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Casey Baseel

Born and raised in Los Angeles, Casey Baseel spent his formative years staring in frustration at un-subtitled Japanese TV programming shown on Southern California’s international channel. Taking matters into his own hands, he moved to Tokyo to study the language, then found work in Yokohama a decade ago teaching, translating, and marketing hotels he can’t afford to stay in. When not participating in the eternal cycle of exercising to burn the calories form his love of Japanese food, Casey scours used comic and game shops for forgotten classics, drags his wife around the country in a quest to visit all its castles, sings karaoke not nearly as well as he thinks he does, and counts the days until the summertime bars open on Enoshima Beach.

Posted by Casey Baseel (Page 458)

What time is it? Time for a Cardcaptor Sakura watch, and an umbrella too, while you’re at it!

Casey Baseel
May 21, 2015
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Anime magical girls lead busy lives, especially Cardcaptor Sakura’s Sakura Kinomoto. With 50-plus magical cards to track down, plus all of the study responsibilities of an ordinary elementary school student, the young heroine must have her days planned down to the minute.

Likewise, being too young for a driver’s license, Sakura is in for a lot of walking around outside in the elements on her quest to find the mystical Clow Cards. And if you find yourself in similar need of a way to keep track of the time while keeping the sun and rain off yourself, anime fashion brand Super Groupies has got you covered with a new Cardcaptor Sakura wristwatch and umbrella.

Maiko beauty secrets: Skincare tips from Japan’s apprentice geisha

Casey Baseel
May 21, 2015

Just as with full-fledged geisha, it’s customary for maiko, as geisha apprentices are known, to wear a layer of white face powder, called oshiroi. But those who’ve seen one of Japan’s traditional entertainers close up often marvel at their smooth, healthy skin, remarking that they would be just as beautiful with all of those cosmetic coverings washed away.

But in much the same way that their polished speech and refined mannerisms are the result of years of training, maiko also have a careful routine they follow to keep their skin looking as delicate and pleasing to the eye as it does.

Sailor Moon hair bands, scrunchies will keep your hair back while you wash off your MAKE UP!

Casey Baseel
May 21, 2015

Today, we’ve got news about a newly unveiled anime-themed “Bath Time Collection.” And while things can usually get pervy in a hurry when you combine the words “anime” and “bath,” we’re not talking about an inflatable waifu cushion to take in the tub or a waterproof anime boy toy poster to hang in your shower.

That’s because this is Sailor Moon we’re talking about, and Japan’s most successful magical girl is keeping things as classy as she always does with this new line of scrunchies, hair bands, and hair clips.

Gotta deep-fry ‘em all! Pikachu cutlet on a stick being sold by Korean food stalls, online shop

Casey Baseel
May 21, 2015

There’s a balancing act involved in creating snack foods in the image of a beloved children’s character. Take too few cues from the original design, and your customers won’t be able to recognize the character, thereby missing out on all the fun. On the other hand, go too far in the opposite direction and you end up with something like these cutlets from Korea, which make it look like you’re literally eating the flesh of Pikachu.

Women, gamers, and foreigners all show up to be samurai for a day at Sengoku battle reenactment

Casey Baseel
May 20, 2015

Some people in Japan have no more than a passing interest in the country’s long and fascinating history, which is at least partly the fault of how the subject is taught in schools. Many history classes place a heavy emphasis on memorization of the exact dates and years of important events, leaving less time for studying the people and motivations behind them.

There’s been a recent surge in history buffs, though, especially in regards to the Sengoku, or Warring States, period which lasted from the mid 15th century until the very start of the 17th century. But it’s not crusty old historians leading this charge, as a recent samurai battle reenactment had women making up some 40 percent of the volunteers, whose ranks were also bolstered by video gamers and foreign residents of Japan.

Sweatshirt that gives your pet a special cuddle pouch is half cat, half kangaroo, all adorable

Casey Baseel
May 20, 2015

If you’re the doting owner of a dog or cat, odds are you think it feels pretty great when your animal companion saunters over for a snuggle. Still, there are times when you want to keep your hands free for other activities, like reading a book or surfing the Internet, and don’t want to have to worry about knocking your pet off your lap every time you shift in your seat or change your posture.

So even if your animal-loving heart only belongs to your kitty or pooch, consider taking a page from the kangaroo playbook with this hoodie that features an oversized pocket on the front perfect for letting your cat or dog cuddle up against you.

All-new Dragon Ball Super isn’t just an anime – manga adaptation coming too!

Casey Baseel
May 19, 2015

If you’re reading this and were born after 1995, we strongly encourage you to make sure your diaper is firmly in place. What’s that? You say you outgrew diapers long ago? You might want to double-check anyway, because right now we’re not so sure we didn’t somehow slip back in time two decades or so.

After all, these days anime fans are being blessed with about as much new Dragon Ball content as they were during the previous peak of the martial arts franchise’s popularity in the mid ‘90s. This year has already seen the release of a new Dragon Ball Z movie, Resurrection ‘F’, which was followed by the announcement of a brand-new TV series, Dragon Ball Super.

Now, the franchise is going back to its roots by returning to the format where it all started: manga, with a new Dragon Ball serial starting in just a month!

Starbucks comes to Tottori, local coffee chain’s poster compares it to Perry arriving in Japan

Casey Baseel
May 19, 2015

With Starbucks having won the loyalty of so many customers in so many countries, sometimes it seems like the Seattle-based coffee giant has a location in every corner of the world. There’s still at least one place that’s Starbucks-free, though, and that’s Tottori, the last prefecture in Japan without a branch of its own.

The situation is about to change, though, as Starbucks is set to open its first Tottori location this week. Local coffeehouse chain Sunaba Coffee, whose name is almost an exact copy of Starbucks’ Japanese nickname, is bracing for the impact of its new competitor by guaranteeing its product tastes just as good as Starbucks’, while making the humble request that customers get one out of every three coffee fixes at Sunaba.

Anime idols going abroad as Love Live! movie announced for release in U.S., 12 other territories

Casey Baseel
May 19, 2015

Not so long ago, being a Japanese idol singer was purely a domestic gig, with even the biggest stars of the genre remaining more or less unknown outside their home country. But thanks to the spread of Japanese pop culture around the world over the last decade and a half, that’s not really the case anymore. These days, it’s not uncommon for J-pop idols, especially those with an anime connection to boost their foreign exposure, to make appearances overseas.

Now, in a case of animated art imitating life, the high school idols of Love Love!, Japan’s biggest current idol anime hit, will be heading abroad as the upcoming Love Live! theatrical feature has been announced for international release.

Toyota Chocobos?! Iconic Final Fantasy music used in new car ad 【Videos】

Casey Baseel
May 19, 2015

Following several years of building dependable, affordable, yet almost utterly soulless automobiles, Toyota is trying to get back to creating and market cars with a sense of joy and playfulness. After all, it’s a waste to treat driving as just going from Point A to Point B in the dullest way possible instead of the fun journey it has the potential to be.

That’s why in its newest commercial, Toyota is invoking the spirit of adventure with a fleet of yellow hybrids running about the countryside with the musical accompaniment of one of the most instantly recognizable pieces of Final Fantasy music ever composed.

Cardcaptor Sakura won’t be outdone by Sailor Moon as she gets her own cozy anime pajama line

Casey Baseel
May 19, 2015

You wouldn’t name your anime fashion company Super Groupies if it wasn’t staffed by some pretty big fans of Japanese animation, and the clothing retailer’s product catalogue speaks to its comprehensive love of the art form. Not only are recent hits and long-time favorites alike represented, Super Groupies is totally comfortable working both sides of the iconic magical girl street.

So while lovers of Naoko Takeuchi’s Sailor Moon recently got their fix with some sailor suit-style clothes to wear around the house, now the fans of manga creative team Clamp’s magical girl series are getting their turn with two sets of Cardcaptor Sakura pajamas.

Sailor Moon totes, smartphone pouches, and T-shirts are here to help you stay Sailor all day long

Casey Baseel
May 18, 2015

Last week, we took a look at a set of fluffy Sailor Moon pajamas. But no matter how comfortable they may look, eventually you’re going to run out of food, manga, or some other class of household essentials and need to leave your home. But when you do, you can still keep the theme going with these Sailor Moon-themed tote bags to carry your supplies home in, plus sailor suit-style pouches and T-shirts.

Spirited Away and Ghost in Shell’s sound director talks about the human side of working in anime

Casey Baseel
May 17, 2015

Many Japanese animation fans can rattle off a list of the animation directors or character designers they admire, but the visuals are only half of the way anime stimulates the senses. For everything that you’re hearing during your favorite show, you can thank the sound director.

It’s a role Kazuhiro Wakabayashi has been filling for decades, and we recently sat in on a talk the industry veteran gave about the unique challenges a sound director faces, what it’s like to work with some of the biggest names in Japanese animation, including Studio Ghibli’s Hayao Miyazaki and Ghost in the Shell’s Mamoru Oshii, and the surprisingly deep human element of creating the audio environment for a fictional world.

Pet turtle in Japan lays clutch of eggs in owner’s apartment, owner tosses them into frying pan

Casey Baseel
May 16, 2015

While dogs remain one of Japan’s favorite pet choices, you can actually get much of the same enjoyment from a pet turtle or tortoise. For example, we’ve seen that with enough patience, you and your shelled friend can enjoy going for walks together. And just like dog owners might one day experience the joy of coming home and finding a litter of puppies, so too can those with a turtle feel blessed when it lays a bunch of adorable little eggs.

As a matter of fact, the latter might even be the better of the two, since turtle eggs are far easier to cook than puppies. What’s that? You say you wouldn’t eat your animal companions’ eggs? Then you’re clearly operating under different thinking than this pet owner in Japan.

Japanese lingerie maker’s concept bra will give you pep talks, help you take perfect selfies

Casey Baseel
May 16, 2015

Usually, lingerie maker Triumph International Japan takes about half a year between announcing its innovative and unusual concept bras. So since it’s been about six months since we saw the company’s paired Close Sisters Bras, we figured the its next design highlighting a social trend was just about due.

Sure enough, this week Triumph showed off its newest creation: a bra that’ll give you verbal pep talks and also help you snap selfies.

Evangelion razor stands being given away as Gendo shaves for the first time in years in new video

Casey Baseel
May 15, 2015

When I stop and think about it, I’ve actually got a couple of things in common in Shinji, the protagonist of hit anime Evangelion. We both live in Kanagawa Prefecture. In our teen years, we were both entrusted by our fathers with pieces of fantastic machinery (although Shinji’s Eva Unit 01 combat robot is more technologically advanced than the Mazda I drove through my student years). And for both of us, our mental images of said fathers are strongly linked with their facial hair.

But while I’ve never seen my dad entirely clean-shaven, Shinji’s old man, Gendo, occasionally gets rid of his signature Abe Lincoln beard as part of his sporadic spokesman role for razor manufacturer Schick. He’s once again answered the U.S.-based company’s call, and as part of his anime’s latest endorsement deal, the stoically mad scientist is appearing in a new animated ad and giving away some cool Evangelion goodies, including a motorized razor stand shaped like the mecha his son pilots.

Do you own your face? If Uniqlo can’t tell, they might not let you put it on a T-shirt

Casey Baseel
May 15, 2015

As he’s shown in the past, RocketNews24’s intrepid Japanese-language reporter Mr. Sato is a stylish guy. As a matter of fact, he’s got such a flair for fashion that when clothing brand Uniqlo brought back its service where you can design your own T-shirts, which can then be purchased by other shoppers, he leapt into action and created the most seductively sensual look possible: a black short-sleeve plastered with his own handsome mug.

Unfortunately, Uniqlo rejected the design, and not just because Mr. Sato’s visage is so steamy its borderline illegal, but because of a lack of confirmation that he owns it.

Voice of Doraemon, Nobuyo Oyama, suffering from dementia at 78

Casey Baseel
May 14, 2015

While some anime attempt to realistically show the passage of in-show years, this isn’t always the case. Much like with their western counterparts, the events of many of Japan’s biggest mainstream animated hits seem to take place in a world where time stands still. So just like Bart and Lisa Simpson have been in elementary school for decades, so too have Nobita, Shizuka, and the rest of the core cast of Doraemon.

But while the anime’s characters never age, the voice talent playing them does, and the franchise’s generations of fans recently received the sad news that voice actress Nobuyo Oyama, the voice of Doraemon himself, is suffering from dementia.

In the name of the moon, do nothing! Sailor Moon pajamas arrive to help you loaf around the house

Casey Baseel
May 14, 2015

If you’re an anime fan who grew up watching and loving Sailor Moon, we’ve got good news and bad news. The bad news is no matter how cute main character Usagi looks in her school uniform, you’re probably past the age where you’ll have many chances to actually wear a sailor suit in public (occasional anime convention notwithstanding).

The good news is that now there’s a set of Sailor Moon pajamas that look comfy enough that you might want to make them your de-facto uniform for relaxing at home.

The world’s most matcha-intense ice cream experience is waiting for you in Shizuoka

Casey Baseel
May 14, 2015

Even though Japan has been widely enjoying green tea for centuries and Western-style desserts for decades, it’s really only in the past 10 or 15 years that green tea sweets have really exploded in popularity. Out of the many varieties of green tea, matcha is considered to be the most luxuriously gourmet, with a richly deep aroma, flavor, and color.

The problem, though, it that matcha can be strongly bitter, which is why it’s usually served with Japanese confectionaries to take a little of its edge off. As such, a lot of sweets are billed as matcha fumi, or “green tea-taste” to show that while they’ve got a hint of matcha flavor, they’re not so heavily loaded with the stuff.

But if you want to unleash the full, unbridled force of matcha on your palate while you satisfy your craving for dessert, this shop in Shizuoka Prefecture boasts it has the most matcha-intense ice cream in the world.