soy sauce

Adorable Kikkoman ad from 1900s shows even a soy sauce company knew cats entertain

Kikkoman is one of the most famous brands of soy sauce, especially since it comes in such unique container that is open on two sides and can never be closed. The company has been around since 1917, so they’ve had a lot of years to think of ways to advertise for the salty sauce around the world. One of their cutest ads comes from 1933 and features a crew of dancing cats in black skirts that make us squeel “KAWAII!”

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Can our Japanese writers guess what this pink soy sauce is by taste alone?【Video】

Soy sauce is delicious, and it’s by far one of our favorite condiments. It can enhance all manner of foods and make even something as boring as plain tofu delicious. But even as much as we love it, how well do we really know it? For example, could our gourmand Japanese writers figure out they were eating soy sauce even if it didn’t look like soy sauce?

This might seem like a silly question – and it definitely is! But it’s also a legitimate question thanks to the clever food processing skills of a company that also makes pink curry. So, do you think our food-loving writers will be able to identify pink soy sauce? Or will we have the last laugh? Find out below!

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Century-old brewery crafts soy sauce specifically for use on pudding

Village Vanguard is a popular chain of novelty stores across Japan. There you can find all sorts of things from bird poop stickers to Resident Evil curry to wasabi toothpaste. As such, it’s easy to get desensitized to their range of items and lose the ability to be surprised with what they come out with next.

Or so we thought, until word came of a new product that will be sold there around the end of May. Purin Senyo Shoyu is a specially crafted soy sauce meant to be drizzled over a jiggly glob of pudding. You might wonder what pudding and soy sauce taste like together. The answer is surprisingly simple: it tastes like sea urchin.

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Got a great recipe that requires soy sauce? Enter this competition to win 100,000 yen!

If you fancy yourself as a bit of a soy sauce connoisseur or if you enjoy dabbling in Japanese fusion cooking, we’ve found a perfect way for you to earn some easy prize money.

The Japan Soy Sauce Association is currently accepting entries for two special contest categories: Washoku, for Japanese-style recipes and Your Country’s Cuisine, for food that incorporates the use of soy sauce into traditional dishes from your homeland.

With the top prize being 100,000 yen (US$834.87), if you’re a foreigner living in Japan, now’s the time to get that apron on and get cooking!

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Avocados and ice cream: the newest gross food trend hitting Twitter in Japan

A while back we reported that Japan’s Twitter users couldn’t stop eating peaches with mozzarella cheese. We were creeped out at first, but the flavour combo even made its way into the legitimate snack companies’ repertoire, so there must have been something in it. This time, however, it seems the crazy tastebud thrillseekers out there have gone a step further by combining vanilla ice cream with avocado (and occasionally, even soy sauce).

But why would any sane person do this, and what does it taste like?

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From lotus root to alcohol: Are powdered foods the next big boom in Japan?

What’s that crumbly brown stuff on the rice pictured above?

If you guessed that it was some combination of spices, you’re (mostly) wrong. It’s actually the powdered form of a common cooking ingredient that you can find in any Japanese home. In fact, powdered foods in general have recently been drawing a lot of attention in Japan, so we wanted to share some interesting tidbits about them with you. And like the powder in the picture above, you might be surprised by what you find!

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Do you mix your wasabi and soy sauce? Some people say you shouldn’t

When it comes to Japanese food, the first thing people tend to think of is sushi–and with good reason! It’s certainly very popular, and it has numerous fans the world over. However, despite the popularity of sushi, sashimi, which is raw, thinly sliced fish, might be even more loved.

Of course, there are plenty of ways to eat sashimi, but it seems that the most common way is to mix some wasabi in a dish of soy sauce and then dip the fish in the soy sauce. A relatively straightforward but delicious process, right? Yes, but apparently that’s completely wrong!

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Salute your soy – the designer of Kikkoman’s iconic red-capped soy sauce bottle has died

The next time you sit down to enjoy a meal in a Japanese or Chinese restaurant, or perhaps this very evening when you open your kitchen cupboard at home, be sure to give your red-capped bottle of soy sauce a tiny salute. The designer of the now-iconic Kikkoman soy sauce bottle, Kenji Ekuan, has died at the age of 85.

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5 common misconceptions most westerners have about Japanese food

These days, Japanese food is pretty widely consumed in the west, even if sometimes the original taste gets slightly lost in translation. In general, though, even non-Japanophiles can be found enjoying a range of Japanese food, whether at home or out for dinner with friends. Sushi is no longer shocking, and  “comfort foods” such as okonomiyaki, ramen, and yakiniku can all be enjoyed overseas. But did you know that apparently we’re still making five major mistakes when it comes to Japanese cuisine? Read on to find out if you’re a major offender who doesn’t know their ikura from their elbow!

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Spritz soy on your sushi with handy and delicious Sushi Spray

When eating sushi, it’s customary to dip each morsel into a small dish of soy sauce before popping it into your mouth. True connoisseurs hold that the proper way to do this is to first turn each piece over so that just the fish, and not the rice, comes into contact with the soy.

However, gripping the piece firmly enough to pick it up, yet gently as to not crush the rice, rotating it 180 degrees for the dip, then spinning it back again to eat can be tricky, especially if you’re not used to chopsticks (or if you’re not used to the sake you’ve paired with your sushi). So if you’ve got a cultured palate but lack manual dexterity, this special sushi soy sauce spray is seemingly the solution.

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Is that Soy Sauce you’re Chugging? No, It’s Nanchatte Orange!

Hot on the heels of our incredibly successful cola transformation test, we couldn’t resist another weird and wonderful drink challenge. This time, we decided to try a drink called Nanchatte Orange (literally fake orange). It’s an orange juice sold by “Cheerio Japan” but with one catch: it looks exactly like soy sauce.

Saying it looks like soy sauce doesn’t really do justice to how much this looks like real soy sauce. This is practically identical to the real thing; in fact, the reason we came across this drink was because we walked by the drinks fridge at the convenience store and it caught our eye. Our first thought was, “What is soy sauce doing in the drinks fridge? And why is it sitting next to the apple juice?”

Needless to say, we were on it in a flash and out the door, taking it back to the office with salty thoughts and expectations. So what would black orange juice from a soy sauce bottle taste like? Well, allow us to introduce you to this very unique drink…

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The Best Tasting French Fries in Japan Are…

French fries, or “furaido potato”, as they are called here in Japan, are the standard side order to all kinds of fast food.  Which fast food shop has the best tasting fries in Japan? My Navi News  decided to find out by canvassing 1000 working men and women from the ages of 22 to 32 on Japanese social networking service Mixi.

The results show the top fast food shops ranked by their french fries along with a few select comments from those polled. Their occupations and genders are also shown and although there may not be any direct correlation in occupation to french fry tastes, their education does suggest a discerning taste in french fry eating.  The gender of the people taking the survey appears to have absolutely no significance except that ‘gender role-happy’ Japan cares about such information.

The survey was conducted by simply asking, “Which fast food restaurant makes the best french fries?”

And the winners are… Read More

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