We’ve all been there. You excitedly tear off the wrapper on the new snack you’ve been waiting to try, only to find that it’s half the size of the picture on the box, or doesn’t contain the mint leaf daintily arranged on the image on the packaging. That’s why packaging runs the line “serving suggestion”, anyway – to let the manufacturer show the food at its best without being accused of, erm, lying.
A project from the delightfully named German website PUNDO3000, werbung gegen realität (“Adverts versus reality”) attempts to stab back at food manufacturers with painfully real photos of food items. We’re always on the look out for the gap between jazzed-up photos and the real deal, so join us after the jump for 31 of the best!



















Why is Yoshinoya called Yoshinoya?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s favorite sandwich pockets now come with sakura filling, but how do they taste?[Taste test]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
This standing sushi bar inside a Tokyo train station blew us away with its speedy deliciousness
Rumors say this is Japan’s very best McDonald’s branch, but what makes it special?[Taste test]
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Starbucks Japan adds new Sencha Matcha Tea Frappuccino to its menu, but only at 28 locations
We eat the Resident Evil curry, discover it’s very tasty, not at all itchy 【Taste test】
Starbucks Japan releases new Stanley bottles and exclusive drinkware at Reserve Roastery Tokyo
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Rumors say this is Japan’s very best McDonald’s branch, but what makes it special?[Taste test]
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Starbucks Japan adds new Sencha Matcha Tea Frappuccino to its menu, but only at 28 locations
We eat the Resident Evil curry, discover it’s very tasty, not at all itchy 【Taste test】
Starbucks Japan releases new Stanley bottles and exclusive drinkware at Reserve Roastery Tokyo
Ghibli Museum building becomes a cuddly cushion
7-Eleven Japan’s “Paper Tiger” sandwich sparks online controversy over deceptive packaging
Tokyo street sweets: The must-snack treats of Nakano’s Refutei
Japan now sells…sake made with moth poop?!?
Tiny storage container hotels become the latest craze in Japan, thanks to Hotel R9 The Yard
Fatal stabbing at Pokémon Center in Tokyo reignites concern over rising stalking cases in Japan
Starbucks Japan has a secret coffee press service that not many people know about
20 things to buy at the Pokémon Center Mega Tokyo store