Bringing you yesterday's news from Japan and Asia, today.
McDonald’s (Page 22)
Our fast food correspondent Kuzo constantly travels the world visiting exotic countries and partaking of their McDonald’s menus to see what wonders they have in store. In the past, we’ve seen him visit McDonald’s restaurants in Turkey and Russia to name a few, but now his McSight is set on Portugal. Here is his super-sized McReport, translated into English for you, our beautiful, hungry readers.
MOS (Mountain Ocean, Sun) Food Services announced on the 18th that it would open all 1,400 of its MOS Burger outlets at 7:00 a.m. by the end of the year. The hamburger chain already operates 430 of its stores from that early hour and plans to progressively open the remainder at that time. McDonald’s Japan had been aggressive in the breakfast space with its “Morning Mac” campaign, and MOS Burger’s move is expected to intensify competition. At a press conference MOS President and CEO Atsushi Sakurada explained that the number of people eating breakfast out was increasing, especially among the elderly and working women, adding, “Change in the morning person market is accelerating. I want to strengthen our preparedness.”
Could this mean additional woes for an already troubled McDonald’s Japan?
If number of stores is any indication, McDonald’s is the world’s most loved fast food chain with over 34,000 locations in 119 countries. We’re guessing the most common order at the golden arches is a burger with a side of fries, but if you happen to find yourself in Thailand, you might be surprised to find a bowl of curry and rice on the menu right next to the McDonald’s classics. The official name for this bizarre burger joint item is the McGrilled Chicken Curry Rice.
The collapse of McDonald’s Japan continued as the company recorded declining year-over-year sales for the 12th consecutive month at the end of March. The situation is dismal, as whatever the company does seems to end in failure.
Its 100-yen menu (about one US dollar) and free giveaways no longer impress customers who have grown accustomed to deflationary pricing. Its “Food in 60 seconds or next burger free” campaign, which the company initiated in January as a measure to help revive fortunes, also failed to deliver. And there doesn’t appear to be any light at the end of the tunnel. Its most recent venture, free gum and other “unique”gifts to purchasers of breakfast sets, has been roundly criticized on the Internet as being a “hackneyed idea.”
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It happened again! Yet another “large order” at McDonald’s has caused controversy on the Internet. This time, a group of young people in Korea gathered at their local McDonald’s restaurant and ordered an obscene amount of french fries. These kids could be described as mischievous or simply hungry, but either way the end result of their fry ordering rampage was a row of tables filled with greasy fried potatoes that cost 270,000 won (US$250) in total. After witnessing the mound of french fries in his store, a McDonald’s worker decided he had had enough of these shenanigans and told the kids, “Stop causing trouble, you brats! Get out of here!”
As it turns out, a majority of the Internet supports the McDonald’s worker’s harsh words.
For tourists everywhere, McDonald’s offers a taste of familiarity. Granted it’s not sophisticated or healthy, but for travelers feeling overwhelmed by language or cultural barriers there is no better quick escape.
However, visitors to Turkey may be shocked at what they find in the local McDonald’s there. For those fleeting breakfast hours the Turkish McDonald’s breakfast combos as we know them take on a totally new form, and I guarantee it’s the last thing you’d expect from McDonald’s.
This is the end♪My only friend the end♫
“Yangon… $#@%. I’m still only in Yangon!” Kuzo thought to himself as he awoke in his hotel room in Yangon (aka Rangoon), the largest city in Myanmar (aka Burma). He had been sent on a mission from RocketNews24 to find the fabled spawn of forbidden love between two high ranking mascots – Donald Duck and Ronald McDonald.
Code named Ronald McDonald Duck, it was rumored to be doing small-time rep work for a fast food joint around the city.
McDonald’s Japan’s Texas burger is back, but it won’t be around for long! Having missed out on the chunky beef sandwich the last time they invaded the country, our man Kuzo headed down to his nearest restaurant and grabbed a couple to poke, prod and shove down his gullet. The experience left him confused: there’s plenty here to delight burger fans, that’s for sure, but not everything about this little slice of Texas is worth writing home out. Kuzo’s full impressions after the break.
The January long promotional even Enjoy! 60 Second Service at Japanese McDonald’s franchises has been making waves all over the nation’s fast food consciousness. Although a lot of negative stories have emerged over possibly being too fast or pushing the workers too much, it’s still tempting to get into the idea of ultra-fast food.
Rival Japanese burger chain Mos Burger might be feeling the heat this month as well. One outlet in particular released a statement written on a chalkboard in front of their store explaining the virtues their considerably slower service.
A few days before, the news broke regarding McDonald’s Japan releasing a memo which outlined new speech restrictions for their employees on social media. Many believe these new rules are an effort to stem worker’s complaints over the new “Enjoy! 60 Second Service” promotion.
After the memo was released, McDonald’s crew members and Japanese netizens took to Twitter and 2channel to voice their opinion about the controversial new restrictions, and everyone’s unanimous opinion was this:
“The Chicken Tatsuta is delicious! It’s my favorite burger!”
McDonald’s has allegedly sent out a nationwide memo to all franchises regarding its employees’ use of social networks. The memo is highly detailed regarding what types of online speech is permitted from staff.
Regulations include the prohibition of “McDonald’s bashing” on Twitter or popular internet message board 2channel (2ch), as well as other unethical (by McStandards) postings.
The following is a translation of the leaked rules. Pay special attention to numbers 4 and 5.
From January 4 to January 31, McDonald’s Japan will run a marketing campaign they’re calling “Enjoy! 60 Second Service”, where customers who are made to wait any more than a minute for their order during the hours of 11:00 AM to 2:00 PM will receive a coupon for a free McDonald’s burger of their choice.
Even if staff are able to prepare the order within a minute, all customers who visit during the 4-hour time frame will receive a coupon for a free small-size ‘Premium Roast Coffee’.
To prove that the campaign isn’t all talk and no substance, staff at each of the 3,300 participating McDonald’s restaurants will be required to flip over an hourglass measuring one minute each time an order is placed.
Is there no end to the Golden Arches’ generosity?
Just as the restaurant’s french fry offer comes to an end– but not before some teenagers took full advantage– McDonald’s Japan has announced that it’s about to give away free hamburgers.
That’s right- even to degenerates like you and me!
Full details after the jump>>>
Aside from their yearly Big America burgers, McDonald’s Japan is usually mild-mannered when it comes to gimmicky burgers. Burger King Japan, however, is the flashy, too-much-making-wearing stepsister of the far more popular McDonald’s. From the Pumpkin Bomb Burger, filled with deep-fried pieces of kabocha to the BK RiNGO Burger filled with grilled slices of apples and cinnamon, BK Japan has produced their fair share of shocking burgers.
Arguably the most shocking burger to grace the “BK Lounge” was the completely black Kuro Burger, released in September.
Since McDonald’s doesn’t have a black version of their signature sandwich, our resident foodie, Kuzo, decided to make his own Black BigMac…a BigBlack if you will.
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Regular visitors to RocketNews24 will no doubt be aware that McDonald’s Japan has been making the headlines a lot since the beginning of the month. The removal of menus from its counters, worried rumours of the restaurant putting a stop to free cups of water; the fast food chain has received a lot of negative attention.
After tweets on the theme of “McDonald’s next bizarre business move” hit the thousands, tweet-gathering mega blog Togetter has put up a collection of some of the best thoughts and creative ideas from Japan’s internet users, with some little short of laugh-out-loud funny.
So, what do the people of Japan predict for Ronald and pals’ near future? Let’s find out!
Just over a week ago, McDonald’s Japan took the sudden and seemingly unnecessary step of removing menus from its counters, instead asking customers to make their selection before stepping up to order.
As reported here on RocketNews24, this very minor change had a strangely jarring effect on us when we visited the restaurant, perhaps conditioned by years of frequenting fast food joints and coffee outlets where the menu is, usually, right next to the cash register to at least glance at.
According to recent reports, that feeling of confusion is not limited to this us alone… Read More
The fast food experience in Japan is much different that it is in America.
In Japan, step into any fast food restaurant and you are treated with the kind of service you see in commercials. Polite and attentive staff work in seemingly perfect unison to get customers their meal as quickly as possible, all while maintaining a smile on their face.
In America, the reality isn’t so golden. Fast food staff are often uninspired and lack enthusiasm and, perhaps as one reason for that, the customers can be loud, obtrusive and sometimes even violent.
At least, this is the image people are getting from two YouTube videos that have been making the rounds in the Japanese net since this weekend.
French fries, or “furaido potato”, as they are called here in Japan, are the standard side order to all kinds of fast food. Which fast food shop has the best tasting fries in Japan? My Navi News decided to find out by canvassing 1000 working men and women from the ages of 22 to 32 on Japanese social networking service Mixi.
The results show the top fast food shops ranked by their french fries along with a few select comments from those polled. Their occupations and genders are also shown and although there may not be any direct correlation in occupation to french fry tastes, their education does suggest a discerning taste in french fry eating. The gender of the people taking the survey appears to have absolutely no significance except that ‘gender role-happy’ Japan cares about such information.
The survey was conducted by simply asking, “Which fast food restaurant makes the best french fries?”
And the winners are… Read More
Fresh off the most recent stint of Big America burgers released in McDonald’s restaurants across Japan like the Texas Burger, Idaho Burger, and Broadway Burger, the taste of the month now has turned its eye toward France.
This time though McDonald’s Japan has completely copied one of French McDonald’s sandwiches, the Le Grand. To see if it lives up to the original I tried one in France and Japan for a tête-à-tête taste test.
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