Yuumi Kato thrills audience at pre-broadcast event by transforming from sexy ninja to magical warrior Sailor Moon in seconds.
beauty (Page 4)
Taking control of your hair color is nothing for a magical girl to get embarrassed about, after all.
The Body Shop anthropomorphises a best-selling skincare item with Three Wizards and The Moisture Princess.
Our in-house bargain beauty buff has found yet another method to upgrade his locks. How shiny can a 100-yen camellia oil brush make your hair?
Device scans your face for signs of blemishes to your beauty or trouble in your heart, and absolutely loves flirting with you.
We tried out the portable sparkling head spa and now we can’t ever go back to normal hair washing again.
Our reporter heads to the discount store in hopes of glamming up his forehead, and shares the whole process in glorious GIF form.
Read More
Formula works out to 18 percent lighter than Japan Medical Association guidelines, but not everyone thinks it’s a problem.
Face packs transform you into Star Wars’ heroes and villains, are just the thing to re-moisturize if your skin is dry from too much time on Tatooine.
People in Japan can’t tear their eyes away from this beauty’s incredibly long pins.
From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.
You don’t have to have an interest in cars or gadgets to want what this girl’s selling.

















Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Japanese vending machine serves up unique drinks at four Tokyo train stations
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
7 great places to see Mt. Fuji from without having to climb it
Tokyu Kabukicho Tower backtracks on its gender-neutral toilets, rejigging them to appease public
Canned cuteness as Hello Kitty and friends kick off Can Chara capsule toy line【Photos】
Poké Ball cakes here for limited but long time to celebrate Pokémon franchise’s 30th anniversary
Foreign shoppers in Akihabara tip us off to an awesome souvenir idea: DIY Paper Theater kit【Pics】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Mr. Sato asks the police how he can avoid getting hassled by them
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Canned cuteness as Hello Kitty and friends kick off Can Chara capsule toy line【Photos】
Poké Ball cakes here for limited but long time to celebrate Pokémon franchise’s 30th anniversary
Foreign shoppers in Akihabara tip us off to an awesome souvenir idea: DIY Paper Theater kit【Pics】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Mr. Sato asks the police how he can avoid getting hassled by them
Pokémon Lego kits are finally on their way!【Photos】
If Fast and Furious was about 1970s Japanese truckers, this dekotora would be the star【Photos】
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at beef bowl chain Sukiya?
Rakuten randomly offers 58 New Year’s osechi feasts in Japan, but did we get a star or a dud?
Burger King’s new sumo burger thuds into Japan…but is it worth the hype?