Following in the footsteps of Kobayashi City in Miyazaki Prefecture, Gifu Prefecture’s Seki City has recently released its own quirky PR video. This ad, however, focuses on the city’s contribution to daily life with an important product that the city is famous for rather than emphasizing any local accent. Judging by the bizarre scene in the photo above, can you guess what Seki City is famous for producing? Here’s a hint: This video is shear madness!
video (Page 123)
For many of our readers, the “culture festivals” held at high schools and colleges will already be familiar thanks to their prevalence in anime and TV dramas produced in Japan. Even if you’ve never been to Japan yourself, you probably already know that the classes turn their rooms into fun little shops, offering food and entertainment for their families, friends, alumni fellow students and teachers.
While most of them aren’t particularly elaborate, every now and then, a class with will show up with a project that goes above and beyond. This year, one of those projects exploded online, capturing the attention of thousands of Twitter users. The idea? The students made their own “tea cup” ride! It’s just like what you’d see at Disneyland, but entirely mechanical and way, way more awesome!
The Harajuku/Omotesando district in Tokyo is already a mecca of sweet shops from around the world, but things in the area just got even sweeter this past weekend as another internationally loved bakery opened its very first shop in Japan. Yes, we’re delighted that London’s celebrated LOLA’S cupcakes now has a shop in Tokyo, and as you may have guessed, we weren’t about to miss out on trying the sweet creations from one of London’s best-loved baking outlets, so there we were on opening day.
We already knew from the pictures that their cupcakes look simply amazing; now we couldn’t wait to try some for ourselves, and there were even going to be four original Japanese flavors too — Yum!
Unless you’re striving to become one of the big guys yourself, you may not have much connection to the world of professional sumo. As an ancient sport with plenty of ritual elements, the wrestlers, known as rikishi in Japanese, have a highly regimented training lifestyle. With all those rules, it’s certainly easy to overlook the comedic side of sumo.
Wait, there’s a comedic side to sumo?
We’ve already seen what happens when a pack of square-dancing ladies go after a drone carrying around coupons for cakes. But what happens when a similar scene occurs on a university basketball court with what appears to be a spoiled, entitled student having a tantrum thrown into the mix? The sight is not very pretty, to say the least.
While coffee may be the world’s favorite caffeinated beverage, tea has a much longer history, and is still deeply ingrained in many cultures. How people in each country take their tea is as varied is the types of tea available, and even personal preferences within each country.
Whether you like your tea black, green, white, hot, iced, served straight or with yak butter, take a look at this video compilation of teas around the world and see how many you have tried!
Every year since 1957, Japan’s Good Design Awards have honored products which are designed in such a way to have a positive impact on people’s lives. The award system, which is now operated by the Japan Institute of Design Promotion, has recently released their list of 2015’s Good Design Best 100 award winners.
With such innovative ideas as LED jump ropes and basketball courts, these awards are truly the best place to catch a glimpse of athletics equipment of the future!
You might think that Japanese advertisements are all Hollywood celebrity endorsements or surreal tales of busty schoolgirls with nose rings, but when it wants to, Japan can make commercials that yank on the heartstrings as strongly as anywhere else in Asia. Getting the waterworks flowing today is Toyota, asking the question, “Do you care about your parents as much as they love you?”, and while the video is short on cars, it makes up for that with plenty of tears.
If you’ve ever visited Japan, chances are your first stop in the country has been a big, bustling metropolis like Osaka or Tokyo. While the enormous flat screens, heaving intersections and impressive skyscrapers make for some memorable photo moments, it’s the serene, picturesque country towns that really hold the true essence and beauty of Japan.
For those of us who can’t make a trip out to soak in the serenity of the countryside, there’s a short, three-and-a-half minute film that will transport us there. If you loved Chihiro’s tranquil train ride in the Studio Ghibli movie Spirited Away, you’ll love this touching video, which introduces us to a stationmaster called Miyako, who waves at all her departing passengers—and keeps waving until they disappear into the horizon—showing us just how moving a simple gesture can be.
Even if you’re not ordinarily a very artistic person, we bet you get a spark of inspiration when you’ve got a pancake on your plate. Who hasn’t drawn a doodle or sketched a smiley face in maple syrup, or at least initialed their flapjacks with the sticky, tasty condiment?
After all, tasty as they may be, pancakes look pretty dull if you don’t add any decoration…unless you’re dining at this restaurant in Japan where the pancakes come pre-decorated with images of Pikachu, Mario, and dozens of other anime and video game characters.
Not everyone loves Japanese TV, but we have to admit that one thing it has going for it is absolutely bonkers commercials. You can find weird, unsettling, funny, emotional, or even just hilarious commercials the world over, but it sometimes seems that Japan has a particularly high concentration of them. Maybe there’s something in the coffee…
And speaking of coffee, Japanese coffee brand Blendy has produced one of the most bizarre commercials we’ve seen to date, mixing absurdist comedy with unsettling, dark undertones. Oh, and milk. Lots and lots of milk.
Upon arriving in Japan, one of the first things you’ll probably notice is the large army of characters being used to sell anything from services to stationary to automobiles, or giving tips on being a good citizen like when it comes to separating your trash or picking up your dog’s poop after it finishes doing its duty. Most of them are cute, but some are downright scary.
In recent years, yurukyara, literally “weaker mascot characters”, have slowly been taking over the country, with more and more cities and businesses allocating funds to coming up with the prefect representative character costume each year. Aside from being hot and stuffy inside, being a yurukyara seems like a pretty awesome job. Kids are happy to see you, people are clamoring to get a picture of you, and generally everyone loves you…
Or at least that’s the impression we got until news of a mascot character in a small Ehime Prefecture town getting attacked.
If any of you have ever tried your hand at making omurice– a Japanese rice omelette- then you’ll know it can get a bit tricky when trying to plate up. This chef, however, not only makes the process look super quick and easy, but he even turns the process into a mini performance as he shows off his skill!
Do you need a one-minute escape into pure cuteness bliss? Perhaps you had a terrible day at work or a really bad hair day?
Well don’t worry; it’s going to be all right. We have the cure for your stressful day: two Japanese cats hanging out with their snail friend. These laid-back cats and their chill snail buddy are one of the most relaxing videos we’ve ever seen.
Well, that didn’t take long. It was just a couple of days ago that we took a look at Mario Maker user PangeaPanga’s course titled Pit of Panga: P-Break and shook our heads in awe at its diabolical difficulty. While it’s true that Nintendo doesn’t allow you to upload Mario Maker levels unless you can prove they’re beatable, we wouldn’t have been surprised if no one other than PangeaPanga himself was able to clear his creation.
But in less than a week, the hardest of the hard-core have risen to the challenge, and while this video of a Japanese gamer finishing the level is a display of some impressive platforming skills, what really makes it worthwhile is the surge of adrenalin that sends him shouting his victory to the heavens, and how it leaves his body in pain and his psyche tattered as he breaks down in tears of joy at his gaming accomplishment.
We’re sure everyone’s first choice for mode of transportation would be giant robot, but there are times when you need something more practical to get from Point A to Point B. Being behind the wheel of a four-door hatchback doesn’t mean you have to give up your mecha jock daydreams, though, thanks to the newest collaboration between Toyota and anime franchise Gundam.
The automaker has just released not only a special model inspired by charismatic anime villain Char Aznable, but also an awesome anime commercial for it that has higher production values than the original Mobile Suit Gundam TV series.
I’ve always been a little confused by high heels. It’s partially because I’m not so tall myself and don’t really have much of a height advantage to spare (even if my date is wearing flats), and partially because if I’m looking at a woman there are probably enough other things that are going to attract my gaze that she’s likely to ask me to stop staring at her long before I get to her shoes, no matter how nice they may look.
High heels seem like an even odder choice in Japan, where the reliance on public transportation means walking around for long stretches of time in shoes where comfort and mobility seem to have been afterthoughts in the design process. Still, many women in Japan step out in high heels as part of their plan to present a femininely fashionable or snappy professional image. Now, one Japanese designer is trying to help those women not only look good, but help their feet feel good as well with a revolutionary ergonomic redesign of high heels.
So everyone knows you can lock/unlock your iPhone using your thumbprint. Sure, that’s great and all, but what if you want to be even more secure? After all, what’s stopping phone thieves from stealing your fingerprints and snooping through all of your secret selfies?
Have no fear, RocketNews24’s Japanese-language writers have the perfect solution: getting your iPhone to recognize your butthole. A member of the same incredibly mature team that researched how to flavor food with burps now brings you the latest in iPhone security and will show you how to make your own iPhone something that no one could ever, or would ever want to, break into.
It probably goes without saying, but this technique is a little NSFW, so be sure no judging eyes are around before you read on.



















Japanese ninja certification exam attracts 131 candidates from Japan and abroad
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
Suspected Japanese ice cream cartel under investigation for price-fixing
100-meter tall Hello Kitty artwork appearing on Japanese Ferris wheel, jumbo Pompompurin nearby
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
Suspected Japanese ice cream cartel under investigation for price-fixing
100-meter tall Hello Kitty artwork appearing on Japanese Ferris wheel, jumbo Pompompurin nearby
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Pokémon coming to Japan’s highway rest stops with exclusive merch and stamp rally this summer
New adorable Osaka foodie destination, Chiikawa Bakery Osaka, opening soon with crazy ramen bread
Harajuku Custom Icees come to help Tokyo’s Takeshita Street stay cute and cool this summer
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Studio Ghibli releases new anime character fans to keep fans looking and feeling cool this summer
Tokyo has a cafe that prohibits talking inside, and here’s why it’s awesome
Lawson Japan releases a crazy new product to remind us it’s not just famous for convenience store food
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own