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Like many people who grew up in America, when I hear the word “Asahi,” the first thing I think of is beer. Of course, beer also happens to be the first thing I think of when I hear “breakfast,” but that’s a story for another time.

However, there’s also an Asashi Newspaper in Japan. And while the news outlet has no connection to the identically named brewer, that didn’t stop it from recently handing out the kind of parenting advice you’d normally expect from a dad who’s also a violent problem drinker, suggesting that parents “accidentally” smash their kids’ video game consoles in order to keep them focused on their studies.

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The act of gift giving is a special sort of science. Between all of the holidays, birthdays, weddings, anniversaries, and special moments in between, we get a lot of practice with presents, and yet sometimes it’s still so hard to pick out the perfect gift for any certain someone. Still, we’ve all heard horror stories about well-intentioned presents having the complete opposite effect. Now, not to increase your anxiety over gift giving, but did you know that many everyday items carry rude connotations when given as gifts, at least in certain cultures?

You’d like to think that anyone would be happy to receive something useful as a present, but then remember how it feels when your friend offers you a piece of gum. Perhaps it’s their favorite flavor and they just really want to share, but nonetheless you’re left with a nagging worry about how badly your breath must stink. These misunderstandings can happen on a much larger scale when cultural differences come into play. So, to help you all out, here’s a little guide to gift-giving manners.

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“Customers also bought…”: Product searches for rope on Amazon JP yield creepy results

A friend of mine once shared an image with me of the product recommendations section from Amazon.com, which showed a copy of Call of Duty: Modern Warfare 2 paired with a bulk pack of adult daipers. Apart from shut-ins who would rather soil themselves than leave their military-based shooter and go to the bathroom, it’s hard to imagine why Amazon’s super computers would suggest that the two products were a perfect match.

An equally odd product pairing appearing on Amazon JP caught the attention of Japanese netizens earlier today, but rather than giving them a good chuckle it has quite freaked them out.

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Japan is a rich country when it comes to specialty treats and dishes. Small towns all over the nation can offer up unique foods and drinks you’ll never find anywhere else.

Shigenobu Matsuzawa who has uncovered Japan’s hidden treasures such as Digital Kowloon City, The Life and Sex Museum, and Gunma Cycle Sports Center now has found one such snack in Mie Prefecture that you’re unlikely to find in most places: Maple Tempura.

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Mad scientist teacher transfers chicken embryos from eggs to clear containers, keeps them alive

A Chiba area high school teacher, presumably cackling wildly the whole time, has perfected a system to transfer chicken embryos from their eggs to clear plastic containers and raise them to birth. Surprisingly, Tesla coils are in no way involved in the process and the chickens are born perfectly healthy and are not, in fact, zombie chickens.

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Coffee mascot event with cosplaying idols proves to be too much for some fans to handle

Tea is the first beverage that comes to mind for most people when they think of Japan, followed closely by sake, beer, chu-hi, and a plethora of other alcoholic beverages for those who spent time at a Japanese university. There are plenty of coffee drinkers in the country too though, with Yuki Jirushi (“Snow Mark”) Coffee’s café au lait being a steady seller in supermarkets and convenience stores for 50 years.

With such a long history, however, the company thought the product’s image could use an updating, and they asked artists to submit their designs for a new mascot to be called Yukiko-tan (-tan being an even cuter version of the already cute Japanese name suffix –chan). Six finalists remain in the contest, and Yuki Jirushi recently held a promotional event to help the undecided pick a favorite by utilizing the tentpole that seemingly all major Japanese marketing campaigns are built around: cute girls.

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All of Japan instantly alerted to earthquake that kind of happened but not really

I was busy working at my desk on August 8, 2013 at approximately 4:55pm when I felt a great disturbance in the Force. It was as if millions of mobile phones cried out at once.

And sure enough when I checked my own phone there was a message from the Japanese Meteorological Agency (JMA) which read “Receiving Earthquake Warning. Be cautious for violent shaking.”

Awwww, man.

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Japan loves its fictional robots. The adorable Doraemon and unsettling Evangelion are instantly recognizable to both young and old. The giant statue of Gundam in Tokyo has become a major tourist attraction, despite being in the middle of Odaiba, which was already a major entertainment district with no shortage of other, hipper attractions.

And now, another robot, the Patlabor, has joined Gundam in making the leap into the three-dimensional world, towering size intact.

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Championship day at the 11th World Cosplay Summit 【Photos】

About one week ago, we at RocketNews24 gave you an inside look at how things happen behind the scenes at the annual World Cosplay Summit (WCS). Now, it’s time for a follow-up!

On Saturday, July 3, in Nagoya, Japan, the WCS held its highly anticipated championship finals, wherein 20 teams of cosplayers from countries around the world competed for prizes and the prestige of being named World Cosplay Champions. This year, for the first time, the championships were streamed live on Niconico Douga, Japan’s YouTube, for the whole globe to see. But, just in  case you missed it, here’s a photo album introducing all of the teams and announcing to you the winners of this years WCS.

Warning: The cosplay featured in these photos will take your breath away.

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Jiggly yellow pear, Funasshi, named top mascot in Japan

After two weeks of voting, Funasshi, the official yuru-kyara (mascot) representing Funabashi City in Chiba Prefecture, has come out as the number one local mascot in all of Japan. Known for his amazing jumping power and jiggly, almost convulsive movements, Funasshi bounced his way into the hearts of the Japanese people. He was joined by six other bizarre mascots, including the snarling half melon, half bear character from Hokkaido and a chubby dolphin from Kagawa Prefecture, for the announcement of the election results on August 6.

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It’s not unusual for consumer products to suddenly explode in popularity after being introduced on a particular TV show, but when Japan’s Asahi TV introduced mackerel as a food that can be beneficial in weight loss during its home medicine program “Takeshi no Kenkou Entertainment! Minna no Kenkou Igaku” few coould have expected the overwhelming outcome.

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Is one of Osaka’s largest electronics stores haunted? Japanese netizens say sure, it’s summer

In Japan, summer is seen as the time when the line between the living and the dead becomes blurry and paranormal activity is said to be at its highest. This is the season when studios like to put out horror movies, restaurants like to put out drinks based on horror movies, and youngsters like to share ghost stories online.

Recently, one place in particular has been the setting for eerie rumors based on a tragic past. It’s also a place where you can get a good deal on a massage chair and a digital picture frame. Everyone’s talking about none other than Bic Camera, a massive electronics superstore which towers over downtown Osaka.  Sit back, turn out the lights and take in some these quick Japanese summer ghost tales.

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New York-style Japanese ramen! We try Totto Ramen in Midtown Manhattan

So, you’re a loyal RocketNews24 reader. You’ve seen us posting about ramen, possibly the greatest food ever, and always wanted a nice big bowl of your own to scarf down. But an international flight to Japan is both expensive and exhausting, so it’s remained little more than a dream for you. You lie awake at night, tossing and turning, as thoughts of hot noodles, thick, delicious broth, and perfectly sliced pork dash through your head. Well, now you can finally put an end to your torture! If you live in New York that is. Otherwise, you’ll have to keep saving for that flight.

A few months back, one of our esteemed Japanese writers found himself in New York and decided to check out one of the city’s finest ramen shops: Totto Ramen. Here’s his thoughts on the Japanese restaurant! Does it measure up??

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Chiharu Hatakeyama and self-sufficiency in the 21st century【People we love】

“Forgive me for asking so abruptly,” Chiharu Hatakeyama begins as she stands on a stage decked out in the familiar TED colours of black, white and red, “but who among you thinks they could wring the neck of a chicken before they ate it?”

After the events of March 11, 2011, when the largest recorded earthquake in Japanese history tore the northeast to pieces and brought with it a wall of water that smashed through everything in its path, Chiharu decided that she had to change. Realising that her entire world could be turned completely upside down in the blink of an eye and that she relied on others–most often people that she had never nor would ever meet–in almost every facet of her life, she set out to achieve a life of complete self-sufficiency. Growing her own vegetables, butchering her own meat, making accessories and clothes for herself, she is now sharing her newly acquired knowledge with as many people as she can via her blog, Facebook page, and more recently a TEDxTokyo talk. This is her story.

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While there are several clever techniques for staying cool during Japan’s sticky summer, you really can’t overlook the simple tactic of just wearing less clothing. Going shirtless is one option, but unfortunately that pretty much restricts your entertainment options to swimming, boxing, and the two-for-one choice of shark fighting.

On the other hand, shorts and a shirt provide much more social leeway. As with all choices men make, though, it’s imperative to consider the question, “Will women think I look good?” A recent survey asked women to give their opinions on guys showing some leg.

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The Kyoto Aquarium is offering a limited summer snack officially dubbed the “ayu salt-cooked hot dog.”

To the uninitiated, this probably sounds like a hot dog topped with some exotic, delicious spice called ayu, but adventurous expats will recognize ayu as a native Japanese fish species often served grilled whole on a stick.

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Show solidarity with fellow runny egg lovers with “over easy” smartphone case

How one prefers their fried eggs cooked is about as divisive an issue as whether Batman or Wolverine would win in a fight. Many a surprise anniversary breakfast in bed has no doubt ended in bitter tears due to fried eggs being prepared in the incorrect way.

But you can avoid this unnecessary situation and show solidarity with fellow runny egg lovers with this new “egg in a basket” iPhone 5 case. Just snap your iPhone inside and share the other half with your runny egg soul mate; then, by clicking the two halves together as a secret greeting, you can baffle and enrage all those cretinous fully cooked yolk lovers at the diner.

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Playing dress-up: Maison de Julietta offers the chance to be a lolita for a day

Who among us hasn’t dreamed of being a lolita? We mean the fashion conscience kind of Lolita, not the…other kind. The frilly little dresses, the bonnets, the ridiculous platform shoes, and all the cake and tea you can get in your stomach! Sounds great, right? Except for the price tag—buying all of those frilly little dresses yourself will set you back a lot of money! Well, here’s your chance to try out being a lolita for a day without breaking the bank or selling a few organs!

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New drink for REAL MEN packs a COOL PUNCH on a hot summer day

Feeling thirsty? MEN’S CIDER COOL PUNCH (official name, no extra emphasis from our side) will cool you down, and reinforce your extreme manliness.

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This year’s finalists for the Kanto region Miss Cutest High School Girl contest were decided on August 3. Never heard of the contest before?

Miss-Con, the Japanese nickname for the contest, was started in order to figure out who was the cutest high school first year in the Kanto region. Because if there’s one thing Japan can agree on, it’s that there’s nothing cuter than a high school girl. In the past, the contest was a part of a different event “Love Sunshine” or LoveSun, meant for followers of the gyaru fashion, a form of extreme fashion in Japan, often involving heavily dyed hair, tanned skin, lots of make up, and daring clothing choices. Now in its third year, Miss-Con has two separate categories for their contestants: cutest gyaru and cutest “natural” high school girl (i.e. without the crazy hair and signature outfits).

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