I don’t know if you’ve heard, but there’s this anime (and manga) called Attack on Titan… Who are we kidding? Of course you’ve heard! After sharply rising to popularity with the release of the anime in spring 2013, this post-apocalyptic story, featuring man-eating giants and tree-swinging military characters, has been everywhere from iPhone cases to bananas, even joining in collaborations with Marvel and Universal Studios Japan.
When the directors of Mori Art Museum in Ueno were thinking about what kind of special goods they wanted to sell along with their Attack on Titan exhibit, they thought, “Well, why don’t we team up with a top-line tea maker like Lupicia?” Because dainty tea is the obvious first choice to pair with a dark fantasy. Low and behold, the Attack on Titan blended teas have been selling out faster than any other product in the gift shop.