makeup (Page 2)

Japanese beauty brand drops the word “whitening” from its products

Kao leads the way in eliminating the notion of “white is beautiful” in the skincare industry.

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We use makeup from Japanese kids’ anime Tropical-Rouge! PreCure on our adult faces【Photos】

Will we look as glamorous as Cure Summer if we use the products in the show?

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Japanese star’s makeup transformation goes viral online 【Videos】

Singer and actress Naoko Ken proves you can be rockstar gorgeous at any age.

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Illustrations show how Japanese makeup trends changed in the last 25 years, and what’s coming next

The evolution of techniques for chasing Japan’s kogao ideal.

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Evangelion’s Rei Ayanami stars in commercial for Japanese lip rouge

“This is a red just for me” say the scarlet-eyed anime icon.

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Get ready to set sail on the high seas looking your best with the Shu Uemura x One Piece collaboration

Raise your pirate bounty and look fabulous doing it!

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Japanese beauty parlor chain offering cute and scary Halloween makeup packages

Whether you want just a graceful gash or a full-on vampire facial makeover, they’re ready to help.

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Japan’s newest lipstick model is…anime’s Rei Ayanami?!?

The famous Evangelion pilot pitches “a color not for anyone else’s sake.”

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Sailor Moon and Shiseido team up for beautiful, sparkly Sailor Moon makeup packaging

So you can transform together with Sailor Moon. 

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New line of Kirby cosmetics make makeup fun with star-shaped palettes and pink lush lipsticks

Spice up your makeup collection with Kirby!

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Japanese comedian Naomi Watanabe has a livestream YouTube channel, and fans are living for it

If you’re a fan of the fashion guru and comedy queen, then you’ll love her live videos!

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Our cat-loving reporter decided that this year, for Japan’s Cat Day, she’d become a jellicle cat

A makeup studio augmented all her feline facial features until she could pass for Bombalurina!

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Our male otaku tries Japan’s anime heroine mascara, learns what it’s like to be shojo manga star

So that’s the reason that keeps happening in shojo anime and manga!

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Here’s what happened when our biggest male otaku tried out Japan’s new Manga Genic eyeliner【Pics】

Manga Genic promises you the eyes of an anime star, but can our reporter handle that kind of power?

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Turn yourself into a dewy-eyed manga heroine with Kate Tokyo’s “Manga-Genic” eyeliner set

Cosplayers and casuals alike can look as cute as a comic book character!

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Here’s what happened when our three middle-aged reporters got makeovers with new makeup for men

“I feel pretty, oh so pretty!”

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Cat got your brush? Squeezable cat paw makeup brushes from Japan make cosmetic application kawaii

You might want to grab these Black Cat and Baby Cat brushes even if you’re not putting on any makeup.

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Embrace your inner oyster fanatic with huggable oyster meat cushion and cute oyster compact case

Even if the world isn’t your oyster, you can make your world be about oysters with these new eye-catching goods.

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Japanese makeup tutorial shows how a middle-aged man can turn into a beautiful young woman

The two very different faces of a self-professed “ossan”.

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Pokémon x Shu Uemura Pikashu makeup collection breaks the Internet

Server goes down as pre-orders open for limited-edition gold Pikachu range in Japan. 

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