This new commercial stars Halloween costumes, luscious visuals, lipstick that dances and leaps from your face… plus a sweet, inclusive ending.
When you’re leaving the office before your coworkers, you don’t tell them “Sayonara,” you tell them “I’m being rude.”
English-language video sparks tweet in which she worries about pressure to “kill the person I am.”
A visit to the mushroom kingdom to see if 600,000 fans could possibly be wrong, and also to eat some amazing ramen.
A Twitter user talks of how his mother’s demonstration of love brought him back from the brink, and others share their own stories.
New treats are exclusive to Japanese convenience stores and a compelling reason to keep eating frozen desserts even as the weather gets colder.
It’s pretty impressive if you can twirl real life guns in perfect unison and/or sequence with dozens of other people.
New merchandise proves it’s impossible for the beloved Pocket Monster icon to not look cute.
Investor expresses admiration for two of anime’s most iconic directors, has fans wondering if he’ll take inspiration from Evangelion or Gundam.
Can luxury toilet paper really be worth the exorbitant price tag? Mr. Sato orders some of the finest on the market to try it out.
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Our reporter shares which version of this classic style of bento (all for 430 yen/US$3.83 or under) overwhelmingly stole his heart and stomach.



















New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan moves to enforce language requirements for foreign nationals seeking permanent residency
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
Famous sweets store in Ameyoko fills a bag with sweets and a show, but is it still worth it?
Japan to get new high-speed train connecting Haneda and Narita airports, ease overtourism
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
We deeply regret going into this tunnel on our walk in the mountains of Japan
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan moves to enforce language requirements for foreign nationals seeking permanent residency
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
Famous sweets store in Ameyoko fills a bag with sweets and a show, but is it still worth it?
Japan to get new high-speed train connecting Haneda and Narita airports, ease overtourism
Potato-Chip-Flavored Dressing coming to stores in Japan
Foreign tourists injured in Nissan GT-R crash near Tokyo’s Shibuya Scramble Crossing
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
Climbing season officially opens for Japan’s Mt. Hiyoriyama, the shortest mountain in the country
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Japan announces plans for twenty-fold increase in permanent residency fees, alongside higher visa costs
Tokyo’s giant Pokémon Stamp Rally is back for 2026 with exclusive prizes up for grabs