Sanrio and its vast array of cute characters such as Hello Kitty and My Melody have been seen on nearly every product imaginable – from contact lenses to passenger aircraft, they have made things just that much cuter. Hello Kitty was even able to explain forms of South African torture in her adorable dictionary.
But Sanrio may have bitten off more than they can chew with the Hearts Dental Clinic in Soka City, Saitama Prefecture. Is the sweetly disarming image of the hooded bunny My Melody enough to calm the considerable fears of children visiting the dentist?