cute (Page 4)
Taking its inspiration from bitter and sweet chocolates, the range includes a tumbler that costs over US$120.
Feline railway legacy continues with two kitties inaugurated as stationmasters in Wakayama Prefecture.
This year, KitKat is bringing everyday goods like pouches, tumblers, and towels to make the holiday feel much more adorable.
The colorful displays and activities make Tamagotchi feel a lot less stressful than what we remember.
Two Sanrio stars slip on sumo loincloths to celebrate the first nig sumo tournament of the year.
Kitty-chans representing the Showa, Heisei, and Reiwa eras are waiting inside these sweet treats.
Yamada Heiando has been in business for over 100 years, but it’s still got new ideas for its Pokémon crossover line.
Let’s find out if a cute thing for one woman is still cute for another from a different country.
We head to Shinjuku to encounter these Square Enix video game mascots turned tasty treats.




















Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Hate your job? Be honest: Is it really worse than massaging hot supermodels for a living?
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Expensive Japanese nail clippers: Are they worth it?
Deer in Nara refuse crackers after Golden Week visitors leave them too full to eat【Photos】
Final Fantasy VII’s Sephiroth finds happiness in a canned cocktail[Video]
Starbucks celebrates Halloween with new Frappuccino, tea and drinkware in Japan
Sanrio amusement park in Tokyo to host Psycho Game horror event this summer[Video]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Hello Kitty is now a transforming truck robot[Photos]
What are the worst things about living in the Japanese countryside?[Survey]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Expensive Japanese nail clippers: Are they worth it?
Deer in Nara refuse crackers after Golden Week visitors leave them too full to eat【Photos】
Final Fantasy VII’s Sephiroth finds happiness in a canned cocktail[Video]
Starbucks celebrates Halloween with new Frappuccino, tea and drinkware in Japan
Sanrio amusement park in Tokyo to host Psycho Game horror event this summer[Video]
Seats descend from ceiling on Japanese train to provide extra comfort for passengers【Video】
The 5 best Japanese bento to buy at Kyoto Station
Taiwan’s most beautiful politician kicks groper in balls during visit to Japan
The Marathon Monks of Mt. Hiei: Better than Olympic athletes?【Part II】
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
What are the worst things about living in the Japanese countryside?[Survey]
Lifelike dolls created by legendary Goyo Hirata amaze Twitter users, leave us speechless
Otōshi: Japan’s Curious Compulsory Appetizers
Nagasaki high school students collab with sweets veteran to release carrot nama dorayaki