azuki
Mr. Donut mixes an array of traditional Japanese flavors into a new lineup of irresistible sweets.
We try the new Starbucks drink designed to bring in good fortune for the New Year and find out what a “lucky” drink tastes like.
”What’s the best flavor for a French fry sundae?” is a question we never had to answer…until now!
Oft-forgotten burger joint now has our full attention with its decadent Western and Japanese-style combinations of fried food and ice cream.
Zeitaku is one of those lovely Japanese words that sounds as elegant as its meaning. As the word for luxury, it conjures up images of high-class ryokan accommodations with private outdoor rotenburo baths, multi-course kaiseki meals served by elegant ladies dressed in kimonos and extravagant purchases at department stores on the Ginza shopping strip.
While most of those luxuries are, sadly, out of reach for many of us, there’s one affordable item that comes to mind when Japanese people are looking for a bit of zeitaku when a friend decides to visit or as a treat after a long day. That small symbol of luxury is the rich, creamy ice cream of Häagen-Dazs, and now they’re releasing an amazing new chestnut and azuki red bean Japonais flavour to add a bit of class to the upcoming fall season.
As a leading purveyor of fatty fast food, McDonald’s is certain to have its share of detractors. It seems every time we run a story about the golden arches, commenters are all too quick to point out how the fast food restaurant’s offerings tend to be on the less healthy side (to put it diplomatically).
But even among McDonald’s more ardent opponents are those who would admit that its fried apple pies were pretty darn good. It’s perhaps that crowd that a beleaguered McDonald’s Japan is trying to appeal to with their new anko bean paste pies.
Yes, we love our Häagen-Dazs here at RocketNews24, but you really can’t blame us when they keep throwing creative and tantalizing flavors at us, can you? Like this newest installation in their Japonais line of cup ice cream — in a strawberry and azuki (red bean) flavor!
That’s right, another delightful frozen creation with a Japanese twist is coming out from the masters of ice cream. And we really can’t see any reason why we wouldn’t find the new flavor thoroughly delightful!
Ice cream is one of those foods that is so delicious, people tend to eat it year round regardless of the plunging temperatures around them. So for the past 15 years, Häagen-Dazs has been releasing special fall/winter flavors in Japan, such as the extremely popular rum raisin. But this year, the beloved ice cream maker has an azuki bean-flavored variety coming out in early October, and Japanese netizens are already clearing out space in their freezer to stock up.




















10 times to avoid traveling in Japan in 2026
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
Things get heavy with the Gold Lucky Bag from Village Vanguard
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
This quiet forest cafe in Japan lets you read all day in the house of a famous author
Here’s what our bachelor writers ate over the New Year’s holiday in Japan
Japanese department store rooftop is a secret oasis where you can escape the crowds in Tokyo
Brand-new theme park in Japan charges foreign tourists 25 percent more than locals for tickets
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
This quiet forest cafe in Japan lets you read all day in the house of a famous author
Here’s what our bachelor writers ate over the New Year’s holiday in Japan
Japanese department store rooftop is a secret oasis where you can escape the crowds in Tokyo
Brand-new theme park in Japan charges foreign tourists 25 percent more than locals for tickets
Three Inuyasha cafes opening in Japan to celebrate sequel series to Rumiko Takahashi hit
Giant Clodsire Pokémon plushie comes with up to 32 Woopers in super size, super cute set【Pics】
Ghibli’s Hayao Miyazaki says the anime industry’s problem is that it’s full of anime fans
Sushi chains Sushiro and Kyotaru combine to make fishy megastore, but we spot major oversight
Burger King Japan adds a Pickleball Burger to the menu… but what’s so pickleball about it?
Bandai to release super-mega-retro-robot made up of Doraemon and friends
Starbucks Japan lucky bag is the most hard-to-get fukubukuro of the New Year
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