Long ago, American automobile manufacturers dominated the industry, until Japanese producers started steadily offering superior products through the 1970s, 80s, and 90s. But following years of eroding sales, U.S. companies have finally stepped up their game and returned to competitiveness, with luxury marquee Cadillac recently recording its biggest sales spurt in decades.
Likewise, fast food restaurants from the U.S. initially dominated the hamburger field in Japan, but Japanese brands such as MOS Burger and Freshness Burger have been progressively eating into their market share. Will history repeat itself with a resurgence of quality American burgers? We sent one of our reporters, on assignment in the U.S., to McDonald’s to try its latest creation, the Bacon Habanero Ranch Quarter Pounder. Would it prove too much for the Japanese palate?