On 7 July, Tanabata kicks off in many parts of Japan. It’s an annual festival season which celebrates the stars Orihime and Hikoboshi, two lovers who are separated by the Milky Way except for this brief moment on the seventh day of the seventh month.
A popular custom during this time for young and old is to write down a wish on a strip of paper and hang it from a bamboo plant. However, as the years go by it seems that fewer and fewer people are going out to make wishes. This is why Calpis Co. Ltd. has decided to spark up interest in bamboo wishes by launching a study of their effectiveness.








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Studio Ghibli releases new anime tea and mugs in Japan
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Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
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No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Here comes Japan’s newest fruit dessert sandwich: 7-Eleven’s purple Blueberry Sandwich!
Tokyo’s best ramen breakfast? Restaurant two minutes from Tokyo Station is a strong contender
Japanese city paints well-known prostitution street bright yellow, adds fish art【Video】
Studio Ghibli releases new anime tea and mugs in Japan
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Policewoman forgets gun in restroom, continuing an odd trend in Japan
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