PreCure
Six magical girls from the fifth arc of the anime franchise pair off with Sanrio partners.
Cures Wonderful, Nyammy, and more characters from the hit series are headed to McDonald’s Japan in two batches of toys.
Magical woman Cures get special food, drinks, and exclusive merch for fans who grew up with the series.
Adult PreCure’23 Power of Hope could be the for-grown-ups version of the magical girl anime that veteran fans have been waiting for.
Just because you’re not a girl anymore doesn’t mean you have to leave the magical girl adventures behind.
The PreCure franchise celebrates its 20th anniversary while looking ahead to its newest arc.
Professional tennis player set to be the newest heroine in Japan’s biggest girls’ comic magazine.
Cash in the mail to pay for kids’ Christmas gifts supposedly comes from Demon Slayer and PreCure stars.
These Bandai band-aids come with an app that lets Super Sentai or PreCure characters wish away the pain. Aww!
Hugtto! PreCure’s final episode has aired, and only truly draws to a close after we see the protagonist as an adult screaming in labor pain.
The future looks bright for this budding artist, who made over 50 of the core PreCure cast out of acrylic beads.
Dialogue in new Nintendo Switch video game is just fine for little kids, but “a form of harassment” for older fans.
The latest movie from Toei Animation’s PreCure series showcases every single magical heroine from the series’ 14-year run. Let’s get dancing!
Pretty Cure is here to cure monotony in lingerie design with bra and pantie sets for Cure Black and Cure White.
Pretty Cure encourages boys who feel like it to wear dresses and be princesses, hotel apologizes for not being progressive enough.



















Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Akashiyaki: A regional dumpling with a fascinating backstory
We try the new Cup Noodle Humidifier from Nissin
Star Wars becomes a kabuki play as we attend Kairennosuke and the Three Shining Swords in Tokyo
Poké Ball cakes here for limited but long time to celebrate Pokémon franchise’s 30th anniversary
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Akashiyaki: A regional dumpling with a fascinating backstory
We try the new Cup Noodle Humidifier from Nissin
Star Wars becomes a kabuki play as we attend Kairennosuke and the Three Shining Swords in Tokyo
Poké Ball cakes here for limited but long time to celebrate Pokémon franchise’s 30th anniversary
What is kasshayaki, the Japanese street food only one prefecture is lucky enough to love?
Need a taste of spring before the cherry blossoms? Try this Osaka park with over 500,000 flowers
Japanese schoolgirls’ hemlines are still up, but socklines are way down
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japanese government wants to give people an extra 80,000 yen to have babies, but will it work?
Japanese woodwork: A tradition hundreds of years old, but still as cool as ever 【Video】
Japan’s wildest Seijinshiki Coming-of-Age ceremony celebrates new adults in Kitakyushu 【Photos】
Break out your rags and incense! Let’s learn to clean a grave the right way this Obon season
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware