toys (Page 13)
Apparently Pikachus aren’t such great swimmers, but that’s not going to stop these two from having some seaside fun.
Pokémon Centers embrace the rainy season, plus roll out new line of Migawari Substitute merchandise.
Pikachu and pal Rayquaza are getting ready to set up camp at the base of the tallest structure in Japan.
Believe it or not, that’s the male star of the hit ninja series.
Because why wouldn’t you buy mini-workout equipment for your fingers? We saw the need, and so we tested out some of these weird capsule toys.
Pikachu plushies snuggled up in Pokémon sleeping bags are the prizes we’ve all been waiting for!
Spice up your work space with a model of Eva Unit-01 from the hit anime series Neon Genesis Evangelion (wimpy teenage pilot not included)!
Why leave your inactive Nintendo heroes out on the shelf when you can give them a proper home?
You’d have to be almost as wealthy as the Briefs family to win all four of the different versions!
Fans can thank Takara Tomy for a whole slew of official goods for their favorite card capturing elementary school girl.
Video footage showing the aftermath of a collision between an infant’s electric ride-on toy car and an upper-middle-aged woman has split public opinion between both sides.
One of Japan’s most ubiquitous toys reveals that beneath its cute and cuddly exterior lies an angry death metal machine.
The new store in Shanghai will be the world’s biggest to date for the beloved toy company.



















Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Japan super budget dining – What’s the best way to spend 1,000 yen at McDonald’s?
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
Lindt blends sakura with pistachios for cherry blossom season in Japan
New Travelling Bento pouches turn your luggage into a Japanese lunch box
This ekiben train station bento is filled with surprises
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Studio Ghibli unveils new goods that tip the hat to The Cat Returns
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Home workout fun: Get in shape with Creamy Mami magical girl anime exercise videos
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Man bites woman at cherry blossom park in Japan, dies shortly after
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
This ekiben train station bento is filled with surprises
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Studio Ghibli unveils new goods that tip the hat to The Cat Returns
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Home workout fun: Get in shape with Creamy Mami magical girl anime exercise videos
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
Japanese politician arrested on charges of accepting bribes to reduce number of monkeys in park
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Final Fantasy characters become giant plushies, take over Tokyo’s Shibuya Station 【Photos】
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Eight Ways You Really, Really Shouldn’t Use a Japanese Toilet
Family Mart unveils new Japanese bread that elevates convenience store food to mocchiri levels
Pokémon GO to take over Tokyo’s Asakusa with ukiyo-e style routes
Amazing Pringles flavours exist in Japan