You might think that Japanese advertisements are all Hollywood celebrity endorsements or surreal tales of busty schoolgirls with nose rings, but when it wants to, Japan can make commercials that yank on the heartstrings as strongly as anywhere else in Asia. Getting the waterworks flowing today is Toyota, asking the question, “Do you care about your parents as much as they love you?”, and while the video is short on cars, it makes up for that with plenty of tears.
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If you’ve ever visited Japan, chances are your first stop in the country has been a big, bustling metropolis like Osaka or Tokyo. While the enormous flat screens, heaving intersections and impressive skyscrapers make for some memorable photo moments, it’s the serene, picturesque country towns that really hold the true essence and beauty of Japan.
For those of us who can’t make a trip out to soak in the serenity of the countryside, there’s a short, three-and-a-half minute film that will transport us there. If you loved Chihiro’s tranquil train ride in the Studio Ghibli movie Spirited Away, you’ll love this touching video, which introduces us to a stationmaster called Miyako, who waves at all her departing passengers—and keeps waving until they disappear into the horizon—showing us just how moving a simple gesture can be.
Even if you’re not ordinarily a very artistic person, we bet you get a spark of inspiration when you’ve got a pancake on your plate. Who hasn’t drawn a doodle or sketched a smiley face in maple syrup, or at least initialed their flapjacks with the sticky, tasty condiment?
After all, tasty as they may be, pancakes look pretty dull if you don’t add any decoration…unless you’re dining at this restaurant in Japan where the pancakes come pre-decorated with images of Pikachu, Mario, and dozens of other anime and video game characters.
Not everyone loves Japanese TV, but we have to admit that one thing it has going for it is absolutely bonkers commercials. You can find weird, unsettling, funny, emotional, or even just hilarious commercials the world over, but it sometimes seems that Japan has a particularly high concentration of them. Maybe there’s something in the coffee…
And speaking of coffee, Japanese coffee brand Blendy has produced one of the most bizarre commercials we’ve seen to date, mixing absurdist comedy with unsettling, dark undertones. Oh, and milk. Lots and lots of milk.
Upon arriving in Japan, one of the first things you’ll probably notice is the large army of characters being used to sell anything from services to stationary to automobiles, or giving tips on being a good citizen like when it comes to separating your trash or picking up your dog’s poop after it finishes doing its duty. Most of them are cute, but some are downright scary.
In recent years, yurukyara, literally “weaker mascot characters”, have slowly been taking over the country, with more and more cities and businesses allocating funds to coming up with the prefect representative character costume each year. Aside from being hot and stuffy inside, being a yurukyara seems like a pretty awesome job. Kids are happy to see you, people are clamoring to get a picture of you, and generally everyone loves you…
Or at least that’s the impression we got until news of a mascot character in a small Ehime Prefecture town getting attacked.
If any of you have ever tried your hand at making omurice– a Japanese rice omelette- then you’ll know it can get a bit tricky when trying to plate up. This chef, however, not only makes the process look super quick and easy, but he even turns the process into a mini performance as he shows off his skill!
Do you need a one-minute escape into pure cuteness bliss? Perhaps you had a terrible day at work or a really bad hair day?
Well don’t worry; it’s going to be all right. We have the cure for your stressful day: two Japanese cats hanging out with their snail friend. These laid-back cats and their chill snail buddy are one of the most relaxing videos we’ve ever seen.
Well, that didn’t take long. It was just a couple of days ago that we took a look at Mario Maker user PangeaPanga’s course titled Pit of Panga: P-Break and shook our heads in awe at its diabolical difficulty. While it’s true that Nintendo doesn’t allow you to upload Mario Maker levels unless you can prove they’re beatable, we wouldn’t have been surprised if no one other than PangeaPanga himself was able to clear his creation.
But in less than a week, the hardest of the hard-core have risen to the challenge, and while this video of a Japanese gamer finishing the level is a display of some impressive platforming skills, what really makes it worthwhile is the surge of adrenalin that sends him shouting his victory to the heavens, and how it leaves his body in pain and his psyche tattered as he breaks down in tears of joy at his gaming accomplishment.
We’re sure everyone’s first choice for mode of transportation would be giant robot, but there are times when you need something more practical to get from Point A to Point B. Being behind the wheel of a four-door hatchback doesn’t mean you have to give up your mecha jock daydreams, though, thanks to the newest collaboration between Toyota and anime franchise Gundam.
The automaker has just released not only a special model inspired by charismatic anime villain Char Aznable, but also an awesome anime commercial for it that has higher production values than the original Mobile Suit Gundam TV series.
I’ve always been a little confused by high heels. It’s partially because I’m not so tall myself and don’t really have much of a height advantage to spare (even if my date is wearing flats), and partially because if I’m looking at a woman there are probably enough other things that are going to attract my gaze that she’s likely to ask me to stop staring at her long before I get to her shoes, no matter how nice they may look.
High heels seem like an even odder choice in Japan, where the reliance on public transportation means walking around for long stretches of time in shoes where comfort and mobility seem to have been afterthoughts in the design process. Still, many women in Japan step out in high heels as part of their plan to present a femininely fashionable or snappy professional image. Now, one Japanese designer is trying to help those women not only look good, but help their feet feel good as well with a revolutionary ergonomic redesign of high heels.
So everyone knows you can lock/unlock your iPhone using your thumbprint. Sure, that’s great and all, but what if you want to be even more secure? After all, what’s stopping phone thieves from stealing your fingerprints and snooping through all of your secret selfies?
Have no fear, RocketNews24’s Japanese-language writers have the perfect solution: getting your iPhone to recognize your butthole. A member of the same incredibly mature team that researched how to flavor food with burps now brings you the latest in iPhone security and will show you how to make your own iPhone something that no one could ever, or would ever want to, break into.
It probably goes without saying, but this technique is a little NSFW, so be sure no judging eyes are around before you read on.
We here at RocketNews are a soft bunch at heart. We’ve been affected by tear-inducing, feel-good videos from countries like Japan, Hong Kong and Thailand, and now it’s Singapore that’s got us by the feels with a touching new clip.
Based on a true story, this commercial plays more like a short art film, with atmospheric shots and superb acting that seems too real to be rehearsed. Come with us as we take a peek into the life of a graduating high school girl who looks after two younger siblings and her widowed, wheelchair-bound father, as she sacrifices her education and future for her family. Oh, and bring that box of tissues with you – you’ll be needing it!
Being that he’s a train on an island, you wouldn’t expect Thomas the Tank Engine to do much international traveling. However, thanks to a bit of clever storytelling (and Thomas’ absolute lack of compunction about stowing away on freight ships), the beloved locomotive has embarked on a globe-trotting tour in an ongoing video series.
In one of the most recent episodes, Thomas even arrives in Japan, where he takes in the local sites in a whirlwind visit that’s more Japanese than actually living in Japan.
Sometimes waking up is hard, especially when the seasons change and bed starts to feel snugglier than ever before. But wake up we must, and many of us have invented little tricks to make the process easier, such as blaring out our favourite songs, sucking down industrial-sized cups of coffee, and cooing over cute animals on the internet.
For your consideration today, we’d like to present a menagerie of of baby bunny rabbits twitching their little pink noses at you over the rim of a couple of coffee and tea cups. Pick your choice of bun “to go” and go get ’em, tiger. After you’ve watched the cute videos, of course…
Two weeks ago, we were blown away by the Oathkeeper Keyblade created by the talented blacksmiths and craftsmen over on the YouTube show Man At Arms: Reforged. After binge-watching all their previous episodes, we drummed away at our keyboards, waiting for their next beautiful piece to show up, and when it finally did, we weren’t disappointed.
This week the team crafted the holy sword from the mega-popular series Fate/Stay Night. Spoiler alert, the finished Sword of Promised Victory looks absolutely stunning and incredibly deadly.
Attack on Titan’s adaptations to other forms of media have been sort of hit-and-miss. Sure, the animated TV series that followed up on the success of the original manga is the anime industry’s biggest hit in decades, but kind words for the two live-action movies have been few and far between.
Still, the upcoming video game version looks pretty cool, and as further proof that the series can still be cool in new formats is this awesome fan-produced stop-motion video that’s a crossover between Attack on Titan and Godzilla.
Now that Super Mario Maker has finally hit the market, gamers the world over are starting to build, upload, and play their best creations, but of course, it wasn’t long before veterans of the game started seeing just how crazy they could get. Earlier this week, while most of us in Japan were enjoying the Silver Week holidays, one expert gamer created the most cracked out course we’ve seen yet, which quickly went viral after it was posted to YouTube.
Many people dream about learning another language, and the possibilities and opportunities a second or third language open up are incredible. However, for a lot of us, it’s difficult to put in the time and effort to properly learn an entire language so that we can use it proficiently. There’s grammar, vocabulary, speaking, writing and listening; it’s just a whole lot to take in.
So while absolute fluency is the goal we all aim for, just being able to insult someone in a different language is a nice second place prize. This isn’t just a crass video about spouting off all the improper words, though. As one person puts it, this is “So the world will know if someone insults a foreigner.” The more you know!



















Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
German woman rescued from Mt. Fuji after suffering altitude sickness symptoms, hiking to peak anyway
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Wait, some Shinkansen trains already have private booths that only cost 1,500 yen for an hour?
Hiker needs to be rescued from Mt. Fuji two times in two days, but system is working as intended
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
7-year-old boy left behind on Mt. Fuji by his own dad
99-year-old woman rescued while attempting to climb Mt. Fuji
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Stay at a hotel with a bed for your plushie in Japan
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Wait, some Shinkansen trains already have private booths that only cost 1,500 yen for an hour?
Hiker needs to be rescued from Mt. Fuji two times in two days, but system is working as intended
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
7-year-old boy left behind on Mt. Fuji by his own dad
99-year-old woman rescued while attempting to climb Mt. Fuji
The Japanese government is ending its Cool Japan Fund program
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
KFC Japan unveils new Tsukimi collection that takes moon-viewing to extreme levels
Masturbatory aid maker Tenga releases officially licensed anime versions in Japan and U.S.
Ninja theme park suddenly closes in Japan, shadow warriors undone by shady real estate deals
Pokémon and Polaroid reveal collaboration with adorable Pikachu and Eeveelution camera and film
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Two Americans decide to hike Mt. Fuji before trails open, both need rescues on back-to-back days
Why do foreign tourists queue up to eat at Tokyo Little House?