sweets

New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?

We find out if this “Greedy Sandwich” with cherry blossom bread tastes as good as it looks.

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New Japanese KitKats come in sakura flavour, with poetic symbolism for success

“Sakura saku” literally means “Sakura bloom” but it’s also code for something else. 

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7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country

This is one of 7-Eleven Japan’s rarest sweets, but is it worth tracking down?

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You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain

Cozy Corner unveils a mini-Pokédex’s worth of adorable Pokémon desserts.

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Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else

Unique cherry blossom dessert conceals a surprising filling of traditional flavours.

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Uni Donuts are pretty in pink for a limited-time spring sakuramochi flavor

The Yokohama-based donut specialty chain incorporates a unique ingredient into its dough that results in a divine texture and taste.

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Japan’s favorite sandwich pockets now come with sakura filling, but how do they taste?[Taste test]

Sakura season comes to the inside of Yamazaki’s Lunch Packs.

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How many doughnuts can you pack in a Mister Donut all-you-can-pack deal?

And most of all, is it worth the effort?

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Krispy Kreme releases Super Mario doughnuts in Japan for a limited time

The Super Mario Galaxy Movie takes a delicious turn, complete with a Question Block surprise.

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7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream

New “Greedy Sandwich” with cherry blossom pink bread takes classic Australian and Kiwi party food to new levels.

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A secluded British mansion in Chiba is a hidden holy land for afternoon tea lovers

You might get lost on your way there, but you’ll be rewarded by a stunning escape filled with scones, antiques, and cow-shaped jugs.

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Secret Starbucks sausage customization sparks sweet joy in Japan[Taste test]

Adding something usually meant for coffee to Starbucks Japan’s Sausage Pie.

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Mister Donut wows matcha lovers in Japan with new Dora Matcha doughnuts

Like a sweet fusion between doughnuts and dorayaki pancakes, this is an Uji matcha experience you need to try while in Japan.

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Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]

Belgian chocolatier and Japanese confectioner are both tofu newcomers, but can their powers combine for something special?

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This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it

There’s nothing for sale inside the machine, but Okinawan spirits and delicious deserts are waiting on the other side.

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Peko-chan Milky Time Cafe opens in Chiba and we go to check out all of the pastries and merch

It’s time to chow down on all of the pastries inspired by Fujiya’s famous brand of Milky candy and its little girl mascot, Peko-chan.

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Umamusume food and drinks dash into real world at Family Mart convenience stores[Taste test]

Family Mart’s lineup includes actual Hachimi Drink, collaboration also features “magic” clear files.

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Starbucks Japan’s Cream Puff Frappuccino is here! Did it make Friday the 13th lucky? [Taste test]

Our Frappuccino expert brushes aside fears of bad fortune to taste test two new drinks.

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Häagen-Dazs Japan releases new ASMR ice cream called “Rocky Crunchy!”

Meet the new stars of your next viral ASMR video.

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Japan has a cute Pokémon menu you probably don’t know about yet

Under-the-radar Japanese cafe chain serves a delicious salute to Ditto in celebration of Pokémon Pokopia.

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