Not familiar with natto? Shame on you! Natto is the fermented soy bean “snack” loved throughout the Kanto region for its supposed health benefits that outweigh the questionable flavor and strong smell, which is optimistically described as “cheesy and pungent” and otherwise described by detractors with violent gagging noises.
B gourmet (Page 2)
Whether you realize it or not, you’ve probably had a happoshu (発泡酒)or “low-malt beer-like beverage” if you’ve ever had a night out in Japan.
The taste of a typical happoshu can vary from “pretty close to the real thing” to “yes, this is definitely weasel urine.” Going into a convenience store and blindly grabbing a beer can is thus a bit of a gamble in Japan, so, ever the masculine, barrel-chested and dashingly handsome role model father to our readers, we’ve done the work for you and chosen the five happoshu brands that are worth your time:
Here at RocketNews24, we’ve certainly brought to you our share of stories on unusual ramen noodles, from chilled blue ramen to ramen that’s too disgusting to eat. Well, once again, one of our reporters was brave enough to try another very, shall we say, “interesting” ramen. And yes, as you can tell from the picture, it contains … strawberries. Read More
As fall turns into winter, Japanese people look to food such as hot noodle dishes as a tasty way to warm up. Udon noodles, in particular, are great during the winter, and nothing beats slurping up a steaming bowl of udon on a cold day.
We discovered a unique way to eat hot udon noodles at Mentouan, a noodle shop in Nara. When you order a bowl of udon at Mentouan, you are presented with what appears to be a small pouch floating in broth…but you can’t see the noodles!
Following his report of Kyoto’s gigantic one-noodle udon, our resident foodie Kuzo went to Mentouan to try this “invisible udon” for himself. Read More
About 95-97% of the population of Pakistan is Muslim, which means there’s not a lot of pork eaten in the country. Pakistanis do, however, eat a lot of sheep. And when they eat sheep, they eat all of the sheep — meat, heart, genitals, brains, you name it and Pakistanis have a recipe for it.
If you know where to look, you can even find Pakistani restaurants here in Japan that serve dishes using some of the more exotic parts of the animal.
One such restaurant is Maruhaba in Ikebukuro, Tokyo, which serves sheep brain curry.
We recently sent reporter Mr. Sato to Maruhaba to try the dish out; after all, he looks like he could benefit from a little more brain.
His report follows below:
The world’s most venturesome ramen shop, Musashi Noodles, fearlessly created a cold ramen dish with soy milk soup and rayu, or chili oil, ice cream. Musashi Noodles is a Japanese noodle shop franchise. Their Shinjuku branch held a Valentines special promotion back in February featuring Unique Chocolate Ramen.
Summer in Japan is when ramen shops do a booming business in cold noodle dishes like hiyashi chuka. This new creation dubbed ‘tonyu hiyashi men’ or soy milk cold noodles, is available for a limited time only. Notice the scoop of red rayu ice cream floating in the white soy milk soup. A timely creation, full of national pride for all those medals won in the Olympics! But what about the taste? One of our reporters went to check it out. Read More
Summer seems to get hotter every year. For those of us who like spicy food it can be too burdensome to eat after working up enough of a sweat from the cooking alone.
To help this dilemma, a popular Korean Barbeque restaurant, Gyukaku, has announced that it will start selling a new style of frozen kimchi from 20 June.
Whether it’s a savory slab of salmon, or a sweet cheesecake, lemon juice can enhance a multitude of foods. But the squeezing of lemons to get their fresh juice is often tedious and seems to bear little reward. How do you all normally squeeze lemons? Most people typically cut it in half and get to squeezing straight away. But there’s a method that will yield much much much more juice, as we present below: Read More
You know that we at RocketNews24 love to do crazy things with McDonald’s foods, like cooking a Big Mac Value Meal in a rice cooker or ordering different burgers without the buns.This time, we did a little experimenting with 10 McDonalds hamburgers and a unique cooking product that we’ve been fascinated with, called “Matomeruko Easy” (which would roughly translate to “Easy Mix-N-Solidify Powder” in English). Read More
The newest in a line of seasonal limited edition Pepsi flavors has been announced by Japanese distributor Suntory. Set to debut on 24 July is the red-colored Pepsi: Salty Watermelon. Hopefully this is as awesome as Pepsi: Pink was.
But after reading the announcement I had to do a double-take. The watermelon’s salty?
Everyone seems to agree that the best burger joint in Tokyo is A&G Diner in fancy-schmancy Jingumae. It tops the lists on Gourmet and B Gourmet blogs and gossip sites and is the first name out of the mouths of my restaurant critic friends.
I decided to check it out for myself to see if the taste lived up to the hype and glam of Jingumae. I went in to attack an A&G Diner burger with abandon, but, as it turns out, the burger attacked me . . .
If you’ve lived in Japan, you know that we Japanese love our rice balls, or omusubi as they’re called in Japanese. At every convenience store in Japan, you can find rice balls in every flavor imaginable, from the standard grilled salmon flake omusubi to more quirky flavors like tempura shrimp or bacon and cheese. But the variety can sometimes make it difficult to choose a flavor from all the options. Well now, you won’t have to settle for just one flavor. Read More
You may recall Mr. Sato’s brave challenge against the monster Burger King whopper with 1050 bacon strips. Not surprisingly, we had a significant quantity of bacon left over after that episode, and we were wondering what to do with it. Well, we came up with a brilliant idea – chop the bacon into small pieces and mix it in McDonald’s vanilla shake for a completely original drink! Read More
The Japanese convenience store chain Poplar has announced its newest store opening in none other than Tachikawa Detention Center. As in the clink, the joint, the hoosegow: jail. Read More
Aren’t potato chips just great? They’re the ultimate comfort food (well, at least they are to me) and they come in a wide variety of flavors to suit your every mood. Well, there’s going to be another novel flavor for potato chip lovers in Japan to try, and the flavor is not the only thing that’s interesting about these new potato chips. Read More
Burger King Japan recently launched a promotion giving customers the option to add 15 pieces of bacon to their Whopper for a measly 100 yen (US $1.20).
That’s 500% more bacon for your buck (it’s usually 60 yen for 3 strips). It’s almost as if Burger King is operating under some CIA plot to undermine Japanese longevity by poisoning us with copious amount of cheap junk food.
Well we accept your challenge, America! In fact, we even raised the stakes to make things interesting, sending resident reporter/guinea pig Mr. Sato to eat a Whopper loaded with not 15 but 105 strips of bacon.

















7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
KFC Japan introduces a new burger 8 years in the making
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japanese hot spring YouTuber finds her niche showing off out-of-the-way local onsen【Videos】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Starbucks celebrates Christmas in Japan with a festive matcha Frappuccino
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
We try European Cup Noodle Soba flavors to see which ones come out on top 【Taste test】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Is this the most relaxing Starbucks in Japan?
Large amount of supposed human organs left in Osaka marketplace
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Starbucks celebrates Christmas in Japan with a festive matcha Frappuccino
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
We try European Cup Noodle Soba flavors to see which ones come out on top 【Taste test】
Sanrio pancakes celebrate My Melody’s birthday, and Cinnamoroll too, at Japanese cafes
Is the new Shinkansen Train Desk ticket worth it?
Starbucks Japan releases new zodiac chilled cup drink for 2026
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
KFC Japan now has a luxury truffle burger
You know what? An Alice in Wonderland/Spirited Away mashup actually kind of works!