Cuteness sells, even if what you’re selling is recruitment for the Japan Self-Defense Force (JSDF) and the National Defense Academy (NDA). Since last July, the JSDF’s Okayama Provincial Cooperation Office has been using three adorable mascot girls to raise awareness for the JSDF. The girls represent each military branch of the forces, sporting the uniforms for each. Momoe Kibi represents the Japan Ground Self-Defense Force (Army), Mizuho Seto represents the Japan Maritime Self-Defense Force (Navy), while Airi Bizen represents the Japan Air Self Defense Force (Air Force). If the design aesthetic looks familiar, it’s because the girls were created by Humikane Shimada, the original character designer behind such military-inspired moe series like Strike Witches and Girls und Panzer.
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Snowboarding is fairly popular in Japan and there’s no doubt that anime and manga are deeply ingrained in the psyche of many people across the nation. So we suppose this ita-board, or “painfully nerdy snowboard” event isn’t too much of a surprise considering the constant appearance of ita-sha (painful cars), ita-suit (painful suit), and even ita-heli (painful helicopters). What did surprise us is the national association dedicated to nerdy snowboards and the annual event that hosts them.
Have you taken a close look lately at the knives you use every day when preparing food? If you’ve been using them for many years, they are no doubt dull and in need of a sharper replacement, especially if you want to do any fancy knife work. While it may seem easier to just go out and buy a new set, you might be inspired to learn how to sharpen and polish them yourselves when you hear about the ancient Japanese art of blade sharpening and the few remaining craftsmen practicing it. Click below to read about our visit to one such sharpening master in Tokyo!
Buying a fukubukuro (lucky bag) is one of the most anticipated thrills during New Year’s in Japan. Although what’s in the bag is a mystery until you’ve paid for it, the goods in the bag are usually worth more than the price you pay for the fukubukuro, so most of the time it is indeed a “lucky” buy.
Depending on your luck, you might not get something you desperately want or need in the bag, but even that wouldn’t dampen your day as much as what this Japanese Twitter user found in her slightly “unlucky” My Melody fukubukuro.
As mentioned many times before on this site, the modern Japanese language uses a set of characters to represent foreign words called katakana. Such characters are used for foreign place names such a Beverly Hills (ビバリーヒルズ) or people like Mahmoud Ahmadinejad (マフムード・アフマディーネジャード).
However, this feature of Japanese has been criticized by some for allowing the purity of the language to be polluted by foreign influences. It can also cause confusion by creating English words that have different meanings than the original.
That being said, for foreigners visiting Japan with a limited knowledge of the language this list may prove invaluable. Excluding the obvious classics like “OK” (オケ) and “McDonald’s” (マクドナルド) here are some relatively newer loan words ranked by understandability in Japanese.
This 13 January marked yet another Coming-of-Age Day in Japan. Every year on the second Monday of January, young adults who have turned 20 in the previous year congregate in city halls and community centers across the land.
These ceremonies honor the passage into adulthood and for such a once in a lifetime event, it’s not uncommon to see young women dress to the nines with an elegant kimono and elaborate hairstyle. Nails are an important feature too, but one young woman decided to accompany the event with some once-in-a-lifetime nails. In fact the image above is only about 45% of them.
Get ready to see the full picture, but beware! It’s kind of like staring into an Escher painting.
Music class can be pretty hit or miss. Some people really enjoy it and find a life-long passion–other fumble hopelessly with the drumsticks and just wish it were time to start math class. Either way, we all had to sit through it, right?
But as important as learning an instrument may be, it kind of seems like music class is still stuck in the 20th century–or even the 19th century. After all, the music industry today relies as much on Pro Tools as it does on an expert bass player. So while we’ll always need skilled musicians, it does seem prudent to introduce the more technologically advanced aspects of music to the classroom, doesn’t it?
Well, one Japanese school did just that by offering a vocaloid composition trial lesson to their curriculum!
Pop quiz, guys: Your girlfriend approaches you and says she’ll wear whatever panties you tell her to, and she won’t even get mad if you choose the ones that reveal too much or make her look fat. What do you do? Go for the safe, hip-level sailor stripes? How about the slightly creepy but non-offensive teddy bear print? Go for broke and tell her to go commando?
This is the kind of question men of the Internet apparently pore over, because this image with the above question popped up on a Japanese Internet forum recently.
Japan really loves to put its tourist spots into a top three list, such as the top three gardens or the top three hot springs. And a lot of tourists like to visit all three of the places to be able to say they’ve completed the set. But which of these famous trios do Japanese tourists want to visit the most? The website Web R25 recently surveyed 664 of their readers to ask them which of the top three lists they most want to visit. Click below to find out which trio of tourist hotspots topped the list and be sure to let us know which one you prefer in our RocketNews24 poll at the bottom!
The new year has arrived and it feels like we’ve already fallen into the same old routine. A well-known and comfortable routine, so we’re not complaining! But it is a bit sad to let the wintry festivities go.
Fortunately, there’s still a bit of fun to be had leftover from New Year’s Day: One enterprising Hokkaido resident took it upon himself to film the dawn of the new year–from the freaking stratosphere! He posted the video on YouTube and it is absolutely beautiful.
At the end of a long, cold winter day, have you ever found yourself craving a bowl of steaming hot miso soup to go? If you live in Tokyo, then you happen to be in luck. There’s a shop selling freeze-dried products that lets you customize your own miso soup, and even down it on site. Furthermore, you can try different varieties of miso soup from around Japan. Read on to learn more about this awesome jewel right outside Tokyo Station.
We may be in the dead of winter here in Japan, but no one wants to be left shivering with cold, right? Well, you can always buy a heater to solve that problem, which is what many people in Japan do, especially if they don’t want to freeze in the bathroom on a cold winter morning before getting into the shower (or bath), as most homes here don’t have central heating. Unfortunately, heaters can take up space, and they usually don’t make for attractive home decor. But, if you’re having second thoughts about purchasing a heater for those reasons, then this carbon heater may be the perfect product for you! Who would have thought that a simple heater could be … well, so darn cute?
On 10 January, confectionery dealer Komatsuya in Akita Prefecture is taking reservations for their annual Valentine’s Stag Beetle Larva Chocolates. As a perennially popular gift of the season for their highly detailed resemblance to actual immature insects, you can bet they’re going to sell fast. But fear not! There’s a whole line-up of insect related good to let that special someone know how you really feel.
Sailor Moon is among the most well-known anime in the world. Since their debut two decades ago, the “magical girls” have spawned thousands of toys, live action dramas, video games and even a musical. Needless to say, the series has incredible staying power and is still held dear by fans all over the world.
Unfortunately, the last new Sailor Moon anime episode was broadcast in 1997, leaving fans wishing for more animated magical adventures for well over a decade and a half.
Fortunately, the long wait is nearly over!
It seems like every other household in the US is using those little pods of pre-ground coffee, making it simple and easy to quickly brew single cups of everyone’s favorite morning pick-me-up. Now Japanese company, Marukome, has designed a similar machine that dispenses single bowls of hot miso soup at the touch of a button. Although not quite as easy to make as coffee, miso soup is part of a traditional Japanese breakfast and this new system could prove to be a godsend for early risers across Japan.
I’ve been watching The Simpsons ever since I was a kid and I’ve enjoyed Hayao Miyazaki’s movies for just as long. So you can imagine my delight at discovering this Simpsons tribute to the newly retired director of Studio Ghibli. The minute and a half long clip, uploaded to YouTube by the Fox Network, is merely a sneak peak at this Sunday’s upcoming episode, but the animators manage to flawlessly incorporate aspects of the two imaginary worlds of Matt Groening and Hayao Miyazaki in such a short amount of time.
Strolling up and down the aisles of any supermarket in Japan, you are bound to come across several items in sealed vinyl retort pouches. Retort pasta sauce, retort rice porridge, and retort cat food can all be found freshly sealed and ready for quick heating if needed.
Now, all the hassle of landing a boyfriend or girlfriend has been removed, thanks to Retort Boyfriend (Retoruto Kareshi) and Retort Girlfriend (Retoruto Kanojo). Sounds great, but the new product has caused some, like the manager of the Village Vanguard shop pictured above, to become “worried about the future of Japan.”
It’s common knowledge that in order to mail something, you’ll need to know the name and rough address of the recipient, even if you’re lacking a couple of minor details. But what if, let’s say, the intended mailing destination is not in a building, but on some random corner of a street? Chances are, your mail is going to be left undelivered. Unless, it seems, you live in Japan!
Japan Post’s dedicated workers successfully delivered mail to someone whose location was “on the street”, leaving Japanese netizens in awe of their dedication and skill! But how did they do it?
Shiro-A have been around for over 10 years now, but it’s surprising how few people have actually heard of them. Combining technology, music, dance and comedy to create visually spectacular shows, they continue to wow audiences all over the world, and the snippets we have for you today are bound to leave you wanting more.
The group members perform in front of (or was it behind!?) a series of screens, onto which numerous graphics are projected while live DJs create an accompanying soundtrack. The performances always begin relatively simply, but soon explode into what we can only describe as perfectly choreographed visual chaos, with pumping beats accompanying splashes of colour as group members appear to be physically manipulating the digitally mapped images in real-time.
Be sure to check these guys out!
Last year, Japan was thrust into the international spotlight after Tokyo won the 2020 Olympics and traditional Japanese cuisine was named an Intangible Cultural Heritage by UNESCO (only the second national cuisine after France’s own!). With all of this increased attention on the global stage, one Japanese corporation was curious to know what thoughts Japanese children harbored about their own country. Keep reading to find which things about their country Japanese kids liked and disliked the most.



















Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Japanese minimalist retailer Muji launches new set of disaster preparedness kits
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Japan has a cute Pokémon menu you probably don’t know about yet
Mikado Coffee is a 76-year-old coffee chain with a major celebrity connection
The results are in! One Piece World Top 100 characters chosen in global poll
Drift ice in Japan is a disappearing winter miracle you need to see now
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
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Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
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Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Mikado Coffee is a 76-year-old coffee chain with a major celebrity connection
The results are in! One Piece World Top 100 characters chosen in global poll
Drift ice in Japan is a disappearing winter miracle you need to see now
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Original Totoro plush toys from 80s and 90s re-issued for Studio Ghibli exhibition
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Sanrio brings some smiles to Evangelion with new collaboration merch line【Photos】
Is this Tokyo government office still one of the best places in the city for a curry rice lunch?
Pikachu and Eevee become handmade Lladró porcelain sculptures to celebrate Pokémon’s 30th birthday
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