Celebrating its first anniversary, feast, the lingerie brand designed by Gomi Hayakawa and known for targeting women with smaller chest sizes, has released a new lingerie collection, called “Glossy Ribbon Mermaid”.
fashion (Page 62)
With Halloween fast approaching, you may find yourself in the market for a cool costume. But if your cosplay activities are confined to strictly on and around October 31, you might not think it’s worth the time and effort to put together an outfit you’ll only wear once, since by the time next All Hallows’ Eve rolls around you might want to dress up as something else.
But now there’s a single piece of clothing that will let you enjoy a little Halloween fantasy while also being a viable fashion option for the reality of the rest of the year, with Japanese clothing brand Itemya’s Wizard Parka.
Handmade goods have a certain appeal that seems to transcend time. As much as we love our precisely designed and machine-crafted products, it’s hard to deny the draw of individually crafted items. Whether its watches or high fashion, knowing something was put together by a dedicated worker just makes it that much better.
So while these cat bags are nothing short of insanely adorable, the fact that they were all individually handmade by one person makes them that much more awesome! Read More
Watch out sailor sisters! There’s a new line of sailor-themed clothing on sale and this time it’s the boys’ turn to come out and play. There won’t be any trousers or navy hats here though, because the only thing masculine about these clothes are the bodies that will be going into them.
It’s the Boku Sera (“I’m a Sailor”) range, which uses the Japanese male pronoun boku to highlight exactly what sets the clothes apart from all others we’ve seen before: these are girls’ sailor-style school uniforms, only now they’re built for male bodies.
Kumamoto City, the capital of the Kyushu prefecture of the same name, has always been in a bit of an awkward position. It doesn’t really have the metropolitan appeal of Tokyo, or the world-famous nature and hot springs of northern Japan, or even the tropical island allure of Okinawa. Plus, it’s a heck of a long way away from the capital. So why would someone decide to visit Kumamoto?
The answer just might be fashion. For the past several years, Kumamoto has steadily been building itself up as the fashion capital of Japan. Now, it’s come to the point where some would say that if you want to see the future of Japan’s fashion, don’t look at Tokyo, but look at Kumamoto instead.
Has Tokyo, the fashion king of Japan, finally been dethroned?
When visiting or moving to another country, usually eating local food and going sightseeing is par for the course, but sometimes just doing everyday things the local way can be rewarding. After all, if you’re already taking the plunge to change your surroundings, it’s the perfect time to re-invent yourself, too.
This is exactly how one Australian felt after a trip to a Japanese hair salon with friends, which he learned was a surprisingly different experience than getting a shampoo and cut back home.
While each new installment of the Pokémon franchise introduces a new batch of charismatic Pocket Monsters, the original adorable combatants have been faithfully serving their Pokémon Masters for close to 20 years now. We’re sure a couple of long-time fans have formed a special bond with their first Pokémon, and you can now proudly display a symbol of your devotion with these silver and gold necklaces featuring the old-school grass, fire, and water Pokémon (and of course Pikachu too).
If you’re into Japanese fashion (or if you happen to be Gwen Stefani circa 2004), you’re probably familiar with Harajuku’s Takeshita Street. Considered by many to be the nucleus of Japan’s youth fashion world, you can find everything from punk shirts to vintage clothes to the freshest kicks all on this narrow pedestrian street. There are plenty of shops, but perhaps the most famous is ACDC Rag, which sells everything from cute galaxy cat jackets to dark (but still cute) goth backpacks.
Recently, in collaboration with Village Vanguard, Japan’s premier retailer of weird novelty goods, ACDC Rag unveiled their new fall accessories and they are panda-rific! Now you can keep warm and maintain a look so cute it’s endangered!
Compared to most other action anime, the cast of Attack on Titan has a pretty low-survival rate. This could be because their opponents are remorseless man-eating giants, but is another key factor that fact that the Survey Corps’ uniforms are poorly suited for the duties the heroes perform? Sure, those cloaks look dramatically stylish, but they’re also bulky and movement-limiting, so maybe it’s about time Eren and his pals changed into some official Attack on Titan exercise wear from Adidas.
The world of intimate apparel has taken an animated turn recently, with online fashion retailer SuperGroupies creating bra and panty sets inspired by the female pilots’ plugsuits from Neon Genesis Evangelion and popular lingerie and women’s apparel brand Peach John releasing Sailor Moon lingerie.
Now Peach John is coming out with its own Eva-inspired line of roomwear and intimates, featuring matching bras and panties with gorgeous Evangelion details, a nightie and even a Pen Pen onesie to lounge about the house in.
Walk into any supermarket or inexpensive restaurant in Japan, and you’re sure to notice the racks of free, pennysaver-like magazines for visitors to take. They really come in handy when you’re looking for new employment opportunities, new and used vehicles, or you’d like a coupon to try out a new restaurant or salon.
But this time, one free magazine in Nagano Prefecture is shaking things up by offering a stylish look into the lives of some of the older residents around the area. If you’ve ever seen those Japanese grannies rocking purple hairdos, you’ll know right away what a brilliant idea they’ve struck upon, and they’ve even put up some promotional videos on YouTube to prove it!
There are shoes, and then there are SHOES; dainty little works of art that adorn your feet, turning heads as you walk by and acting as conversation starters with complete strangers. In Japan, of course, fashion gets taken to the next level of cuteness and never more so than with the new range of My Melody showstoppers from Sanrio.
Depending on where you are, winters in Japan can be bitterly cold or actually rather temperate, but due to a general lack of insulation, it seems like most Japanese homes are always a little cold. But this general chilliness gave birth to that magical piece of furniture, the kotatsu. Basically a covered table with a heater attached, the kotatsu is often the centerpiece of a Japanese living room and a great way to get in some family time.
And with these new cat-themed kotatsu covers, cushions, and hoodies, it’ll be twice as difficult to pull yourself away from the kotatsu on a chilly winter morning!
I’ve always been a little confused by high heels. It’s partially because I’m not so tall myself and don’t really have much of a height advantage to spare (even if my date is wearing flats), and partially because if I’m looking at a woman there are probably enough other things that are going to attract my gaze that she’s likely to ask me to stop staring at her long before I get to her shoes, no matter how nice they may look.
High heels seem like an even odder choice in Japan, where the reliance on public transportation means walking around for long stretches of time in shoes where comfort and mobility seem to have been afterthoughts in the design process. Still, many women in Japan step out in high heels as part of their plan to present a femininely fashionable or snappy professional image. Now, one Japanese designer is trying to help those women not only look good, but help their feet feel good as well with a revolutionary ergonomic redesign of high heels.
Selfies taken on smartphones are one of the must-dos for the young girls nowadays, and Japan is no exception. As popular Japanese pop icons or teen models post their selfies on social medias, Japanese young girls would fire up their camera apps and pose the similar way. They do this not just to be like the icons they admire, but also to figure out the best poses for looking good on Twitter or Instagram.
With this in mind, today we have listed 10 selfie poses that young Japanese girls are likely to do on Twitter and Instagram! Maybe you’ll learn a new move or two?
Traditional Japanese fundoshi loincloths are both functional and fashionable, providing modesty for the modern man while still allowing a healthy influx of air around one’s nether regions. In fact, fundoshi are currently enjoying a revival of popularity in Japan, perhaps as a result of some men rebelling against constricting tighty whities and boring boxer shorts.
Our Japanese writers love them, and now some of the players from J-League division 2 football team V-Varen Nagasaki have lent their talents to advertise a range of crotch drapery designed to make fundoshi fun for football fans.
Clothing with incorrect and funny English (so-called Engrish) is everywhere in Japan, and has given many foreign visitors a chuckle over the years. So it’s always nice to see the tables turned, and Japan having the opportunity to marvel at clothing with odd Japanese writing on it.
That’s what happened this week when our reporter Mr. Sato got wind that actress and model Lily-Rose Depp had been spotted in New York wearing a particularly nonsensical T-shirt with Japanese kanji characters on it. He had only one question: “Where did she get it?”
…only one question, Mr. Sato? We’ve got a few more questions than that! So let’s take a look at the shirt in question, and crack the code behind its oddball message.
Much like “humdinger” and “roughneck,” “foxy” is one of those words that’s far past its golden age. But really, why shouldn’t it be used to describe an attractively fashionable woman, especially is she’s sporting a pair of these cute knee-high socks decorated with Shinto-style kitsune fox spirits and other culturally quirky touches?
















Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Does a poopy butthole translate to lottery-winning riches in Japan? The results are in!
Yoshinoya has a semi-secret chicken bowl you won’t find anywhere on its website【Taste test】
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
10 times to avoid traveling in Japan in 2026
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Does a poopy butthole translate to lottery-winning riches in Japan? The results are in!
Yoshinoya has a semi-secret chicken bowl you won’t find anywhere on its website【Taste test】
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Freakishly muscular life-size statues of Grappler Baki anime/manga cast intimidate and amaze【Pics】
“Denki Anma”: The Japanese traditional torment that you’ll be glad stays in Japan
Totoro cream puffs come to the Ghibli Museum neighbourhood with exclusive new Catbus cookie
Amazon Japan’s lowest-rated toy train is the perfect gift for kids who like to be confused
One Piece teaming up with 5 NCAA basketball teams
Ghibli releases free-to-use artwork from Castle in the Sky Laputa, comes with standard disclaimer
This Akihabara restaurant is the new best place in Tokyo to eat chicken nanban
The Berserk art exhibition: A powerful, and hopeful, experience for fans of the dark fantasy manga