Like a star athlete who just won a championship, video game heroine Lightning has followed up on saving the world of Final Fantasy XIII by landing an endorsement deal.
fashion (Page 61)
What’s simple, cheap, yet super fashionable? The loot from Muji’s lucky bag! The takeaway from this no-frills retailer was well worth the early wake up call.
If you’re up on your currency exchange rates, the answer won’t shock you.
Coming to Japan and dressing up like a geisha is a bit like going to the USA and dressing up as a confederate soldier. Sure it’s fun, but it doesn’t really reflect modern society. What you need to feel the Japan of today is leopard print…and lots of it!
Just because superhero Saitama’s bald head is cold in winter doesn’t mean yours has to be too.
You may not think of kimono when you think of Harajuku fashion, but department store Laforet is looking to change all that with a limited-time event!
When you think about it, a topknot hairstyle really would have you wanting some way to keep your head warm in winter.
This mix-and-match five-piece gold-plated set is perfect for fans who don’t quite know which Sailor Moon character to pledge allegiance to.
Luxury designer brand Moschino has come out with a line of Super Mario apparel and accessories, but the prices may make you think twice!
Afraid of spilling something on your favorite anime T-shirts while cooking dinner? Protect your wardrobe the magical girl way!
From fashion to extracurricular activities, the lives of an American colleges students are an ocean apart from their counterparts in Japan.
Love samurai-inspired fashion but hate the cold? Then you might want to add these warm Japanese-style half coats to your wardrobe this winter.


















Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Japanese convenience store shows us how to dress for the rainy season
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Starbucks Japan releases first-ever muscat-flavoured chilled cup drink
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Starbucks Japan has a mesh bag so cute it’s a sell-out hit
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Art exhibition coming to Tokyo this month brings the cute, scary, and weird to ukiyo-e
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
What’s up with the Ghibli Park photo and video ban?
Japan’s adorable pudding chick becomes a transit card mascot
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Osaka is hosting a “hentai” event, but it’s probably not what you think
Sushi Pizza surprises diners in one of the best food destinations in Japan
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan releases first-ever muscat-flavoured chilled cup drink
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Starbucks Japan has a mesh bag so cute it’s a sell-out hit
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Art exhibition coming to Tokyo this month brings the cute, scary, and weird to ukiyo-e
7-Eleven Japan adds a new watermelon smoothie to its convenience stores…but is it worth the hype?
Osaka is hosting a “hentai” event, but it’s probably not what you think
Krispy Kreme releases a new Doughwich… at only one store in Japan
Japanese government postpones proposals to restrict real estate purchases by foreigners
Pokémon Center Mega Tokyo to remain closed for the summer following stabbing incident
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Extra-cute Sea Animal crepes come to Japan’s cafe chain born from a sweet fashion brand
What’s up with the Ghibli Park photo and video ban?
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show