Pizza Hut (Page 3)
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Sure, Pizza Hut, but do you English?
Back in August we brought you the news that Pizza Hut in Japan was now under the control of four bossy cats. Along with millions of other pizza and cat fans, we couldn’t get enough of the adorable antics of Tenchō, Hime, Dora and Detch as they manned (catted?) the phones, were startled by the sound of the cash register, and rode a rumba around the store.
This week, the chain announced the emergency closure of its Pizza Cat store, citing the mysterious disappearance of the four plucky feline workers. Where could they have gone? And why? We did some detective work to try and find out.
Japan gets all kinds of delicious seasonal and limited-edition treats, so it’s not often that I find myself wishing I lived in one of its neighbouring countries instead. Today, though, I have most definitely been paid a visit by the green-eyed monster, as South Korea’s Pizza Hut has just launched a brand-new pizza with a crust filling that looks so mouthwateringly delicious that I can honestly say I wish I were having lunch in Seoul rather than Tokyo today.
Ladies and gentlemen of the internet, prepare to feel very, very hungry.
In Japan, there’s the phrase “neko no te mo karitai” (literally “want to borrow even a cat’s hand”), meaning that you’re so busy, you even want the cat to help. Well, Pizza Hut took this idiom to heart in its new campaign, hiring four rough-and-tumble cats to manage a franchise called Pizza Cat! As you’ll see in the dramatic “movie trailer,” these cats are fired up and can’t wait to rescue people who’re too busy to prepare dinner.
Read on to learn more about the comical and kawaii campaign, and to watch a few of the 15-second promotional videos that reveal what would happen if cats really lent a paw. Plus, if you live in Japan you may even have a chance to win a Pizza Hut hat for cats. So are felines one opposable thumb away from world domination, or are we slowly approaching a utopia in which pets will fetch us pizza? And hey, didn’t Samurai Pizza Cats already get started on both?
Japanese candy maker Morinaga’s Milk Caramel line has been around for 100 years, which is essentially an eternity in the fiercely competitive, constantly evolving Japanese snack food arena. To celebrate the milestone, Morinaga is partnering with a number of restaurants to bring caramel to bold, baffling new worlds.
We recently talked about the caramel banana and caramel mayonnaise corn sushi that started the ball rolling, and now Morinaga has teamed up with Pizza Hut to create a caramel pizza. Not unique enough? Don’t worry, it also has marshmallows. Still not weird enough for you? You’ll be happy to know it also comes with chili sauce.
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