If you love sweets — chocolate in particular — Japan in the weeks before Valentine’s Day is definitely a great place to be. Ever since chocolate makers in Japan managed to make it a widespread tradition for women to give chocolates to men on Valentine’s Day, it’s become an annual event to see chocolates being sold at shops everywhere starting in late January, with numerous special promotions and appearances by “celebrity chocolatiers” to heighten the excitement leading up to the big V-day.
Yes, for chocolate lovers, it’s a blissful time of year — there’s nothing quite like stepping into a department store and seeing a huge space filled with chocolates of all shapes and sizes while being surrounded by the rich, earthy scent of cacao. But now that Valentine’s Day is over, we may be developing a case of the post-Valentine’s blues, so to console ourselves, we’ve put together a collection of photos showcasing some of the most memorable chocolate items we saw this Valentine’s season in Japan.