Centuries of brewing experience makes traditional Japanese food taste better than ever before.
mackerel
Sometimes an unexpected stop at a seafood market is all you need to fill your belly and happiness meter.
Our taste tester has spent years avoiding kaiten sushi shime saba, so will he regret giving it a second chance?
We buy some extra-fancy Shimane cat food for our cat, but it looks pretty tasty to us too.
Last November the sushi world was struck with some bitter news: the Pacific bluefin tuna was placed on the International Union for Conservation of Nature and Natural Resources’ (IUCN) Red List of Threatened Species. While not considered endangered like its close relatives, the Atlantic and Southern bluefin tuna, it has been proclaimed as a vulnerable species.
Bluefin tuna is considered the best of the best, its tender red meat is coveted by sushi chefs and sushi consumers alike. But what will happen if the Pacific bluefin becomes extinct? Foreseeing a future of sushi connoisseurs being forced to eat tuna-shaped cakes or playing with tuna models to try to get their bluefin fix, scientists have come up with a radical new idea: use mackerel to breed bluefin tuna.
Our fearless foodie correspondent Kuzo is traveling the world and tasting everything he can like the cafeteria food of Chernobyl, Melt-Proof Popsicles in China, and Gasoline Clams in North Korea.
However, Kuzo’s greatest challenge may in fact lie in his home country of Japan at a ramen restaurant in Hiroshima which is said to serve a ramen so disgusting it’s completely inedible. Even the staff serving it is said to gag merely at its malevolently malodorous stench – all for the low, low price of 1,800 yen!
Could he finish his lunch without loosing it? The following is his report.











Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Japanese schoolgirls’ hemlines are still up, but socklines are way down
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan’s wildest Seijinshiki Coming-of-Age ceremony celebrates new adults in Kitakyushu 【Photos】
Chilling Pokémon fan theory says Mimikyu is actually another Pocket Monster with a 19-year grudge
Break out your rags and incense! Let’s learn to clean a grave the right way this Obon season
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japanese schoolgirls’ hemlines are still up, but socklines are way down
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan’s wildest Seijinshiki Coming-of-Age ceremony celebrates new adults in Kitakyushu 【Photos】
Chilling Pokémon fan theory says Mimikyu is actually another Pocket Monster with a 19-year grudge
Break out your rags and incense! Let’s learn to clean a grave the right way this Obon season
7-Eleven now sells rice burgers in Japan, blurring the line between fast and convenience store food
Tokyo sex industry worker arrested for saying she needed tuition money, spending it on hosts
The top 10 instances when Japanese people feel thankful to be Japanese
Totoro gamaguchi pouches will hold whatever you want them to, but already captured our heart
Private booths are coming to Japan’s Shinkansen bullet trains even sooner than we’d thought【Video】
Bamboo trees vandalized near Kyoto’s Fushimi Inari shrine, foreign graffiti prevalent
One of Japan’s rarest sweets is a sell-out hit that looks and tastes like frost
Immersive ukiyoe exhibition in Osaka adds some scented flair