Yuumi Kato thrills audience at pre-broadcast event by transforming from sexy ninja to magical warrior Sailor Moon in seconds.
beauty (Page 4)
Taking control of your hair color is nothing for a magical girl to get embarrassed about, after all.
The Body Shop anthropomorphises a best-selling skincare item with Three Wizards and The Moisture Princess.
Our in-house bargain beauty buff has found yet another method to upgrade his locks. How shiny can a 100-yen camellia oil brush make your hair?
Device scans your face for signs of blemishes to your beauty or trouble in your heart, and absolutely loves flirting with you.
We tried out the portable sparkling head spa and now we can’t ever go back to normal hair washing again.
Our reporter heads to the discount store in hopes of glamming up his forehead, and shares the whole process in glorious GIF form.
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Formula works out to 18 percent lighter than Japan Medical Association guidelines, but not everyone thinks it’s a problem.
Face packs transform you into Star Wars’ heroes and villains, are just the thing to re-moisturize if your skin is dry from too much time on Tatooine.
People in Japan can’t tear their eyes away from this beauty’s incredibly long pins.
From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.
You don’t have to have an interest in cars or gadgets to want what this girl’s selling.

















A look back on 40 years of Japanese schools banning stuff
New Family Mart cinema opens inside Japanese airport
Japan’s newest Shinkansen has no seats…or passengers [Video]
Man in Japan takes four parakeets hostage in attempt to force woman to meet with him
Blowfish-shaped fugu bento appears to celebrate Japan’s Blowfish Day [Taste test]
Japan law lets you claim reward for finding lost property, man may have scammed it over 60 times
Red Matcha: A new type of Japanese powdered tea years in the making
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
New smartphone game turns car models into anime girls with model-worthy looks
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
7-Eleven Japan sells freshly baked pizzas…but are they any good?
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japan law lets you claim reward for finding lost property, man may have scammed it over 60 times
Red Matcha: A new type of Japanese powdered tea years in the making
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
New smartphone game turns car models into anime girls with model-worthy looks
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
The results are in! One Piece World Top 100 characters chosen in global poll
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
We predict 7-Eleven’s new Zero Cider Triple drink is gonna be the hit drink of 2022【Taste Test】
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
Creating an open-air hot spring bath (without a hot spring) at our cheap Japanese country house【Vids】
Totoro’s coziest scene becomes a skateboard with new official Studio Ghibli anime decks【Photos】