toast (Page 2)
Even after being in business for 200 years, this Kyoto confectioner is still coming up with great ideas.
An ultra-easy bit of home cooking makes our reporter nostalgic for something he’s never eaten before.
“World’s most expensive toaster” from Mitsubishi uses rice cooker technology to toast bread to perfection.
If you are someone who’s always dropping your phone, you might want to invest in this case.
Add a caffeine boost to your toast and sandwiches with this new spread from a popular Japanese coffee brand.
We take Japan’s simple pleasure of a steamed cake and push it to a whole new level of deliciousness.
If you’re not much of a morning person breakfast can be tricky. Sure, it’s the most important meal of the day and heading out on an empty stomach is never a good idea, but at the same time the temptation of an extra 10, 15, 20 minutes in bed is often too much to resist.
If that’s the dilemma you face every morning, these plates of edible cuteness might just be motivation enough for you to haul your ass out of bed and sit down to a proper breakfast. Generous servings of cute after the break!
With such a wide range of delicious and delectable (and, erm, shall we say unusual) snack foods available in Japan, it’s a little hard to understand when people get whipped up into a frenzy over plainer options, such as toast and bread crusts fried with sugar. Now, twitter users in Japan are getting their tastebuds in a twist over the confusingly-named “English Toast”, a sweet snacklet that first became popular in Aomori prefecture and has now expanded into a whole range of conbini sandwiches. But what on earth is it?
Toast in Japan is taken seriously. If you order the “breakfast set” at a restaurant in Japan, you will probably be confronted with one of the thickest slices of toasted bread you’ve ever seen. If you manage to peer over it, you might spot a boiled egg and a small, sad amount of salad cowering there.
At the supermarket, some popular toast spreads which come in a squeezy tube are chocolate, cinnamon, melon and “french toast” flavour, but for many people, toast means butter, and the more butter, the better. For butter-lovers, the new Easy Butter Butter-Former will transform hard butter straight from the fridge into soft and cotton-like butter threads, ready and easy to be used. Sound too greasy to be true? It probably is.

















A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Elderly couple donates 400 million yen to erect Myaku-Myaku statue in Osaka
Japan Railways announces unlimited-ride train pass for fall travel
Lawson convenience store opens its first mobile, trailer-style location in Japan
Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
One Piece Day 2026 brings new art, music, and new cast announcements
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan Railways announces unlimited-ride train pass for fall travel
Lawson convenience store opens its first mobile, trailer-style location in Japan
Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
One Piece Day 2026 brings new art, music, and new cast announcements
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Finally! Japan’s big three convenience store chains announce rice ball price reductions
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Onsen Egg Bukkake Udon Ice Cream makes us rethink everything we thought we knew about sweets
Japan’s most popular curry rice restaurant chain, Coco Ichibanya, might be for sale
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Amid foreign sex tourist rise, Japanese government considering outlawing paying for prostitution