More than 200 people lined up to be the first ever to get their doughnut fix on Japan’s northernmost island.
After taking aim at one aspect of Japanese sweets culture earlier this year, the company is now embracing another.
Think of this piece as our Japanese reporter’s love confession to this particular brand of frozen fried rice in honor of “Frozen Food Day.”
Unhappy about government-mandated move to new facility, wholesalers occupy part of the market to do business as usual.
Man asks for advice on how to marry a voice actress, gets told he could be a bachelor for life.
Aika Okita surprises everyone with a very different look offscreen.
Photo surfaces following overseas concert by BTS as band continues to gain international popularity.
Salty things are delicious on ice cream…but no one ever said anything about stinky things.
Two enchanting newcomers just showed up at Starbucks, and we’re here to let you know which is right for you.
The country’s symbol of spring is being spotted in mid-autumn, so we held a one-man sakura party to celebrate!
This person may not think they’re good at anything else, but they sure are good at making bubbles.
The Body Shop anthropomorphises a best-selling skincare item with Three Wizards and The Moisture Princess.
Our in-house bargain beauty buff has found yet another method to upgrade his locks. How shiny can a 100-yen camellia oil brush make your hair?


















New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan moves to enforce language requirements for foreign nationals seeking permanent residency
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
Famous sweets store in Ameyoko fills a bag with sweets and a show, but is it still worth it?
Japan to get new high-speed train connecting Haneda and Narita airports, ease overtourism
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
We deeply regret going into this tunnel on our walk in the mountains of Japan
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan moves to enforce language requirements for foreign nationals seeking permanent residency
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
Famous sweets store in Ameyoko fills a bag with sweets and a show, but is it still worth it?
Japan to get new high-speed train connecting Haneda and Narita airports, ease overtourism
Potato-Chip-Flavored Dressing coming to stores in Japan
Foreign tourists injured in Nissan GT-R crash near Tokyo’s Shibuya Scramble Crossing
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
Climbing season officially opens for Japan’s Mt. Hiyoriyama, the shortest mountain in the country
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Japan announces plans for twenty-fold increase in permanent residency fees, alongside higher visa costs
Tokyo’s giant Pokémon Stamp Rally is back for 2026 with exclusive prizes up for grabs