Häagen-Dazs already has a pretty upmarket image, what with its high-quality ingredients, premium pricing, and fancy-sounding name. Apparently, though, the U.S.-headquartered ice cream brand’s Japanese division still thinks there’s room to grow in the classiness department.
Two mature treats are being added to the lineup soon, one which uses red wine and another which draws inspiration from a French dessert. And just in case those don’t sound regal enough, they’re topped with gold and silver.