This year, KitKat is bringing everyday goods like pouches, tumblers, and towels to make the holiday feel much more adorable.
love
You don’t want to be in an argument when your partner has control of your outfit of the day.
SwipeMart made romantic dreams come true, and now there are hopes it’ll spread around the country.
Special religious ceremony adds the essence of Japanese love deities to chain’s heart-shaped pizzas.
First date? Second? Fourth? Sixth? Japanese women reveal when they’re most likely to say yes to being your girlfriend.
We set out to dispel rumours about the shrine’s mysterious power…but it ends up biting us in the butt.
These award-winning restaurants tick all the boxes for a successful first date in the capital.
According to BS Fuji’s top dog, there’s a reason why making romance dramas in Japan is an uphill battle.
Hashtag goes viral online, with photos that cosplayers and those who love them can relate to.
Former presenter Reina Triendl and her sister also make an appearance, naked in a bathtub together.




















Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Japanese kindness restores our faith in humanity after a highway bus accident in Tokyo
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Ramen restaurant in top Tokyo tourist neighborhood skips price gouging, but how does it taste?
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Tokyo Space-out tournament draws nearly 100 competitors, finds who’s the best at doing nothing【Video】
Umamusume food and drinks dash into real world at Family Mart convenience stores[Taste test]
Gackt lashes out at Cool Japan: “Almost no results of Japanese culture exported overseas”
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Ramen restaurant in top Tokyo tourist neighborhood skips price gouging, but how does it taste?
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Tokyo Space-out tournament draws nearly 100 competitors, finds who’s the best at doing nothing【Video】
Umamusume food and drinks dash into real world at Family Mart convenience stores[Taste test]
Gackt lashes out at Cool Japan: “Almost no results of Japanese culture exported overseas”
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Kodomo no Omocha creator draws new manga pages for an unexpected new home
Which Japanese conveyor belt sushi chain has the best negitoro sushi?【Taste test】
You could be renting this 300-year-old samurai era house in Japan right now
Japan’s ministry of economy reminds us to “use sound judgment” before buying toilet paper
Has China’s don’t-go-to-Japan warning shortened queues at this Ichiran ramen restaurant in Tokyo?
The top 10 graduation songs in Japan as chosen by current Japanese high school students
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers