Convenience store chain tests our limits by turning the divisive flavour into a cream sandwich.
Maker of Garigari-kun explores whether one of Japan’s favorite frozen treats can work as a pre-cooling agent.
Does the new “Clear Coffee” have what it takes to bring a non-coffee drinker into the fold?
Convenience store chain has become the place to go for gummies, and fans are going wild for them.
Is this a cheap way to beat away stress, or a case of cheaping out that’ll have us feeling even more frustrated?
Kabuki adaptation of Studio Ghibli anime masterpiece will be shown online, but you’ll need to mark the date on your calendar.
Upgrade your wardrobe with custom clothes featuring the iconic font of a Shinjuku Station legend.
A cool idea from Coolish, and further proof that sweet bean paste makes everything better.
The number of Japanese citizens falls below 120 million for the first time in 42 years, but the foreign community continues to grow.
Cleverly designed jewellery sways while you wear it, just like Kasuga-sama does in the animated film.
Pedestrian crossing outside Shibuya Station to lean even harder into tourist selfie appeal.










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