PreCure
Six magical girls from the fifth arc of the anime franchise pair off with Sanrio partners.
Cures Wonderful, Nyammy, and more characters from the hit series are headed to McDonald’s Japan in two batches of toys.
Magical woman Cures get special food, drinks, and exclusive merch for fans who grew up with the series.
Adult PreCure’23 Power of Hope could be the for-grown-ups version of the magical girl anime that veteran fans have been waiting for.
Just because you’re not a girl anymore doesn’t mean you have to leave the magical girl adventures behind.
The PreCure franchise celebrates its 20th anniversary while looking ahead to its newest arc.
Professional tennis player set to be the newest heroine in Japan’s biggest girls’ comic magazine.
Cash in the mail to pay for kids’ Christmas gifts supposedly comes from Demon Slayer and PreCure stars.
These Bandai band-aids come with an app that lets Super Sentai or PreCure characters wish away the pain. Aww!
Hugtto! PreCure’s final episode has aired, and only truly draws to a close after we see the protagonist as an adult screaming in labor pain.
The future looks bright for this budding artist, who made over 50 of the core PreCure cast out of acrylic beads.
Dialogue in new Nintendo Switch video game is just fine for little kids, but “a form of harassment” for older fans.
The latest movie from Toei Animation’s PreCure series showcases every single magical heroine from the series’ 14-year run. Let’s get dancing!
Pretty Cure is here to cure monotony in lingerie design with bra and pantie sets for Cure Black and Cure White.
Pretty Cure encourages boys who feel like it to wear dresses and be princesses, hotel apologizes for not being progressive enough.



















Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Lawson convenience store at popular tourist site is one of the most unusual in Japan
McDonald’s and Gundam team up for customized anime mecha and fried chicken sandwiches[Video]
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Fading Tokyo – Horikiri Station, the Arakawa River, and Kinpachi-sensei[Walking course]
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
McDonald’s and Gundam team up for customized anime mecha and fried chicken sandwiches[Video]
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Fading Tokyo – Horikiri Station, the Arakawa River, and Kinpachi-sensei[Walking course]
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Naruto’s favorite noodle shop Ichiraku Ramen is real, and we just visited it!
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Adorable bunny pouches from Japan look like real, live rabbits!
Which Japanese conveyor belt sushi chain has the best salmon sushi?【Taste test】
Green cherry blossoms blooming now across Japan
The cat returns! Giant cat sells sweet potatoes from a pussy wagon in Japan 【Pics & Video】
Starbucks teams up with the oldest of Japan’s Six Ancient Kilns to create a Bizen ware coffee mug
How to properly wrap a ninja hood – Now available in English!