Japan’s mascot obsession is known by those even marginally familiar with the country’s culture. Characters like Hello Kitty and her signature silhouette are recognized in countries across the globe, and thanks to the wonders of the internet we’re able to learn more about other cultures than ever before. But something I find that many people don’t realize about Japan is the sheer breadth of things that get their own mascots. Take, for instance, Japanese prefectures.
Located on the northern tip of Japan’s main island of Honshu, Aomori Prefecture is known for its great seafood. Aomori scallops are especially prized, and any shellfish fan visiting the area should definitely make time to have a few.
But how can you be sure you’re eating the freshest scallops possible? Easy: catch them yourself. Even if you don’t have the time to venture out onto the open seas, there’s a restaurant right across the street from Aomori Station that lets you do just that.
About a week ago we announced the opening of an otter touching experience at Keikyu Aburatsubo Marine Park, and the response was huge. From Japan and all around the country people’s hearts melted at the sight of those gentle round eyes and long whiskers.
Managing to get a spot in the quickly filling reservations, one of our reported headed down to the Miura Peninsula to get all touchy-feely with a quartet of Asian small-clawed otters. She came back with this report and a slew of adorable pictures.
Some of our readers may be too young to remember, but in his heyday, Ayrton Senna was the biggest thing in racing. The Brazilian racer took home the F1 driver’s championship in 1988, 1990, and 1991 before his life was cut short when his car collided with a retaining wall at over 230 kilometers (143) miles per hour during the 1994 San Marino Grand Prix.
Japanese motorsport fans have a particular fondness for Senna. Aside from having some of his most memorable races at Japan’s Suzuka Circuit, Senna won all three of his championships in cars powered by Honda engines, and was also involved in the production of the company’s flagship NSX sports car.
Using telemetric data Honda has recreated Senna’s record-breaking 1989 lap of Suzuka in light and sound as part of an incredible video posted on the company’s website.
You may recall we reported a while ago on JR East’s Suica penguin mascot character being turned into a totally yummy-licious looking cream-filled bread. Now, Suica Penguin, as the mascot is known, has become a beautiful cake that’s attracted a fair bit of attention on the Japanese Internet recently. Of course, we couldn’t ignore such buzz involving a confection that’s bound to look adorable as well as taste delectably sweet, so we sent one of our reporters off on a mission to try the penguin cake everyone seemed to be talking about and provide our readers with a first-hand account. So, was the cake as cute and tasty as we expected?
Over the last few years, more and more restaurants have been offering what people in Japan call “one coin meals,” costing less than 500 yen (US $5), the highest denomination coin here.
We recently found a restaurant in Kumamoto Prefecture, on the southern island of Kyushu, that just barely misses the cut with its 700 yen tempura set. That extra 200 yen is totally worth it though, because it gets you all-you-can-eat tempura. And when we say all-you-can-eat, we mean that literally; there’s no time limit for how long your meal can last.
Laozi is often credited with saying, “Rather than give a man a fish, teach him to fish.” These wise words would appear to have spurred on KFC Japan’s newest promotion in conjunction with the One Piece series. Rather than give you an ice cream, KFC and the Straw Hat Pirates are going to teach you how to make ice cream and give you a maker to do it.
Of the many things that China is known for, one of them is most certainly bootlegging. Sometimes it works to our smalltime benefit by introducing us to almost familiar films and imitation iPhones, but only trouble can be bought when China’s system begins circulating bootleg bills.
Recently, counterfeit money in China has reached a point where not only are people being fooled by fake cash, money-checking machines are too, as Chinese ATMs appear to be distributing bogus bills to honest civilians.
A 50-year-old man who refused medical treatment after being knocked down by a car in the town of Tosu, Saga prefecture, was found dead in his apartment a month after the accident occurred, a local newspaper reports.
Why the man refused treatment is unclear, but after a routine postmortem investigation both town and prefectural police came to the conclusion that the man’s death was brought about by injuries received at the time of the road accident a month previous. Despite having immediately called for the medical assistance that the victim flat-out refused, the driver has been reportedly been charged with involuntary manslaughter.
Any well-stocked Japanese kitchen needs a bottle of dashi, a salty cooking stock usually made with dried bonito. Dashi is sometimes combined with soy sauce, and the resulting mixture, called dashi-joyu, is commonly used to prepare soups and season a number of ingredients.
As such a ubiquitous part of Japanese cooking, you can buy dashi-joyu at any supermarket. And if you happen to be at a certain few parking lots in Hiroshima or Okayama Prefectures, now you can get it from a vending machine, too.
Hollywood is carrying on its tradition of making white people the lead protagonists in movies about samurai with the 2013 47 Ronin, headed by Keanu Reeves.
But while the Japanese didn’t seem to bat an eyelid when it was revealed (spoiler) that Tom Cruise was literally the last samurai, the 47 Ronin trailer is raising eyebrows in Japan for its weird comic book treatment of the famous national legend that is said to be the most revered example of the samurai code of bushido.
Remember Furby, the talking toy that first came out 15 years ago and became a huge hit? Well, if you’re fond of cute and furry talking objects, you may be aware that a new “digital” generation of Furbies that comes equipped with LCD eyes and can be interfaced with a smart phone app was released last year. Unfortunately for some of us in Japan, the new line of Furbies has until now only been available in English, but Japanese-speaking fans of Furby can finally rejoice now that Takara Tomy has come out with the Japanese version of the new Furby, and in cute bright pop colors too! Read More
Being a teacher is tough. In a sincere effort to mold young minds, many educators have to endure strict regulations, tight budgets, and the unreasonable demands of monster parents. It’s too much for some to handle, as we can see in the case of Yusei Yoshikawa, the 26-year-old teacher who has recently been racking up an arrest per month for vandalizing and robbing his own school.
Earlier today, video game heavyweight Konami Corporation unveiled a new page on its official website dedicated to the newest instalment in its popular football series World Soccer Winning Eleven 2014 (or Pro Evolution Soccer 2014 in the West), along with a new trailer showing the game off in all its ultra-realistic glory.
Cats may rule the Internet, but who rules the cats?
Baby white lions, of course! And if you happen to be in Hyogo Prefecture, Japan, here’s your chance to see them in the fur.
Yes, there is Baskin Robbins in Japan, where it’s known by the locals as just saati wan, or “31.” Just like at locations in the U.S., Baskin Robbins Japan offers free samples of flavors on tiny little pink plastic tasting spoons.
Of course, for some people the single bite offered by the taster spoon may not be enough to properly judge whether or not the newest member of the ice cream chain’s constantly evolving ice cream line-up is worth ordering. If only there was a way to try a whole scoop for free.
Well, now there is.
There’s a saying in Japan about Mt. Fuji that goes to the tune of, “You ought to climb it once, but only a fool would climb it twice.”
That’s because, as yours truly learned just last weekend, climbing Mt. Fuji is a lot like spending up to eight hours repeatedly swinging a mallet into your knees as hard as you can. It’s also – at least this year, after having been declared a World Heritage Site – so crowded you’re guaranteed to be spending the climb with your face in dangerous proximity to someone else’s ass at all times.
Lucky for those that haven’t climbed it yet, Google Street View strapped some poor sucker with 100 pounds of weird Google robot gear, maybe gave him a bottle of water and some peanuts, and told him to walk right on up and take some pictures from the top. “It’ll be cool,” they probably said. “We promise.”
Looking for a fresh pair of undies for your smartphone? We thought so! Bandai has just announced a new line up of their hugely popular SmartPants brand smartphone underwear. This time, SmartPants2 come in eight new designs, a pixelized home button sticker, and a exceptionally weird promotional video.
While doing a little shopping at her local Lawson Store 100 (a convenience store where everything is priced at around 100 yen), reporter Yumeno over at our sister site Pouch stumbled across a rather unusual drink from Tochigi Prefecture that we doubt many would be willing to drink without steeling their nerves first: “Tomato, milk and lemon blend.”
Seriously? Tomato, milk and lemon all mixed up together!? For the sake of science and because we love to laugh, our brave reporter grabbed a couple of cartons and brought them back to the office for a taste test.
















Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Mt Fuji installs new emergency shelters ahead of the 2026 climbing season
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]
Here’s what Shibuya’s famous scramble intersection looked like after the Japan vs. Sweden match
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Mt Fuji installs new emergency shelters ahead of the 2026 climbing season
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]
Here’s what Shibuya’s famous scramble intersection looked like after the Japan vs. Sweden match
Krispy Kreme Japan releases new fruit doughnuts…that taste better cold
The adorable, delicious joy of the Totoro cream puff gift box[Taste test]
Japan’s Mos Burger goes super-premium for summer with eel burgers that require pre-orders
Speed trap camera stolen from Saitama Police while in use
New live-action Pokémon adaptation announced for Pokémon Unite
International fugitive Carlos Ghosn says he’d be best person to head Nissan now
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Nintendo’s Animal Crossing crosses over to Baskin-Robbins Japan with special ice cream and merch