azuki
Mr. Donut mixes an array of traditional Japanese flavors into a new lineup of irresistible sweets.
We try the new Starbucks drink designed to bring in good fortune for the New Year and find out what a “lucky” drink tastes like.
”What’s the best flavor for a French fry sundae?” is a question we never had to answer…until now!
Oft-forgotten burger joint now has our full attention with its decadent Western and Japanese-style combinations of fried food and ice cream.
Zeitaku is one of those lovely Japanese words that sounds as elegant as its meaning. As the word for luxury, it conjures up images of high-class ryokan accommodations with private outdoor rotenburo baths, multi-course kaiseki meals served by elegant ladies dressed in kimonos and extravagant purchases at department stores on the Ginza shopping strip.
While most of those luxuries are, sadly, out of reach for many of us, there’s one affordable item that comes to mind when Japanese people are looking for a bit of zeitaku when a friend decides to visit or as a treat after a long day. That small symbol of luxury is the rich, creamy ice cream of Häagen-Dazs, and now they’re releasing an amazing new chestnut and azuki red bean Japonais flavour to add a bit of class to the upcoming fall season.
As a leading purveyor of fatty fast food, McDonald’s is certain to have its share of detractors. It seems every time we run a story about the golden arches, commenters are all too quick to point out how the fast food restaurant’s offerings tend to be on the less healthy side (to put it diplomatically).
But even among McDonald’s more ardent opponents are those who would admit that its fried apple pies were pretty darn good. It’s perhaps that crowd that a beleaguered McDonald’s Japan is trying to appeal to with their new anko bean paste pies.
Yes, we love our Häagen-Dazs here at RocketNews24, but you really can’t blame us when they keep throwing creative and tantalizing flavors at us, can you? Like this newest installation in their Japonais line of cup ice cream — in a strawberry and azuki (red bean) flavor!
That’s right, another delightful frozen creation with a Japanese twist is coming out from the masters of ice cream. And we really can’t see any reason why we wouldn’t find the new flavor thoroughly delightful!
Ice cream is one of those foods that is so delicious, people tend to eat it year round regardless of the plunging temperatures around them. So for the past 15 years, Häagen-Dazs has been releasing special fall/winter flavors in Japan, such as the extremely popular rum raisin. But this year, the beloved ice cream maker has an azuki bean-flavored variety coming out in early October, and Japanese netizens are already clearing out space in their freezer to stock up.




















Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Researchers in Japan give mouse glowing sperm
Pokémon Lego kits are finally on their way!【Photos】
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Village Vanguard tries to tickle us pink with a Pink Lucky Bag
Best practices for celebrating Coming of Age Day for those turning 18, 20, or both in Japan
Pay for guests’ transport? The many potential pitfalls in the Japanese wedding planning minefield
Where are all the beautiful women in Japan? Survey investigates
Which is the real winner of McDonald’s Japan v. America burger throwdown? Here’s our taste test!
Japanese government worried young adults aren’t drinking enough alcohol
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Best practices for celebrating Coming of Age Day for those turning 18, 20, or both in Japan
Pay for guests’ transport? The many potential pitfalls in the Japanese wedding planning minefield
Where are all the beautiful women in Japan? Survey investigates
Which is the real winner of McDonald’s Japan v. America burger throwdown? Here’s our taste test!
Japanese government worried young adults aren’t drinking enough alcohol
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Japanese high school student becomes Twitter sensation showing difference between time with boyfriend and friends
Starbucks Japan releases new popcorn Frappuccino at one special location
Japanese police attempting to clamp down on “zombie cigarettes”
Majority of surveyed Japanese workers have dated a coworker, over 20 percent their boss or senpai
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
We hung out at one of Tokyo’s most popular pickup spots, drank our hearts out and met many men