Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality

European man lost consciousness during Mt. Fuji hike with his son.

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Japanese government sets up new group to deal with trading card boom

Trading cards have become so popular in Japan that the government is now getting involved, but what does this mean for fans?

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Yakuza members arrested for building a road on mountain they don’t own

Darn gangsters! Building infrastructure without permission.

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If you love Pokémon and cats, you’ll love Japan’s cat Pokémon cat toys and feeding dishes[Photos]

Some Pokémon fun to share with your real-world Meowth, Litten, or Sprigatito.

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Taco sandwiches appear in Japan with new Lunch Pack sandwich pocket flavor[Taste test]

Yamazaki’s beloved series branches out with a new fluffy taco offering.

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Studio Ghibli’s new moving keychains are the angry, adorable bugs from Nausicaa [Photos]

Nausicaa of the Valley of the Wind’s Ohm want to be the holders of your keys.

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Brand new Shinkansen bullet train unveiled in Japan… but it won’t carry passengers

Meet “SOAR”, the next-generation Shinkansen designed to protect the rails.

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Sanrio eco-friendly plushies are here for the earth-conscious lovers of all things kawaii

This cute line-up is made from sustainable materials and will make your friends green with envy.

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Japanese curry rice burger gets all the attention in Mos Burger’s new birthday celebration campaign

There are some showstoppers in this limited-time promotion, but the unique twist on Japanese curry rice is all we can look at.

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Beautiful exclusive Totoro tenugui towel is a gift from Disney to Ghibli physical media buyers

Picking up a Studio Ghibli film on disc this summer could get you a tenugui too.

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Starbucks Japan unveils new peach milk pudding drink that’s like a decadent dessert

Limited-edition chilled cup combines summer fruit with creamy pudding pieces in new “Delight Me” release.

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Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]

Sleepy Pokémon and smiling faces from an adorable fan event going on in Japan right now.

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Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?

New Hiyashi Cup Noodle cuts out the need for boiling water, so we put it to the test.

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Japan’s “edible fireworks” wagashi sweets return, but only for a limited time [Photos]

In business for over 70 years, this traditional confectioner figured out how to turn the suspension of a Japanese tradition into a new one of their own.

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Mos Burger opens Mosh Burger & Bar in Ginza, but is it fated to be a short-lived sensation?

The curse of the specialty burger store threatens to strike again in Tokyo.

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Japan’s popular curry chain Cocoichi has an elusive delivery-only noodle menu

We investigated a suspicious noodle store on Uber Eats only to have our curry udon dreams come true.

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Japanese convenience store releases Japanese convenience store-flavor fried chicken

Famima’s newest fried chicken and potato chip flavor is also Famima.

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We found the world’s first Yakult 1000 soft serve, and it’s hidden away in Nara

Unique Yakult find leaves us with a satisfied belly and a happy heart. 

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Starbucks Japan releases new fireworks collection that captures the beauty of a summer festival

Mysterious colour-changing cups and sparkly Bearista straw caps, inspired by a Japanese fireworks festival.

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“Stab-kill for two deaths” and other fun Japanese baseball terms

And it’s one, two, three strikes you’re dead at the old ball game!

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