Japan’s Coast Guard has been around for 70 years, and mascot Umimaru for 20 – so it’s high time for a Hello Kitty teamup!
Hello Kitty (Page 7)
Hello Kitty’s home company is running its yearly poll to decide which out-of-company character will get their own event at the Puroland theme park.
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The newest instalment of Sanrio’s yearly horror night has a special twist, and covering your eyes won’t help you!
The world-famous Sanrio character wants to welcome you onboard her very own high-speed train.
Tuxedo Sam, Cheery Chums, and other beloved characters from decades past are here to fill your belly.
Anime series about guys who love Hello Kitty and friends seeks to hit emotional highs and lows.
Hello Kitty’s frog buddy sits with lonely diners, entices with adorable, delicious food and drinks.
Sanrio’s marketing comes full circle, then keeps on going.
For some people, living an idyllic life of apples and cake is hard to relate to. For those people the makers of Hello Kitty bring you Aggretsuko.
Dear Daniel joins Hello Kitty to bring cuteness and love to a collection of themed meals and drinks.
But they’re only available for a limited time, so you’d better hippity hoppity over there ASAP!
Smartphone game sees the handsome teens’ attentions pulled away from their key chains and plushies.
Can you guess what character Hello Kitty has teamed up with this time? Hint: it involves a famous character sporting very distinct eyebrows!



















Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Peko-chan Milky Time Cafe opens in Chiba and we go to check out all of the pastries and merch
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japanese man drives truck that’s on fire directly to fire station, drops flaming potatoes[Videos]
Tour our Japanese-language reporter’s apartment, a wonderland of 100-yen trinkets
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
Train station platform ramen store closes its doors on half a century of history in Tokyo
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese man drives truck that’s on fire directly to fire station, drops flaming potatoes[Videos]
Tour our Japanese-language reporter’s apartment, a wonderland of 100-yen trinkets
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
Train station platform ramen store closes its doors on half a century of history in Tokyo
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
How much is Amazon Japan’s lowest-rated currency calculator worth in yen?
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
25 different Japanese convenience store sandwiches – What’s inside them?【Photos】
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Super Mario teams up with JR Kyushu for the perfect power-up steamed bun snack
Gundam and Reebok team up for new GQuuuuuuX Pumps【Photos】
We go looking for a monkey mommy like Punch with Amazon Japan’s ultra low-rated orangutang plushy