Cute (Page 7)
This year, the ajisai hydrangeas that bloom in June can blossom on your summer kimono along with some playful white cats.
The priceless expression on one dog’s face as he was carried off a train platform in Japan has us in stitches.
Pikachu plushies snuggled up in Pokémon sleeping bags are the prizes we’ve all been waiting for!
Iguanas make great pets. They’re scaly, chilled-out, and they can be SO CUTE! Don’t believe us? Check out this derpy iguana blissfully licking at an empty, fruit-patterned plate.
This new high school room wear collection is aimed at adult women—but wouldn’t it feel weird wearing the uniforms so long after graduation?
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The Japanese noodle restaurant chain Marugame Seimen, which specializes in udon (thick wheat noodles), has started a social media marketing campaign targeted at high school-age girls, JK Udon Kawaii (“High School Girls Udon Cute”).
From star compact burgers to “beauty charge” juices, this is the best way to consume a bit of Sailor Moon magic.
This little guy is always prepared to literally rise and shine.
Don’t you even think of trying to take it away from him.
This do-it-yourself enhancement is easily as big an upgrade as the rumored PlayStation 4.5
Double-dose of kitty cuddles is a heart-melting display of layered cuteness.

















7 great places to see Mt. Fuji from without having to climb it
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
This is possibly the coziest train in all Japan thanks to onboard hot spring footbaths【Pics】
Japan’s Sushiro revolving sushi chain stops revolving with conveyor-less food court branch
Say aaah: Japan elects cutest hiragana character
All-you-can-eat stinky fermented soybeans come to Ginza, if that’s your thing
Giant Godzilla statue is part of Japanese park’s Christmas illumination celebration【Photos】
New Japanese KitKat flavour lets you eat a zunda milkshake
Tokyo’s Haneda Airport is adding a giant Godzilla statue to its international terminal
Evangelion original anime studio Gainax is now completely dissolved, Eva’s creator mourns ruined friendships
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
All-you-can-eat stinky fermented soybeans come to Ginza, if that’s your thing
Giant Godzilla statue is part of Japanese park’s Christmas illumination celebration【Photos】
New Japanese KitKat flavour lets you eat a zunda milkshake
Tokyo’s Haneda Airport is adding a giant Godzilla statue to its international terminal
Evangelion original anime studio Gainax is now completely dissolved, Eva’s creator mourns ruined friendships
Make Studio Ghibli anime food with new Kiki’s Delivery Service recipe book from Japan
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Just in time for summer, Asahi to begin selling Mitsuya Cider served at a slushy -5℃
How to order snacks on a Shinkansen bullet train in Japan
Giri? Tomo? Gyaku? A guide to Japan’s many different kinds of Valentine’s Day chocolate
Woman in Japan accidentally pees herself during live broadcast
Why panty liners for men are (probably) here to stay