Brain-addled fans of the hugely popular Dragon Quest game series see it in everything around them.
Containing real throat lozenge powder, this new release is one of the most unusual Kit Kats seen in Japan to date.
Genuine service, or meaningless marketing ploy? We conduct an experiment to see what happens if you pass on the Golden Arches’ offer to see some pearly whites.
Or claim all the love for themselves, if they so desire.
Smelly handshake event prompts frank discussion and suggested solutions for common problem at idol appearances.
Go fishing, do some handicrafts, or just enjoy a nice cuppa with hedgehogs at these delightfully odd cafés.
The sheer number of people undoubtedly brought a lot of revenue to the area, but the chaos from hosting such a large crowd also took its toll on area residents and police.
It’s a bittersweet story of two high school students. One has cancer. The other finds her diary. Romance ensues. The title? I Want to Eat Your Pancreas.
No, there was no Japanese leprechaun with a pot of sashimi waiting for him.
Bright blond is considered a bold choice of hair colour in Japan, but there are some who can really rock the look.


















Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese convenience store shows us how to dress for the rainy season
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Studio Ghibli adds new range of neckties to its anime merchandise store in Japan
Japan’s sticker wars are reaching a breaking point, even for enthusiasts
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
What’s up with the Ghibli Park photo and video ban?
Japan’s adorable pudding chick becomes a transit card mascot
Osaka is hosting a “hentai” event, but it’s probably not what you think
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Krispy Kreme releases a new Doughwich… at only one store in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Studio Ghibli adds new range of neckties to its anime merchandise store in Japan
Japan’s sticker wars are reaching a breaking point, even for enthusiasts
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Video of man spraying liquid on conveyor belt sushi leads to arrest in Japan
Starbucks Japan releases first-ever muscat-flavoured chilled cup drink
Osaka is hosting a “hentai” event, but it’s probably not what you think
Starbucks Japan has a mesh bag so cute it’s a sell-out hit
Japanese convenience store challenge is only for those with extreme tastes
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
Krispy Kreme releases a new Doughwich… at only one store in Japan