds and citric acid do not go well together.

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Starbucks Order Customization- Is There a Limit?

Starbucks prides itself on letting customers customize their drinks and offers a lot of choices: no foam, no whip/with whip, double blended, two pump vanilla, extra shot and extra hot to name but a few. Never one to shy from a challenge, we decided to test just how far Starbucks was willing go in ensuring that visitors to its coffeehouses get just what they want.

Our request? A no caramel, no whip, and–are you ready for it–no coffee Caramel Frappuccino.

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“Geek & Cute” Accessories Made From Electronic Parts Are Actually Really Cool

Electronic resisters, condensers, LEDs, and circuit boards are just some of the parts used to make these really cute, yet totally geeky accessories.

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Is 800 Million Yen Really Enough to Take a Bath In?

Not too long ago, Mr. Sato was thumbing through a magazine when he came across an ad for something. On the page he could see a man sitting in a bath tub filled with cash.  “Boy, he sure looks happy” Mr. Sato thought as he put down the magazine.

That image lingered in the back of his mind until the announcement of Loto 7’s biggest jackpot ever, 800 million yen (US$8.5M). Then it dawned on him. He could win the grand prize and realize his new dream of bathing in money.

“Winning the jackpot once should be no problem,” he thought to himself “but it’d be a little harder to win twice if I need that much to fill a tub.”

He had to be sure that 800 million yen was enough before he’d be foolish enough to play the lottery.

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There’s a new sheriff in town, and his name is Hentai Kamen.

Just two weeks prior to the release of his own movie, the “perverted mask” renegade that is Hentai Kamen has been sighted in a special ad intended to crack down on inconsiderate cinema patrons who use their mobile phones, put their feet up on the seats in front of them or sneakily record the movie with video cameras.

Of course, this being Hentai Kamen, justice comes in usual forms as we see three unsavoury moviegoers get their just deserts, pervert style.

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Corn Soup, Robots and Pheromones: Strange New Beauty Product Hits Japanese Shelves

We’ve covered the Japanese obsession with corn soup here on RocketNews24 before. It’s a popular flavor for all kinds of snacks and even comes in little cans out of vending machines. But this latest corn soup product might be taking the obsession a bit too far…

LC Love Cosmetics has announced it will be selling a product billed as a “kiss beautifying liquid” that is supposed to give you extra kissablity by adding the taste of corn soup to your lips. Read More

New Line of Coffee Claims to Shed Fat in 12 Weeks

Kao Japan is preparing to release the newest addition to their line of Healthya brand health drinks. In addition to their existing collection of waters and teas, things are getting a little more flavorful with fat-burning “Healthya Coffee.”

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GIFU PREFECTURE — With the shuttering of a factory belonging to a Sony subsidiary in Minokamo City at the end of this month, it became clear on the 27th that more than 1,000 people stood to be out of work on April 1 due to the closure.

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