Our reporter took one look at the top of his head in a mirror and knew what had to be done.
Mr. Sato (Page 29)
Mr. Sato experiences a classic of Japanese hairstyling from the Showa Era to get in touch with… Eh, okay. He lost a bet.
Mr. Sato was feeling in a rut with his progression as a pole dancer, so he decided to take action and improve his core strength.
We show solidarity with the itasha community by hanging out in a Starbucks parking lot with the Mr. Sato Car.
Mr. Sato is ready to workout in style! Meanwhile, another one of our writers goes running in jeans.
The cute and fluffy bread is proving to be so popular it’s been selling out as soon as it hits the shelves.
Our reporter tried to uncover the truth behind “AKB48 Non Yuu” and their mysterious phone number.
RocketNews24’s Mr. Sato went out for coffee, and somehow came back at the center of a political debate.
These perfect poster boys pose for a self-chosen GAP collection that costs less than 10 bucks per item!
Mr. Sato continues to push his hypothesis that the male groin is the gateway to efficient regulation of body temperature, even if it means serious bodily harm.
No Christmas date? No problem! We’ve found one of Japan’s cheapest Christmas dinners at Italian chain, Saizeriya.
Eggs with white yolks and citrus scents are among the luxurious offerings on deck at this all-you-can-eat deal in Tokyo.
They say one man’s trash is another man’s treasure, so we decided to test that theory at the Japanese pop culture expo.
Usually people would be happy to get a car for their birthday, but in this case we were giving Mr. Sato even odds that he might punch us.
You might see RocketNews24’s itasha, the Mr. Sato Car, driving through your neighborhood. Just follow the sounds of people retching!
Our reporter with the larger-than-life character gives us his verdict on the equally giant sweet.




















Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Lawson convenience store at popular tourist site is one of the most unusual in Japan
New Travelling Bento pouches turn your luggage into a Japanese lunch box
What’s inside the lucky bag from Akihabara’s largest adult toy shop?
Squat toilets’ popularity fading as parents call for them to be abolished in Japanese schools
Need a work-from-home office fast? Set up this Japanese cardboard desk in less than 1 minute
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
We visit a Japanese cafe famous for John Lennon and epic pancakes
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Need a work-from-home office fast? Set up this Japanese cardboard desk in less than 1 minute
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
We visit a Japanese cafe famous for John Lennon and epic pancakes
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
Japanese politician arrested on charges of accepting bribes to reduce number of monkeys in park
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Frozen Japanese sake: A fantastic way to make easy summer cocktails
Fatal flop or fun? What is the 2025 World Expo in Osaka really like?
We take a close-up look at some Japanese street food found at summer festivals【Photos】
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Mr. Sato discovers his inner beaver with a 16-inch chocolate “twig” at Tokyo Station
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Nintendo’s Animal Crossing crosses over into Japanese convenience store cosmetics line[Photos]